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44

wallet

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 37Conversion 0Competition 70Returns 62Price range 87Avg price 95Brand share 66Review moat 28Quality gap 47

Avg price

Incredible$35.67

avg listing price — sweet spot $15–$100

Price range

Great$7.37–$83.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,683.23

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 52K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, wallet is a $0/yr Amazon Singapore market (52K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wallet market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$4K–$9K
units × avg price
Conversion rate
0.0%
Avg BSR
#278
Page quality
0%
Prime
100%
Sponsored
44%
Out of stock
13.4%
Avg brand age
69 months
Avg seller age
76 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

18

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

28%

  • Steve Madden21%
  • VULKIT15%
  • ZALVEX11%
  • Timberland9%
  • TOMMY HILL8%
  • GUESS7%

Demand

Weekly Amazon search volume, last 47 weeks — +9.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
Open Trend

Top wallet search terms

  • wallet22K/yr
  • wallet for men12K/yr
  • card holder10K/yr
  • men wallet8K/yr
All search terms

Top wallet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$08%$012%$016%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Antique) One Size

Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Antique) One Size

Steve Madden$7.374.7★4,610 rev

2
Minimalist Wallet for Men with Money Clip and ID Window RFID Blocking Pop-Up Card Holder for 9-13 Cards Slim and Compact Metal Aluminum Leather

Minimalist Wallet for Men with Money Clip and ID Window RFID Blocking Pop-Up Card Holder for 9-13 Cards Slim and Compact Metal Aluminum Leather

ZALVEX$38.704.5★5,587 rev

3
Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black

Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black

TOMMY HILL$17.832.9★4 rev

4
Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Glove) One Size

Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Glove) One Size

Steve Madden$21.944.7★8,779 rev

5
Timberland Mens Blix Slimfold Wallet - Brown - One Size

Timberland Mens Blix Slimfold Wallet - Brown - One Size

Timberland$20.044.5★7,442 rev

Newest

by launch date
VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist

VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist

VULKIT$52.411,206 rev

8mo ago
The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac Tingley One Size

The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac Tingley One Size

THE NORTH FACE$30.20168 rev

11mo ago
kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black

kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black

kate spade new york$83.90125 rev

1y ago
KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon

KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon

KIKVES$53.202,015 rev

1y ago
Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black

Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black

TOMMY HILL$17.834 rev

1y ago

Trending

90-day click momentum
VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist

VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist

VULKIT$52.414.5★

▲ 118%
Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Military Green

Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Military Green

Spigen$26.884.5★

▲ 105%
Carhartt Mens B0000213 Detroit Trifold Wallet Black One Size

Carhartt Mens B0000213 Detroit Trifold Wallet Black One Size

Carhartt$51.224.7★

▲ 89%
Guess Mens Leather Slim Bifold Wallet Julian Black/Red One Size

Guess Mens Leather Slim Bifold Wallet Julian Black/Red One Size

GUESS$34.964.6★

▲ 75%
Hawanik Slim Minimalist Front Pocket Air Tag Wallet Mens Wallet with Airtag Holder Black Minimalist Minimalist

Hawanik Slim Minimalist Front Pocket Air Tag Wallet Mens Wallet with Airtag Holder Black Minimalist Minimalist

Hawanik$15.774.6★

▲ 74%

What buyers say about wallet

What buyers praise and complain about, mined from review topics.

What buyers love

Compactness50%

“compact which is good”

Thickness50%

“Thin, compact which is good”

Top return reasons

Size-Overall50%
Leather Quality14%
Defective Material/Parts14%
Advertised Vs Actual Product14%
Ease Of Use7%

Common questions

Is wallet profitable to sell on Amazon Singapore?
The niche generates $0/yr across 39 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (44/100).
How competitive is the wallet niche?
20 brands and 18 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
What does it cost to enter the wallet niche?
Listings span $7.37–$83.90; the average listing price is $35.67 (sweet spot $15–$100). The average incumbent carries 3,683 reviews — the moat a new listing must climb.