Biscoff
FailShoppers spend an estimated $0 a year here, so Biscoff is a Fail.
- Flapen Score
- 22 / 100Ranks 288 of 323 Grocery niches · −9 vs the category median of 3122
- Market size
- $0/yr7K searches / yr
- 90-day growth
- -48.6%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 3 sellers
Flapen Score
Biscoff against its category
The dotted line is the Grocery average. Past it, Biscoff is stronger. Inside it, weaker.
Market
The Biscoff market on Amazon at a glance
Shoppers on Amazon Singapore searched for Biscoff 7K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -48.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October2.4× the quietest month
- Top search term
- biscoff5K searches a year
02 · Price
A sale here is worth $6.45.
Listings sell for $6.45 on average, from $2.38 to $17.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $6.45 that is $645 to $2K a year per listing.
- Average price
- $6.45under the $15 to $100 sweet spot
- Price range
- $2.38–$17.31
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $645–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2 within Grocery. It carries 1,087 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #2in Grocery
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,087per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Biscoff products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan
- Price
- $6.33
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 3y ago

Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan
- Price
- $3.43
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 13y ago

Lotus Biscoff Biscuit Spread Crunchy 0.38 kilogram
- Price
- $6.67
- Rating
- 4.6/5
- Reviews
- 1,874
- Age
- 12y ago

Lotus Original Caramelised Biscuits 250g
- Price
- $4.41
- Rating
- 4.7/5
- Reviews
- 2,588
- Age
- 9y ago

Lotus Biscoff Spread smooth 400g
- Price
- $7.08
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 10y ago
Trending
estimated 90-day click momentum
Lotus Biscoff Spread smooth 400g
- Price
- $7.08
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 10y ago

Lotus Biscoff & GO Cookie Butter and Breadsticks Snack Pack non GMO + Vegan 1.6 Oz (Pack of 8)
- Price
- $17.31
- Rating
- 4.6/5
- Reviews
- 1,792
- Age
- 7y ago

Lotus Biscoff Biscuit Spread Crunchy 0.38 kilogram
- Price
- $6.67
- Rating
- 4.6/5
- Reviews
- 1,874
- Age
- 12y ago

Lotus Original Caramelised Biscuits 250g
- Price
- $4.41
- Rating
- 4.7/5
- Reviews
- 2,588
- Age
- 9y ago

Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan
- Price
- $3.43
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 13y ago
Newest
by launch date
Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan
- Price
- $6.33
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 3y ago

Amae Lotus Root - Handpicked 400g
- Price
- $4.03
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 6y ago

Lotus Biscoff & GO Cookie Butter and Breadsticks Snack Pack non GMO + Vegan 1.6 Oz (Pack of 8)
- Price
- $17.31
- Rating
- 4.6/5
- Reviews
- 1,792
- Age
- 7y ago

Lotus Original Caramelised Biscuits 250g
- Price
- $4.41
- Rating
- 4.7/5
- Reviews
- 2,588
- Age
- 9y ago

Lotus Biscoff Spread smooth 400g
- Price
- $7.08
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Biscoff62%
- Lotus29%
- Amae8%
Demand
Biscoff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Biscoff
We read the reviews and the return reasons for every product selling here.
“The Jam tastes fine”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscoff questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









