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22

beancurd

Skip it

A small market ($620/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 61Competition 0Returns 100Price range 0Avg price 9Brand share 0Review moat 99Quality gap 6

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible14

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$3.40

avg listing price — sweet spot $15–$100

Quality gap

Bad4.9★

avg incumbent rating — lower means beatable quality

Market size

Bad$620

$620/yr · 3K searches

Growth

Bad-59.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$1.29–$6.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Singapore niche tracking, beancurd is a $620/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 22/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

beancurd market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$2K–$3K
units × avg price
Conversion rate
5.3%
Avg BSR
#0
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
34.1%
Avg brand age
75 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Everbest33%
  • FORTUNE29%
  • 3A19%
  • Serve by Hai Sia19%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -59.0% search growth over the last 90 days.
150100Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.4×

Top beancurd search terms

  • beancurd2K/yr
  • bean curd789/yr
  • beancurd skin737/yr
All search terms

Top beancurd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6220%$12430%$18640%$248110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Common questions

Is beancurd profitable to sell on Amazon Singapore?
The niche generates $620/yr across 4 tracked products. 90-day search growth is -59.0%. Flapen's verdict: Skip it (22/100).
How competitive is the beancurd niche?
4 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for beancurd peak?
Demand peaks in Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the beancurd niche?
Listings span $1.29–$6.81; the average listing price is $3.40 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.