How competitive is the Anchovies niche on Amazon Singapore?

5 brands and 3 sellers compete in Anchovies on Amazon Singapore. The top 5 Anchovies products take 72% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Anchovies niche?

Anchovies sells for $8.89 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.03–$15.71. The average incumbent carries 12 reviews — the moat a new listing must climb.

Anchovies

a small market ($1K/yr) — Anchovies doesn't clear our bar today.

Signals Low Review Barrier Quality Gap Out of Stock

Flapen Score

Skip it

Top 24% of 323 Grocery niches · +6 vs the category median of 31

This niche Category average · 323 niches

Is Anchovies profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Anchovies is a $1K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 37/100.

Anchovies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 3.3% of searches end in a purchase.

$1K

revenue / yr

Units sold / yr1K

Search volume / yr-15.3%5K

Conversion rate3.3%

Avg price$8.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 3

Top-5 product click share72%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Anchovies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Agromar Anchovy Fillets In Olive Oil 100g.

Price: $15.71
Rating: 4.0/5
Reviews: 3
Age: 2y ago

Agromar Anchovy Fillets In Olive Oil 50g

Price: $8.54
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Ortiz Anchovy Fillets In Olive Oil 47.5g - Chilled

Price: $12.76
Rating: 4.4/5
Reviews: 109
Age: 12y ago

Agromar Whole Anchovies in Olive Oil 115g

Price: $10.57
Rating: 2.6/5
Reviews: 2
Age: 1y ago

Rizzoli Anchovy Fillets in Organic Extra Virgin Olive Oil 58g (1 jar)

Price: $10.04
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Newest

by launch date

Rizzoli Anchovy Fillets in Organic Extra Virgin Olive Oil 58g (1 jar)

Price: $10.04
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Rizzoli Anchovy fillets from the Cantabrian Sea in Italian Oil 40g

Price: $6.31
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

Rizzoli Anchovy Fillets from the Cantabrian Sea in Italian Oil with Chilli 40g

Price: $7.12
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

Rizzoli Anchovy Fillets in Extra Virgin Olive Oil 90g

Price: $8.47
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

Agromar Whole Anchovies in Olive Oil 115g

Price: $10.57
Rating: 2.6/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Agromar52%
Rizzoli26%
Ortiz13%
Koi Fish Brand5%
Vin on Rose4%

Anchovies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR3.3%Products10Brands5Top 5 Brands100%OOS Rate23.1%Rating3.7★Reviews12Avg BSR#0

Peak months: Oct · busiest ÷ quietest = 1.6×

Common Anchovies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anchovies 37/100 on Amazon Singapore — Skip it. The niche generates $1K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -15.3% over the last 90 days.