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Apricot

Fail

The top 5 brands take 100% of clicks, so Apricot is a Fail.

Flapen Score
38
38 / 100
Top 20% of 323 Grocery niches · +7 vs the category median of 31
Market size
$7K/yr3K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
93%top-5 click share · 5 brands · 5 sellers

Flapen Score

Apricot against its category

The dotted line is the Grocery average. Past it, Apricot is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apricot market on Amazon at a glance

Shoppers on Amazon Singapore searched for Apricot 3K times last year and spent an estimated $7K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
14.3%
Market size, estimated
$7Ka year
Peak month
August1.6× the quietest month
Top search term
apricot1K searches a year

02 · Price

A sale here is worth $16.07.

Listings sell for $16.07 on average, from $5.27 to $33.73. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $16.07 that is $0 to $2K a year per listing.

Average price
$16.07inside the $15 to $100 sweet spot
Price range
$5.27–$33.73
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #224 within Grocery. It carries 697 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
26.9%
Average rank
#224in Grocery
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
697per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Apricot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Open — no brand owns it (0%)

Demand

Apricot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9070Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Apricot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apricot1K/yr
  • dried apricot632/yr
  • dried apricots499/yr
  • apricots309/yr

Reviews and returns

What reviews say buyers love and hate about Apricot

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Vegan/Organic”
<0.1%of orders come back, a rate Amazon rounds to zero
“Great 100% premium organic dried apricots, single ingredient without any preservatives, oils, additives etc”
A buyer, on “Vegan/Organic”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Apricot questions

Answered from the same tracked data.