Apple
FailThe top 5 brands take 98% of clicks, so Apple is a Fail.
- Flapen Score
- 35 / 100Top 35% of 323 Grocery niches · +4 vs the category median of 3135
- Market size
- $152K/yr79K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 5 sellers
Flapen Score
Apple against its category
The dotted line is the Grocery average. Past it, Apple is stronger. Inside it, weaker.
Market
The Apple market on Amazon at a glance
Shoppers on Amazon Singapore searched for Apple 79K times last year and spent an estimated $152K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $152Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- apple68K searches a year
02 · Price
A sale here is worth $427.08.
Listings sell for $427.08 on average, from $2.14 to $1878.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $427.08 that is $641K to $854K a year per listing.
- Average price
- $427.08above the $15 to $100 sweet spot
- Price range
- $2.14–$1878.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $641K–$854K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #9 within Grocery. It carries 84 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 58%
- Out of stock, average day
- 38.5%
- Average rank
- #9in Grocery
- Average rating
- 4.26 starsAmazon Singapore average 4.47 stars
- Average reviews
- 84per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Apple products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amae New Zealand Gala Apple 6 pieces 720g
- Price
- $3.20
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 6y ago

Amae Red Premium Fuji Apple - Handpicked 4 Count
- Price
- $3.73
- Rating
- 3.9/5
- Reviews
- 103
- Age
- 6y ago

Global Seasons Fuji Apples 5 Count (China)
- Price
- $3.45
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 6y ago

Apple iPhone 17 (256 GB) - White
- Price
- $1253.95
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Fresh Produce Red Apple 4 Count
- Price
- $2.14
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6y ago
Trending
estimated 90-day click momentum
Apple iPhone 17 (256 GB) - White
- Price
- $1253.95
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Apple 2026 MacBook Neo (13-inch Apple A18 Pro chip with 6core CPU and 5core GPU 8GB Unified Memory 256GB) - Silver
- Price
- $846.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Apple 2025 iPad (Wi-Fi 512GB) - Silver (A16)
- Price
- $949.00
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago

Apple iPhone Air (512 GB) - Sky Blue
- Price
- $1878.00
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 10mo ago
![[Sold by Weight] Little Farms Apple - Pink Lady (Large) 200-230g (1 fruit)](https://m.media-amazon.com/images/I/41AHXGK2cmL.jpg)
[Sold by Weight] Little Farms Apple - Pink Lady (Large) 200-230g (1 fruit)
- Price
- $11.51
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 4y ago
Newest
by launch date
Apple 2026 MacBook Neo (13-inch Apple A18 Pro chip with 6core CPU and 5core GPU 8GB Unified Memory 256GB) - Silver
- Price
- $846.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Apple iPhone 17 (256 GB) - White
- Price
- $1253.95
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 10mo ago

Apple iPhone Air (512 GB) - Sky Blue
- Price
- $1878.00
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 10mo ago

Apple 2025 iPad (Wi-Fi 512GB) - Silver (A16)
- Price
- $949.00
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago

Apple AirPods 4
- Price
- $160.34
- Rating
- 4.6/5
- Reviews
- 682
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
5
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- amae65%
- Apple14%
- Global Seasons12%
- Fresh Produce (Brands May Vary)4%
- Amae3%
- Little Farms2%
- Open — no brand owns it (0%)
Demand
Apple search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Apple
We read the reviews and the return reasons for every product selling here.
“If you blindfolded me I would not be able to tell it was an apple by taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








