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Brie

Fail

Prices span $5.33–$14.73, mostly outside the sweet spot, so Brie is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$5K/yr5K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 3 sellers

Flapen Score

Brie against its category

The dotted line is the Grocery average. Past it, Brie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brie market on Amazon at a glance

Shoppers on Amazon Singapore searched for Brie 5K times last year and spent an estimated $5K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
9.5%
Market size, estimated
$5Ka year
Peak month
December2.6× the quietest month
Top search term
brie4K searches a year

02 · Price

A sale here is worth $9.28.

Listings sell for $9.28 on average, from $5.33 to $14.73. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $9.28 that is $0 to $928 a year per listing.

Average price
$9.28under the $15 to $100 sweet spot
Price range
$5.33–$14.73
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$928
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 171 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#0in Grocery
Average rating
4.36 starsAmazon Singapore average 4.47 stars
Average reviews
171per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Brie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

$0$459$918$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

3

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

6%

  • Castello32%
  • Paysan Breton20%
  • Savencia16%
  • Emborg10%
  • Caprice des Dieux9%
  • Maggie Beer8%
  • Open — no brand owns it (1 brand, 6%)

Demand

Brie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Brie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data