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Betty Crocker

Fail

Shoppers spend an estimated $0 a year here, so Betty Crocker is a Fail.

Flapen Score
30
30 / 100
Ranks 174 of 323 Grocery niches · −1 vs the category median of 31
Market size
$0/yr5K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
74%top-5 click share · 1 brands · 2 sellers

Flapen Score

Betty Crocker against its category

The dotted line is the Grocery average. Past it, Betty Crocker is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betty Crocker market on Amazon at a glance

Shoppers on Amazon Singapore searched for Betty Crocker 5K times last year and spent an estimated $0. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August2.2× the quietest month
Top search term
betty crocker2K searches a year

02 · Price

A sale here is worth $4.55.

Listings sell for $4.55 on average, from $3.76 to $7.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $4.55 that is $0 to $455 a year per listing.

Average price
$4.55under the $15 to $100 sweet spot
Price range
$3.76–$7.85
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$455
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 571 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
15.6%
Average rank
#1in Grocery
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
571per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 118 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
118 months

Products

Top Betty Crocker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Betty Crocker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Betty Crocker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betty crocker2K/yr
  • cake mix2K/yr
  • cookie mix623/yr

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Betty Crocker questions

Answered from the same tracked data.