Beer
FailShoppers spend an estimated $0 a year here, so Beer is a Fail.
- Flapen Score
- 41 / 100Top 13% of 323 Grocery niches · +10 vs the category median of 3141
- Market size
- $0/yr130K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 12 sellers
Flapen Score
Beer against its category
The dotted line is the Grocery average. Past it, Beer is stronger. Inside it, weaker.
Market
The Beer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Beer 130K times last year and spent an estimated $0. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- November2.5× the quietest month
- Top search term
- beer107K searches a year
02 · Price
A sale here is worth $30.52.
Listings sell for $30.52 on average, from $6.29 to $72.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.52 that is $15K to $23K a year per listing.
- Average price
- $30.52inside the $15 to $100 sweet spot
- Price range
- $6.29–$72.67
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 43 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 67%
- Out of stock, average day
- 45.9%
- Average rank
- #22in Grocery
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 43per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Beer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CARLSBERG Danish Pilsner Beer Can 24 x 320ml
- Price
- $35.07
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6y ago

CARLSBERG Green Label Beer Can 24 x 320ml
- Price
- $35.11
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 6y ago

Kirin Ichiban Lager Beer Can 350ml (Pack of 6)
- Price
- $13.97
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 10y ago

Tiger Lager Beer Can Carton 24 x 320ml
- Price
- $34.18
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 6y ago

Heineken Lager Beer Slim Can 320ml (Pack of 24)
- Price
- $46.21
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 6y ago
Trending
estimated 90-day click momentum
Barons Strong Brew Lager Beer Quart Bottle 633ml
- Price
- $6.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

Hoegaarden White Beer Bottles 24 x 330ml
- Price
- $70.47
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 12y ago

Tuborg Strong Lager Beer 490ml 24s can
- Price
- $60.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Kronenbourg Blanc Can 320ml (Pack of 4)
- Price
- $10.84
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 6y ago

Kirin Ichiban Lager Beer Can 500ml (Pack of 6)
- Price
- $25.18
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 9y ago
Newest
by launch date
Carlsberg Smooth Draught Beer Can 320 ml (Pack of 24)
- Price
- $37.99
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4y ago

Tuborg Strong Lager Beer 490ml 24s can
- Price
- $60.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Erdinger Weissbier Wheat Beer Can 500ml (Pack of 4)
- Price
- $15.52
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 5y ago

Anchor Smooth Pilsener Beer Can 24 x 320ml
- Price
- $30.23
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 5y ago

Tiger Crystal Beer Can 10 x 320ml
- Price
- $16.81
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
12
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
16%
- Carlsberg39%
- Kirin16%
- Tiger15%
- Anchor5%
- Heineken4%
- Erdinger4%
- Open — no brand owns it (8 brands, 16%)
Demand
Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Beer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beer107K/yr
- carlsberg beer11K/yr
- carlsberg6K/yr
- asahi beer6K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









