apple
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible84.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 79K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad$427.08avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$2.14–$1878.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, apple is a $152K/yr Amazon Singapore market (79K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
apple market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $6.4M–$8.5M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 42%
- Out of stock
- 38.5%
- Avg brand age
- 56 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
5
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- amae65%
- Apple14%
- Global Seasons12%
- Fresh Produce (Brands May Vary)4%
- Amae3%
- Little Farms2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -0.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Top apple products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amae New Zealand Gala Apple 6 pieces 720g
amae$3.204.2★70 rev

Amae Red Premium Fuji Apple - Handpicked 4 Count
amae$3.733.9★103 rev

Global Seasons Fuji Apples 5 Count (China)
Global Seasons$3.454.0★47 rev

Apple iPhone 17 (256 GB) - White
Apple$1253.954.7★50 rev

Fresh Produce Red Apple 4 Count
Fresh Produce (Brands May Vary)$2.144.2★6 rev
Newest
by launch date
Apple 2026 MacBook Neo (13-inch Apple A18 Pro chip with 6core CPU and 5core GPU 8GB Unified Memory 256GB) - Silver
Apple$846.150 rev

Apple iPhone 17 (256 GB) - White
Apple$1253.9550 rev

Apple iPhone Air (512 GB) - Sky Blue
Apple$1878.0013 rev

Apple 2025 iPad (Wi-Fi 512GB) - Silver (A16)
Apple$949.0014 rev

Apple AirPods 4
Apple$160.34682 rev
Trending
90-day click momentum
Apple iPhone 17 (256 GB) - White
Apple$1253.954.7★

Apple 2026 MacBook Neo (13-inch Apple A18 Pro chip with 6core CPU and 5core GPU 8GB Unified Memory 256GB) - Silver
Apple$846.150.0★

Apple 2025 iPad (Wi-Fi 512GB) - Silver (A16)
Apple$949.004.8★

Apple iPhone Air (512 GB) - Sky Blue
Apple$1878.004.7★
![[Sold by Weight] Little Farms Apple - Pink Lady (Large) 200-230g (1 fruit)](https://m.media-amazon.com/images/I/41AHXGK2cmL.jpg)
[Sold by Weight] Little Farms Apple - Pink Lady (Large) 200-230g (1 fruit)
Little Farms$11.514.0★
What buyers say about apple
What buyers praise and complain about, mined from review topics.What buyers love
“These apples have good texture”
What buyers complain about
“If you blindfolded me I would not be able to tell it was an apple by taste”
“Not fresh”
“Terrible, Flavorless”
“Waste of money”
Common questions
- Is apple profitable to sell on Amazon Singapore?
- The niche generates $152K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the apple niche?
- 6 brands and 5 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in apple?
- Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
- When does demand for apple peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the apple niche?
- Listings span $2.14–$1878.00; the average listing price is $427.08 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.