betty crocker
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good571.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$4.55avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 5K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.76–$7.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, betty crocker is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
betty crocker market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $3K–$5K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 15.6%
- Avg brand age
- 118 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Betty Crocker100%
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +14.4% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Top betty crocker search terms
- betty crocker2K/yr
- cake mix2K/yr
- cookie mix623/yr
Top betty crocker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Betty Crocker Super Moist Cake Mix Butter Recipe 430g
Betty Crocker$4.063.2★5 rev
Betty Crocker Cookie Mix Chocolate Chip 430g
Betty Crocker$4.104.4★3 rev
Betty Crocker Fudge Brownie Mix Double Chocolate 430g
Betty Crocker$4.284.7★4 rev
Betty Crocker Super Moist Cake Mix Devils Food 430g
Betty Crocker$3.824.6★4 rev
Betty Crocker Super Moist Cake Mix Chocolate 430g
Betty Crocker$3.764.8★9 rev
Newest
by launch date
Betty Crocker French Vanilla Supermoist 375g USA IMPORTL8
Betty Crocker$4.894,865 rev
Betty Crocker Soft Baked Cookie Mix Birthday Cake Batter Flavored 16.8 oz
Betty Crocker$7.85246 rev
Betty Crocker Super Moist Cake Mix Butter Recipe 430g
Betty Crocker$4.065 rev
Betty Crocker Cookie Mix Chocolate Chip 430g
Betty Crocker$4.103 rev
Betty Crocker Fudge Brownie Mix Double Chocolate 430g
Betty Crocker$4.284 rev
Trending
90-day click momentumBetty Crocker Fudge Brownie Mix Double Chocolate 430g
Betty Crocker$4.284.7★
Betty Crocker French Vanilla Supermoist 375g USA IMPORTL8
Betty Crocker$4.894.7★
Betty Crocker Muffin Mix Chocolate Chip 430g
Betty Crocker$4.224.2★
Betty Crocker Super Moist Cake Mix Devils Food 430g
Betty Crocker$3.824.6★
Betty Crocker Super Moist Cake Mix Butter Recipe 430g
Betty Crocker$4.063.2★
Common questions
- Is betty crocker profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 9 tracked products. 90-day search growth is +14.4%. Flapen's verdict: Skip it (30/100).
- How competitive is the betty crocker niche?
- 1 brands and 2 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- When does demand for betty crocker peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the betty crocker niche?
- Listings span $3.76–$7.85; the average listing price is $4.55 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.