How competitive is the Biscoff niche on Amazon Singapore?

3 brands and 3 sellers compete in Biscoff on Amazon Singapore. The top 5 Biscoff products take 78% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Biscoff niche?

Biscoff sells for $6.45 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.38–$17.31. The average incumbent carries 1,087 reviews — the moat a new listing must climb.

Biscoff

a small market ($0/yr) — Biscoff doesn't clear our bar today.

Flapen Score

Skip it

Ranks 288 of 323 Grocery niches · −9 vs the category median of 31

This niche Category average · 323 niches

Is Biscoff profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Biscoff is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 22/100.

Biscoff: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.6% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr2K

Search volume / yr-48.6%7K

Conversion rate0.0%

Avg price$6.45

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 3

Top-5 product click share78%

Open market0%

Avg brand age89 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Biscoff products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan

Price: $6.33
Rating: 4.6/5
Reviews: 1,357
Age: 3y ago

Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan

Price: $3.43
Rating: 4.2/5
Reviews: 95
Age: 13y ago

Lotus Biscoff Biscuit Spread Crunchy 0.38 kilogram

Price: $6.67
Rating: 4.6/5
Reviews: 1,874
Age: 12y ago

Lotus Original Caramelised Biscuits 250g

Price: $4.41
Rating: 4.7/5
Reviews: 2,588
Age: 9y ago

Lotus Biscoff Spread smooth 400g

Price: $7.08
Rating: 4.6/5
Reviews: 151
Age: 10y ago

Newest

by launch date

Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan

Price: $6.33
Rating: 4.6/5
Reviews: 1,357
Age: 3y ago

Amae Lotus Root - Handpicked 400g

Price: $4.03
Rating: 3.9/5
Reviews: 28
Age: 6y ago

Lotus Biscoff & GO Cookie Butter and Breadsticks Snack Pack non GMO + Vegan 1.6 Oz (Pack of 8)

Price: $17.31
Rating: 4.6/5
Reviews: 1,792
Age: 7y ago

Lotus Original Caramelised Biscuits 250g

Price: $4.41
Rating: 4.7/5
Reviews: 2,588
Age: 9y ago

Lotus Biscoff Spread smooth 400g

Price: $7.08
Rating: 4.6/5
Reviews: 151
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Biscoff62%
Lotus29%
Amae8%

Biscoff demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR0.0%Products8Brands3Top 5 Brands100%OOS Rate3.9%Rating4.5★Reviews1,087Avg BSR#2

Peak months: Oct · busiest ÷ quietest = 2.4×

What reviews say buyers love and hate about Biscoff

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall100%

“The Jam tastes fine”

Common Biscoff questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biscoff 22/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 8 tracked products. Search demand moved -48.6% over the last 90 days.