brie
Skip itPrices mostly outside the sweet spot ($5.33–$14.73) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great171.38avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 5K searches
Price range
Bad$5.33–$14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, brie is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
brie market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $9K–$12K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 21.5%
- Avg brand age
- 74 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
3
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Castello32%
- Paysan Breton20%
- Savencia16%
- Emborg10%
- Caprice des Dieux9%
- Maggie Beer8%
- Open — no brand owns it (1 brand, 6%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -38.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top brie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CASTELLO Danish Brie Cheese 125g - Chilled
Castello$7.474.7★12 rev
Paysan Breton Brie Cheese 125g - Chilled
Paysan Breton$5.334.0★37 rev
Lle de France Mini Brie 125g - Chilled
Savencia$9.964.5★8 rev
Emborg Brie Cheese 125g
Emborg$6.135.0★2 rev
President Brie 200g - Chilled
Caprice des Dieux$13.564.6★1,301 rev
Newest
by launch date
Maggie Beer Brie - Extra Creamy 200g (1 piece)
Maggie Beer$14.730 rev
Paysan Breton Brie Cheese 125g - Chilled
Paysan Breton$5.3337 rev
CASTELLO Danish Brie Cheese 125g - Chilled
Castello$7.4712 rev
CASTELLO Double Cream Brie Cheese 150g - Chilled
Castello$8.535 rev
Lle de France Mini Brie 125g - Chilled
Savencia$9.968 rev
Trending
90-day click momentumMaggie Beer Brie - Extra Creamy 200g (1 piece)
Maggie Beer$14.730.0★
CASTELLO Danish Brie Cheese 125g - Chilled
Castello$7.474.7★
Emborg Brie Cheese 125g
Emborg$6.135.0★
Lle de France Brie Bleu 125g - Chilled
Ile de France$8.513.2★
President Brie 200g - Chilled
Caprice des Dieux$13.564.6★
Common questions
- Is brie profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 8 tracked products. 90-day search growth is -38.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the brie niche?
- 7 brands and 3 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 87% of demand.
- When does demand for brie peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the brie niche?
- Listings span $5.33–$14.73; the average listing price is $9.28 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.