How competitive is the Betty Crocker niche on Amazon Singapore?

1 brands and 2 sellers compete in Betty Crocker on Amazon Singapore. The top 5 Betty Crocker products take 74% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Betty Crocker niche?

Betty Crocker sells for $4.55 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $3.76–$7.85. The average incumbent carries 571 reviews — the moat a new listing must climb.

Betty Crocker

a small market ($0/yr) — Betty Crocker doesn't clear our bar today.

Flapen Score

Skip it

Ranks 174 of 323 Grocery niches · −1 vs the category median of 31

This niche Category average · 323 niches

Is Betty Crocker profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Betty Crocker is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 30/100.

Betty Crocker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.4% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr1K

Search volume / yr+14.4%5K

Conversion rate0.0%

Avg price$4.55

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 2

Top-5 product click share74%

Open market0%

Avg brand age118 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Top Betty Crocker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Betty Crocker Super Moist Cake Mix Butter Recipe 430g

Price: $4.06
Rating: 3.2/5
Reviews: 5
Age: 9y ago

Betty Crocker Cookie Mix Chocolate Chip 430g

Price: $4.10
Rating: 4.4/5
Reviews: 3
Age: 9y ago

Betty Crocker Fudge Brownie Mix Double Chocolate 430g

Price: $4.28
Rating: 4.7/5
Reviews: 4
Age: 9y ago

Betty Crocker Super Moist Cake Mix Devils Food 430g

Price: $3.82
Rating: 4.6/5
Reviews: 4
Age: 9y ago

Betty Crocker Super Moist Cake Mix Chocolate 430g

Price: $3.76
Rating: 4.8/5
Reviews: 9
Age: 9y ago

Newest

by launch date

Betty Crocker French Vanilla Supermoist 375g USA IMPORTL8

Price: $4.89
Rating: 4.7/5
Reviews: 4,865
Age: 1y ago

Betty Crocker Soft Baked Cookie Mix Birthday Cake Batter Flavored 16.8 oz

Price: $7.85
Rating: 4.5/5
Reviews: 246
Age: 1y ago

Betty Crocker Super Moist Cake Mix Butter Recipe 430g

Price: $4.06
Rating: 3.2/5
Reviews: 5
Age: 9y ago

Betty Crocker Cookie Mix Chocolate Chip 430g

Price: $4.10
Rating: 4.4/5
Reviews: 3
Age: 9y ago

Betty Crocker Fudge Brownie Mix Double Chocolate 430g

Price: $4.28
Rating: 4.7/5
Reviews: 4
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Betty Crocker100%

Betty Crocker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR0.0%Products9Brands1Top 5 Brands100%OOS Rate15.6%Rating4.4★Reviews571Avg BSR#1

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Top Betty Crocker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

betty crocker2K/yr +41.6%4.6% conv.
cake mix2K/yr -10.8%2.1% conv.
cookie mix623/yr +0.0%6.0% conv.

Common Betty Crocker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Betty Crocker 30/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 9 tracked products. Search demand moved +14.4% over the last 90 days.