Bread
FailPrices span $2.20–$8.67, mostly outside the sweet spot, so Bread is a Fail.
- Flapen Score
- 36 / 100Top 29% of 323 Grocery niches · +5 vs the category median of 3136
- Market size
- $9K/yr135K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 3 sellers
Flapen Score
Bread against its category
The dotted line is the Grocery average. Past it, Bread is stronger. Inside it, weaker.
Market
The Bread market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bread 135K times last year and spent an estimated $9K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $9Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- bread121K searches a year
02 · Price
A sale here is worth $4.47.
Listings sell for $4.47 on average, from $2.20 to $8.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $4.47 that is $7K to $9K a year per listing.
- Average price
- $4.47under the $15 to $100 sweet spot
- Price range
- $2.20–$8.67
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 21 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 20.7%
- Average rank
- #0in Grocery
- Average rating
- 4.22 starsAmazon Singapore average 4.47 stars
- Average reviews
- 21per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Bread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gardenia Jumbo Enriched White Bread 600g
- Price
- $2.94
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 9y ago

Gardenia Soft Wholemeal Bread 100% 400g
- Price
- $3.01
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 9y ago

Gardenia Finegrain Wholemeal Bread 420g
- Price
- $2.82
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 9y ago

Gardenia Enriched White Bread 400g
- Price
- $2.38
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 9y ago

Sunshine Hokkaido Milk Toast Bread 400g (Packaging may vary)
- Price
- $3.20
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 6y ago
Trending
estimated 90-day click momentum
Gardenia Sourdough Multigrain Country Loaf 330g
- Price
- $4.47
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6y ago

Little Farms - Super Seeded Sliced Sourdough Bread (Baked Fresh Daily)
- Price
- $7.07
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4y ago

Everiday Gluten Free House Loaf Bread
- Price
- $8.67
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago

Gardenia California Raisin Bread 400g
- Price
- $3.55
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 9y ago

Bonjour Enriched White Bread 600g
- Price
- $2.35
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 6y ago
Newest
by launch date
Sunshine Shokupan Gold Butter Shokupan Loaf 400g
- Price
- $3.66
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Everiday Gluten Free House Loaf Bread
- Price
- $8.67
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago

Little Farms Bread - Classic Sourdough (Baked Fresh Daily)
- Price
- $7.11
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 4y ago

Little Farms - Super Seeded Sliced Sourdough Bread (Baked Fresh Daily)
- Price
- $7.07
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4y ago

HAYLEY Nine Grain Toast Bread 350 grams
- Price
- $4.53
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
3
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 91%
Open market
2%
- Gardenia62%
- Sunshine15%
- Baker & Cook8%
- HAYLEY5%
- Bonjour4%
- Little Farms3%
- Open — no brand owns it (2 brands, 2%)
Demand
Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bread121K/yr
- gardenia7K/yr
- wholemeal bread4K/yr
- white bread3K/yr
Reviews and returns
What reviews say buyers love and hate about Bread
We read the reviews and the return reasons for every product selling here.
“Dry and tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









