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Anchovies

Fail

Shoppers spend an estimated $1K a year here, so Anchovies is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$1K/yr5K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
72%top-5 click share · 5 brands · 3 sellers

Flapen Score

Anchovies against its category

The dotted line is the Grocery average. Past it, Anchovies is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anchovies market on Amazon at a glance

Shoppers on Amazon Singapore searched for Anchovies 5K times last year and spent an estimated $1K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
3.3%
Market size, estimated
$1Ka year
Peak month
October1.6× the quietest month
Top search term
anchovies3K searches a year

02 · Price

A sale here is worth $8.89.

Listings sell for $8.89 on average, from $2.03 to $15.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $8.89 that is $0 to $889 a year per listing.

Average price
$8.89under the $15 to $100 sweet spot
Price range
$2.03–$15.71
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$889
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 12 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#0in Grocery
Average rating
3.70 starsAmazon Singapore average 4.47 stars
Average reviews
12per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Anchovies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 226%
  • Brand 313%
  • Brand 45%
  • Brand 54%

Demand

Anchovies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Anchovies questions

Answered from the same tracked data.