Bagel
FailShoppers spend an estimated $0 a year here, so Bagel is a Fail.
- Flapen Score
- 25 / 100Ranks 255 of 323 Grocery niches · −6 vs the category median of 3125
- Market size
- $0/yr14K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 3 sellers
Flapen Score
Bagel against its category
The dotted line is the Grocery average. Past it, Bagel is stronger. Inside it, weaker.
Market
The Bagel market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bagel 14K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- August1.5× the quietest month
- Top search term
- bagel12K searches a year
02 · Price
A sale here is worth $6.06.
Listings sell for $6.06 on average, from $2.13 to $7.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $6.06 that is $606 to $2K a year per listing.
- Average price
- $6.06under the $15 to $100 sweet spot
- Price range
- $2.13–$7.57
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $606–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.8% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 9 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 41.8%
- Average rank
- #0in Grocery
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Bagel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baker & Cook Plain Sourdough Bagels
- Price
- $6.49
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5y ago

Toufayan Classic Plain Bagels 567g (6 count) - Frozen
- Price
- $6.04
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 4y ago

NYC Bagel Factory Sesame Bagel 5 x 95g - Frozen
- Price
- $7.44
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 8y ago

NYC Bagel Factory Plain Bagel 5 x 95g (Packaing may vary) - Frozen
- Price
- $7.45
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 8y ago

NYC Bagel Factory Cheese Bagel 5 x 95g - Frozen
- Price
- $6.42
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 8y ago
Trending
estimated 90-day click momentum
Starter Lab Sourdough Bagels - Seeded 360g (3 per pack)
- Price
- $6.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Starter Lab Sourdough Bagels - Plain 360g (3 per pack)
- Price
- $6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

NYC Bagel Factory Cheese Bagel 5 x 95g - Frozen
- Price
- $6.42
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 8y ago

Toufayan Classic Plain Bagels 567g (6 count) - Frozen
- Price
- $6.04
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 4y ago

NYC Bagel Factory Sesame Bagel 5 x 95g - Frozen
- Price
- $7.44
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 8y ago
Newest
by launch date
Starter Lab Sourdough Bagels - Plain 360g (3 per pack)
- Price
- $6.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Starter Lab Sourdough Bagels - Seeded 360g (3 per pack)
- Price
- $6.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Starter Lab Bagel - Seeded (1 piece)
- Price
- $2.13
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago

Starter Lab Bagel - Plain (1 piece)
- Price
- $2.16
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3y ago

Toufayan Classic Plain Bagels 567g (6 count) - Frozen
- Price
- $6.04
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- NYC Bagel Factory38%
- Baker & Cook31%
- Toufayan Bakeries19%
- Starter Lab11%
- The Starter Lab2%
Demand
Bagel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Bagel
We read the reviews and the return reasons for every product selling here.
“taste a little less bagel-ly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bagel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









