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Whisper

Fail

Shoppers spend an estimated $0 a year here, so Whisper is a Fail.

Flapen Score
29
29 / 100
Ranks 75 of 106 Fashion niches · −7 vs the category median of 36
Market size
$0/yr8K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
89%top-5 click share · 2 brands · 14 sellers

Flapen Score

Whisper against its category

The dotted line is the Fashion average. Past it, Whisper is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisper market on Amazon at a glance

Shoppers on Amazon Singapore searched for Whisper 8K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
whisper4K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $1.77 to $30.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.28 that is $0 to $1K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$1.77–$30.89
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 39.1% of listings are out of stock. The average listing ranks #110 within Fashion. It carries 4,943 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
67%
Out of stock, average day
39.1%
Average rank
#110in Fashion
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
4,943per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Whisper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 214%

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Whisper questions

Answered from the same tracked data.