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A2 Ghee

Fail

Shoppers spend an estimated $0 a year here, so A2 Ghee is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$0/yr3K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

A2 Ghee against its category

The dotted line is the Grocery average. Past it, A2 Ghee is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Ghee market on Amazon at a glance

Shoppers on Amazon Singapore searched for A2 Ghee 3K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
May1.8× the quietest month
Top search term
a2 ghee1K searches a year

02 · Price

A sale here is worth $31.76.

Listings sell for $31.76 on average, from $18.60 to $43.25. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $31.76 that is $0 to $3K a year per listing.

Average price
$31.76inside the $15 to $100 sweet spot
Price range
$18.60–$43.25
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #8 within Grocery. It carries 1 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
25%
Out of stock, average day
25.1%
Average rank
#8in Grocery
Average rating
3.85 starsAmazon Singapore average 4.47 stars
Average reviews
1per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top A2 Ghee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 232%
  • Brand 329%
  • Open — no brand owns it (0%)

Demand

A2 Ghee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9070Spike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top A2 Ghee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a2 ghee1K/yr
  • a2 desi cow ghee854/yr
  • organic ghee552/yr

Keep looking

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FAQ

Common A2 Ghee questions

Answered from the same tracked data.