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Bagel

Fail

Shoppers spend an estimated $0 a year here, so Bagel is a Fail.

Flapen Score
25
25 / 100
Ranks 255 of 323 Grocery niches · −6 vs the category median of 31
Market size
$0/yr14K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
70%top-5 click share · 5 brands · 3 sellers

Flapen Score

Bagel against its category

The dotted line is the Grocery average. Past it, Bagel is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bagel market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bagel 14K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August1.5× the quietest month
Top search term
bagel12K searches a year

02 · Price

A sale here is worth $6.06.

Listings sell for $6.06 on average, from $2.13 to $7.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $6.06 that is $606 to $2K a year per listing.

Average price
$6.06under the $15 to $100 sweet spot
Price range
$2.13–$7.57
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$606–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.8% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 9 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
41.8%
Average rank
#0in Grocery
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
9per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Bagel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 231%
  • Brand 319%
  • Brand 411%
  • Brand 52%

Demand

Bagel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Bagel

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Crispiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste a little less bagel-ly”
A buyer, on “Crispiness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Bagel questions

Answered from the same tracked data.