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Apple

Fail

The top 5 brands take 98% of clicks, so Apple is a Fail.

Flapen Score
35
35 / 100
Top 35% of 323 Grocery niches · +4 vs the category median of 31
Market size
$152K/yr79K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
82%top-5 click share · 6 brands · 5 sellers

Flapen Score

Apple against its category

The dotted line is the Grocery average. Past it, Apple is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple market on Amazon at a glance

Shoppers on Amazon Singapore searched for Apple 79K times last year and spent an estimated $152K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
0.4%
Market size, estimated
$152Ka year
Peak month
November2.4× the quietest month
Top search term
apple68K searches a year

02 · Price

A sale here is worth $427.08.

Listings sell for $427.08 on average, from $2.14 to $1878.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $427.08 that is $641K to $854K a year per listing.

Average price
$427.08above the $15 to $100 sweet spot
Price range
$2.14–$1878.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$641K–$854K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #9 within Grocery. It carries 84 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
58%
Out of stock, average day
38.5%
Average rank
#9in Grocery
Average rating
4.26 starsAmazon Singapore average 4.47 stars
Average reviews
84per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Apple products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

5

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 214%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Apple search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Apple

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Texture/Consistency-Overall”
38%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“If you blindfolded me I would not be able to tell it was an apple by taste”
A buyer, on “Taste-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Apple questions

Answered from the same tracked data.