Anchovies
FailShoppers spend an estimated $1K a year here, so Anchovies is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $1K/yr5K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 3 sellers
Flapen Score
Anchovies against its category
The dotted line is the Grocery average. Past it, Anchovies is stronger. Inside it, weaker.
Market
The Anchovies market on Amazon at a glance
Shoppers on Amazon Singapore searched for Anchovies 5K times last year and spent an estimated $1K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $1Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- anchovies3K searches a year
02 · Price
A sale here is worth $8.89.
Listings sell for $8.89 on average, from $2.03 to $15.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $8.89 that is $0 to $889 a year per listing.
- Average price
- $8.89under the $15 to $100 sweet spot
- Price range
- $2.03–$15.71
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$889
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 12 reviews at 3.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 23.1%
- Average rank
- #0in Grocery
- Average rating
- 3.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 12per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Anchovies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Agromar Anchovy Fillets In Olive Oil 100g.
- Price
- $15.71
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 2y ago

Agromar Anchovy Fillets In Olive Oil 50g
- Price
- $8.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Ortiz Anchovy Fillets In Olive Oil 47.5g - Chilled
- Price
- $12.76
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 12y ago

Agromar Whole Anchovies in Olive Oil 115g
- Price
- $10.57
- Rating
- 2.6/5
- Reviews
- 2
- Age
- 1y ago

Rizzoli Anchovy Fillets in Organic Extra Virgin Olive Oil 58g (1 jar)
- Price
- $10.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Rizzoli Anchovy Fillets in Extra Virgin Olive Oil 90g
- Price
- $8.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Rizzoli Anchovy fillets from the Cantabrian Sea in Italian Oil 40g
- Price
- $6.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Rizzoli Anchovy Fillets from the Cantabrian Sea in Italian Oil with Chilli 40g
- Price
- $7.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Rizzoli Anchovy Paste In Spicy Sauce - Tube 60g
- Price
- $7.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Rizzoli Anchovy Fillets in Organic Extra Virgin Olive Oil 58g (1 jar)
- Price
- $10.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date
Rizzoli Anchovy Fillets in Organic Extra Virgin Olive Oil 58g (1 jar)
- Price
- $10.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Rizzoli Anchovy fillets from the Cantabrian Sea in Italian Oil 40g
- Price
- $6.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Rizzoli Anchovy Fillets from the Cantabrian Sea in Italian Oil with Chilli 40g
- Price
- $7.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Rizzoli Anchovy Fillets in Extra Virgin Olive Oil 90g
- Price
- $8.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Agromar Whole Anchovies in Olive Oil 115g
- Price
- $10.57
- Rating
- 2.6/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Agromar52%
- Rizzoli26%
- Ortiz13%
- Koi Fish Brand5%
- Vin on Rose4%
Demand
Anchovies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anchovies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









