Is biscoff profitable to sell on Amazon Singapore?

The niche generates $0/yr across 8 tracked products. 90-day search growth is -48.6%. Flapen's verdict: Skip it (22/100).

How competitive is the biscoff niche?

3 brands and 3 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

When does demand for biscoff peak?

Demand peaks in Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the biscoff niche?

Listings span $2.38–$17.31; the average listing price is $6.45 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.

biscoff

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good1,086.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Avg price

Bad$6.45

avg listing price — sweet spot $15–$100

Price range

Bad$2.38–$17.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-48.6%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 7K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, biscoff is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 22/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

biscoff market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $10K–$13K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 3.9%
Avg brand age: 89 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Biscoff62%
Lotus29%
Amae8%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -48.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.4×

Open Trend

Top biscoff products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan

Biscoff$6.334.6★1,357 rev

Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan

Lotus$3.434.2★95 rev

Lotus Biscoff Biscuit Spread Crunchy 0.38 kilogram

Biscoff$6.674.6★1,874 rev

Lotus Original Caramelised Biscuits 250g

Biscoff$4.414.7★2,588 rev

Lotus Biscoff Spread smooth 400g

Lotus$7.084.6★151 rev

Newest

by launch date

Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan

Biscoff$6.331,357 rev

3y ago

Amae Lotus Root - Handpicked 400g

Amae$4.0328 rev

6y ago

Lotus Biscoff & GO Cookie Butter and Breadsticks Snack Pack non GMO + Vegan 1.6 Oz (Pack of 8)

Biscoff$17.311,792 rev

7y ago

Lotus Original Caramelised Biscuits 250g

Biscoff$4.412,588 rev

9y ago

Lotus Biscoff Spread smooth 400g

Lotus$7.08151 rev

10y ago

What buyers say about biscoff

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall100%

“The Jam tastes fine”

Common questions

Is biscoff profitable to sell on Amazon Singapore?: The niche generates $0/yr across 8 tracked products. 90-day search growth is -48.6%. Flapen's verdict: Skip it (22/100).
How competitive is the biscoff niche?: 3 brands and 3 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
When does demand for biscoff peak?: Demand peaks in Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the biscoff niche?: Listings span $2.38–$17.31; the average listing price is $6.45 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.