Betty Crocker
FailShoppers spend an estimated $0 a year here, so Betty Crocker is a Fail.
- Flapen Score
- 30 / 100Ranks 174 of 323 Grocery niches · −1 vs the category median of 3130
- Market size
- $0/yr5K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 74%top-5 click share · 1 brands · 2 sellers
Flapen Score
Betty Crocker against its category
The dotted line is the Grocery average. Past it, Betty Crocker is stronger. Inside it, weaker.
Market
The Betty Crocker market on Amazon at a glance
Shoppers on Amazon Singapore searched for Betty Crocker 5K times last year and spent an estimated $0. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- August2.2× the quietest month
- Top search term
- betty crocker2K searches a year
02 · Price
A sale here is worth $4.55.
Listings sell for $4.55 on average, from $3.76 to $7.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $4.55 that is $0 to $455 a year per listing.
- Average price
- $4.55under the $15 to $100 sweet spot
- Price range
- $3.76–$7.85
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$455
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 571 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 15.6%
- Average rank
- #1in Grocery
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 571per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 118 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 118 months
Products
Top Betty Crocker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Betty Crocker Super Moist Cake Mix Butter Recipe 430g
- Price
- $4.06
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 9y ago

Betty Crocker Cookie Mix Chocolate Chip 430g
- Price
- $4.10
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9y ago

Betty Crocker Fudge Brownie Mix Double Chocolate 430g
- Price
- $4.28
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9y ago

Betty Crocker Super Moist Cake Mix Devils Food 430g
- Price
- $3.82
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 9y ago

Betty Crocker Super Moist Cake Mix Chocolate 430g
- Price
- $3.76
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9y ago
Trending
estimated 90-day click momentum
Betty Crocker Fudge Brownie Mix Double Chocolate 430g
- Price
- $4.28
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9y ago

Betty Crocker French Vanilla Supermoist 375g USA IMPORTL8
- Price
- $4.89
- Rating
- 4.7/5
- Reviews
- 4,865
- Age
- 1y ago

Betty Crocker Muffin Mix Chocolate Chip 430g
- Price
- $4.22
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 9y ago

Betty Crocker Super Moist Cake Mix Devils Food 430g
- Price
- $3.82
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 9y ago

Betty Crocker Super Moist Cake Mix Butter Recipe 430g
- Price
- $4.06
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 9y ago
Newest
by launch date
Betty Crocker French Vanilla Supermoist 375g USA IMPORTL8
- Price
- $4.89
- Rating
- 4.7/5
- Reviews
- 4,865
- Age
- 1y ago

Betty Crocker Soft Baked Cookie Mix Birthday Cake Batter Flavored 16.8 oz
- Price
- $7.85
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 1y ago

Betty Crocker Super Moist Cake Mix Butter Recipe 430g
- Price
- $4.06
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 9y ago

Betty Crocker Cookie Mix Chocolate Chip 430g
- Price
- $4.10
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 9y ago

Betty Crocker Fudge Brownie Mix Double Chocolate 430g
- Price
- $4.28
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Betty Crocker100%
Demand
Betty Crocker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Betty Crocker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- betty crocker2K/yr
- cake mix2K/yr
- cookie mix623/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Betty Crocker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









