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Baby Formula

Fail

Shoppers spend an estimated $0 a year here, so Baby Formula is a Fail.

Flapen Score
43
43 / 100
Top 11% of 323 Grocery niches · +12 vs the category median of 31
Market size
$0/yr5K searches / yr
90-day growth
+377.8%search demand this quarter
Competition
57%top-5 click share · 4 brands · 8 sellers

Flapen Score

Baby Formula against its category

The dotted line is the Grocery average. Past it, Baby Formula is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Formula market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baby Formula 5K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +377.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+377.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
May6.7× the quietest month
Top search term
formula4K searches a year

02 · Price

A sale here is worth $109.32.

Listings sell for $109.32 on average, from $38.41 to $336.47. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $109.32 that is $0 to $11K a year per listing.

Average price
$109.32above the $15 to $100 sweet spot
Price range
$38.41–$336.47
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #34 within Grocery. It carries 3 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
25.8%
Average rank
#34in Grocery
Average rating
4.79 starsAmazon Singapore average 4.47 stars
Average reviews
3per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Baby Formula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 230%
  • Brand 318%
  • Brand 411%

Demand

Baby Formula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26AugDecJanFebMarAprMayJunJulNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 6.7×

Search terms

Top Baby Formula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • formula4K/yr
  • baby formula990/yr
  • infant formula518/yr

Reviews and returns

What reviews say buyers love and hate about Baby Formula

We read the reviews and the return reasons for every product selling here.

0.4%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Baby Formula questions

Answered from the same tracked data.