How competitive is the Beer niche on Amazon Singapore?

14 brands and 12 sellers compete in Beer on Amazon Singapore. The top 5 Beer products take 64% of clicks and its top 5 brands hold 80% of demand.

What does it cost to enter the Beer niche?

Beer sells for $30.52 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $6.29–$72.67. The average incumbent carries 43 reviews — the moat a new listing must climb.

Beer

a small market ($0/yr) — Beer doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 13% of 323 Grocery niches · +10 vs the category median of 31

This niche Category average · 323 niches

Is Beer profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Beer is a $0/yr Amazon Singapore market (130K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Beer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr20K

Search volume / yr-6.7%130K

Conversion rate0.0%

Avg price$30.52

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers14 · 12

Top-5 product click share64%

Open market20%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Beer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CARLSBERG Danish Pilsner Beer Can 24 x 320ml

Price: $35.07
Rating: 4.4/5
Reviews: 31
Age: 6y ago

CARLSBERG Green Label Beer Can 24 x 320ml

Price: $35.11
Rating: 4.3/5
Reviews: 33
Age: 6y ago

Kirin Ichiban Lager Beer Can 350ml (Pack of 6)

Price: $13.97
Rating: 4.6/5
Reviews: 244
Age: 10y ago

Tiger Lager Beer Can Carton 24 x 320ml

Price: $34.18
Rating: 4.7/5
Reviews: 45
Age: 6y ago

Heineken Lager Beer Slim Can 320ml (Pack of 24)

Price: $46.21
Rating: 4.6/5
Reviews: 34
Age: 6y ago

Newest

by launch date

Carlsberg Smooth Draught Beer Can 320 ml (Pack of 24)

Price: $37.99
Rating: 4.2/5
Reviews: 6
Age: 4y ago

Tuborg Strong Lager Beer 490ml 24s can

Price: $60.03
Rating: 5.0/5
Reviews: 1
Age: 4y ago

Erdinger Weissbier Wheat Beer Can 500ml (Pack of 4)

Price: $15.52
Rating: 4.5/5
Reviews: 6
Age: 5y ago

Anchor Smooth Pilsener Beer Can 24 x 320ml

Price: $30.23
Rating: 4.5/5
Reviews: 5
Age: 5y ago

Tiger Crystal Beer Can 10 x 320ml

Price: $16.81
Rating: 4.2/5
Reviews: 14
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

Carlsberg39%
Kirin16%
Tiger15%
Anchor5%
Heineken4%
Erdinger4%
Open — no brand owns it (8 brands, 16%)

Beer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR0.0%Products21Brands14Top 5 Brands80%OOS Rate45.9%Rating4.5★Reviews43Avg BSR#22

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Top Beer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beer107K/yr +0.9%1.8% conv.
carlsberg beer11K/yr -33.0%2.5% conv.
carlsberg6K/yr -51.4%3.2% conv.
asahi beer6K/yr -34.1%0.9% conv.

Common Beer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beer 41/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 21 tracked products. Search demand moved -6.7% over the last 90 days.