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Oakley

Fail

Shoppers spend an estimated $0 a year here, so Oakley is a Fail.

Flapen Score
43
43 / 100
Top 22% of 106 Fashion niches · +7 vs the category median of 36
Market size
$0/yr66K searches / yr
90-day growth
+48.4%search demand this quarter
Competition
39%top-5 click share · 3 brands · 5 sellers

Flapen Score

Oakley against its category

The dotted line is the Fashion average. Past it, Oakley is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley market on Amazon at a glance

Shoppers on Amazon Singapore searched for Oakley 66K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+48.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
oakley39K searches a year

02 · Price

A sale here is worth $99.57.

Listings sell for $99.57 on average, from $20.92 to $282.16. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $99.57 that is $0 to $10K a year per listing.

Average price
$99.57inside the $15 to $100 sweet spot
Price range
$20.92–$282.16
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #257 within Fashion. It carries 678 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
92%
Out of stock, average day
29.4%
Average rank
#257in Fashion
Average rating
4.57 starsAmazon Singapore average 4.47 stars
Average reviews
678per listing
Listings tracked
39

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Oakley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Oakley search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Oakley

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Weight Heavy”
<0.1%of orders come back, a rate Amazon rounds to zero
“Heavy”
A buyer, on “Weight Heavy”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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FAQ

Common Oakley questions

Answered from the same tracked data.