Is bagel profitable to sell on Amazon Singapore?

The niche generates $0/yr across 12 tracked products. 90-day search growth is -24.0%. Flapen's verdict: Skip it (25/100).

How competitive is the bagel niche?

5 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bagel?

Top complaints mined from reviews: Crispiness, Taste-Overall. The return rate is 0.0%.

When does demand for bagel peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the bagel niche?

Listings span $2.13–$7.57; the average listing price is $6.06 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.

bagel

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Incredible9.17

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$6.06

avg listing price — sweet spot $15–$100

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 14K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.13–$7.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, bagel is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bagel market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $18K–$24K; units × avg price
Conversion rate: 0.0%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 41.8%
Avg brand age: 65 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

NYC Bagel Factory38%
Baker & Cook31%
Toufayan Bakeries19%
Starter Lab11%
The Starter Lab2%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -24.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top bagel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baker & Cook Plain Sourdough Bagels

Baker & Cook$6.494.6★13 rev

Toufayan Classic Plain Bagels 567g (6 count) - Frozen

Toufayan Bakeries$6.044.5★16 rev

NYC Bagel Factory Sesame Bagel 5 x 95g - Frozen

NYC Bagel Factory$7.444.6★17 rev

NYC Bagel Factory Plain Bagel 5 x 95g (Packaing may vary) - Frozen

NYC Bagel Factory$7.454.4★9 rev

NYC Bagel Factory Cheese Bagel 5 x 95g - Frozen

NYC Bagel Factory$6.424.9★17 rev

Newest

by launch date

Starter Lab Sourdough Bagels - Plain 360g (3 per pack)

Starter Lab$6.430 rev

1y ago

Starter Lab Sourdough Bagels - Seeded 360g (3 per pack)

Starter Lab$6.390 rev

1y ago

Starter Lab Bagel - Seeded (1 piece)

Starter Lab$2.134 rev

3y ago

Starter Lab Bagel - Plain (1 piece)

The Starter Lab$2.162 rev

3y ago

Toufayan Classic Plain Bagels 567g (6 count) - Frozen

Toufayan Bakeries$6.0416 rev

4y ago

What buyers say about bagel

What buyers praise and complain about, mined from review topics.

What buyers complain about

Crispiness50%

“taste a little less bagel-ly”

Taste-Overall50%