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Beer

Fail

Shoppers spend an estimated $0 a year here, so Beer is a Fail.

Flapen Score
41
41 / 100
Top 13% of 323 Grocery niches · +10 vs the category median of 31
Market size
$0/yr130K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
64%top-5 click share · 14 brands · 12 sellers

Flapen Score

Beer against its category

The dotted line is the Grocery average. Past it, Beer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer market on Amazon at a glance

Shoppers on Amazon Singapore searched for Beer 130K times last year and spent an estimated $0. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November2.5× the quietest month
Top search term
beer107K searches a year

02 · Price

A sale here is worth $30.52.

Listings sell for $30.52 on average, from $6.29 to $72.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.52 that is $15K to $23K a year per listing.

Average price
$30.52inside the $15 to $100 sweet spot
Price range
$6.29–$72.67
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 43 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
67%
Out of stock, average day
45.9%
Average rank
#22in Grocery
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
43per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

12

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • Brand 139%
  • Brand 216%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beer107K/yr
  • carlsberg beer11K/yr
  • carlsberg6K/yr
  • asahi beer6K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Beer questions

Answered from the same tracked data.