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Apple Sauce

Fail

Shoppers spend an estimated $1K a year here, so Apple Sauce is a Fail.

Flapen Score
28
28 / 100
Ranks 210 of 323 Grocery niches · −3 vs the category median of 31
Market size
$1K/yr2K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 3 sellers

Flapen Score

Apple Sauce against its category

The dotted line is the Grocery average. Past it, Apple Sauce is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Sauce market on Amazon at a glance

Shoppers on Amazon Singapore searched for Apple Sauce 2K times last year and spent an estimated $1K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
6.1%
Market size, estimated
$1Ka year
Peak month
December2.1× the quietest month
Top search term
apple sauce2K searches a year

02 · Price

A sale here is worth $7.52.

Listings sell for $7.52 on average, from $2.69 to $11.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $7.52 that is $0 to $752 a year per listing.

Average price
$7.52under the $15 to $100 sweet spot
Price range
$2.69–$11.62
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$752
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 7 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
17.7%
Average rank
#0in Grocery
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
7per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Apple Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$164$328$491$655110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Field Day65%
  • Heinz17%
  • Carrefour9%
  • Gerber9%
  • Open — no brand owns it (0%)

Demand

Apple Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10060Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Apple Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data