bone broth
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible26.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.68avg listing price — sweet spot $15–$100
Price range
Good$2.58–$48.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 6K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, bone broth is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bone broth market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 13.4%
- Avg brand age
- 77 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- Nutra Organics45%
- Maggie Beer19%
- Stock Merchant13%
- The Stock Merchant6%
- CJ Bibigo6%
- Campbell's6%
- Open — no brand owns it (1 brand, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top bone broth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Stock Merchant Beef Bone Broth 300g (1 pack)
Stock Merchant$10.120.0★0 rev
Nutra Organics Beef Bone Broth - Hearty Original 125g (1 pack)
Nutra Organics$37.834.7★98 rev
Nutra Organics Beef Bone Broth - Concentrate Native Herbs 250g (1 jar)
Nutra Organics$36.165.0★4 rev
Nutra Organics Beef Bone Broth - Concentrate Natural Beef 250g (1 jar)
Nutra Organics$35.813.9★22 rev
Maggie Beer Natural Bone Broth - Australian Grass Fed Beef 500g (1 pack)
Maggie Beer$13.190.0★0 rev
Newest
by launch dateNutra Organics Beef Bone Broth - Concentrate Native Herbs 250g (1 jar)
Nutra Organics$36.164 rev
Nutra Organics Beef Bone Broth - Concentrate Natural Beef 250g (1 jar)
Nutra Organics$35.8122 rev
Country Farms Skinny Broth Instant Beef Bone Broth 10G Protein Collagen Type III Promotes Better Digestion Bone Health 7 Day Plan 7-15g Packets
Country Farms$20.2167 rev
The Stock Merchant Concentrated Beef Broth - Orignal 275g
The Stock Merchant$27.790 rev
Nutra Organics Beef Bone Broth - Hearty Original 125g (1 pack)
Nutra Organics$37.8398 rev
Trending
90-day click momentumCountry Farms Skinny Broth Instant Beef Bone Broth 10G Protein Collagen Type III Promotes Better Digestion Bone Health 7 Day Plan 7-15g Packets
Country Farms$20.214.5★
Nutra Organics Beef Bone Broth - Concentrate Native Herbs 250g (1 jar)
Nutra Organics$36.165.0★
The Stock Merchant Beef Bone Broth 300g (1 pack)
Stock Merchant$10.120.0★
Nutra Organics Beef Bone Broth - Concentrate Natural Beef 250g (1 jar)
Nutra Organics$35.813.9★
Nutra Organics Chicken Bone Broth - Homestyle Original 125g (1 pack)
Nutra Organics$48.004.8★
Common questions
- Is bone broth profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 11 tracked products. 90-day search growth is -34.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the bone broth niche?
- 7 brands and 4 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- When does demand for bone broth peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the bone broth niche?
- Listings span $2.58–$48.00; the average listing price is $22.68 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.