Wallet
FailShoppers spend an estimated $0 a year here, so Wallet is a Fail.
- Flapen Score
- 44 / 100Top 17% of 106 Fashion niches · +8 vs the category median of 3644
- Market size
- $0/yr52K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 43%top-5 click share · 20 brands · 18 sellers
Flapen Score
Wallet against its category
The dotted line is the Fashion average. Past it, Wallet is stronger. Inside it, weaker.
Market
The Wallet market on Amazon at a glance
Shoppers on Amazon Singapore searched for Wallet 52K times last year and spent an estimated $0. The top 5 brands take 65% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- wallet22K searches a year
02 · Price
A sale here is worth $35.67.
Listings sell for $35.67 on average, from $7.37 to $83.90. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $35.67 that is $0 to $4K a year per listing.
- Average price
- $35.67inside the $15 to $100 sweet spot
- Price range
- $7.37–$83.90
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #278 within Fashion. It carries 3,683 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 13.4%
- Average rank
- #278in Fashion
- Average rating
- 4.47 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,683per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Antique) One Size
- Price
- $7.37
- Rating
- 4.7/5
- Reviews
- 4,610
- Age
- 8y ago

Minimalist Wallet for Men with Money Clip and ID Window RFID Blocking Pop-Up Card Holder for 9-13 Cards Slim and Compact Metal Aluminum Leather
- Price
- $38.70
- Rating
- 4.5/5
- Reviews
- 5,587
- Age
- 1y ago

Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black
- Price
- $17.83
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 1y ago

Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Glove) One Size
- Price
- $21.94
- Rating
- 4.7/5
- Reviews
- 8,779
- Age
- 8y ago

Timberland Mens Blix Slimfold Wallet - Brown - One Size
- Price
- $20.04
- Rating
- 4.5/5
- Reviews
- 7,442
- Age
- 12y ago
Trending
estimated 90-day click momentum
VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist
- Price
- $52.41
- Rating
- 4.5/5
- Reviews
- 1,206
- Age
- 8mo ago

Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Military Green
- Price
- $26.88
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago

Carhartt Mens B0000213 Detroit Trifold Wallet Black One Size
- Price
- $51.22
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 1y ago

Guess Mens Leather Slim Bifold Wallet Julian Black/Red One Size
- Price
- $34.96
- Rating
- 4.6/5
- Reviews
- 1,210
- Age
- 11y ago

Hawanik Slim Minimalist Front Pocket Air Tag Wallet Mens Wallet with Airtag Holder Black Minimalist Minimalist
- Price
- $15.77
- Rating
- 4.6/5
- Reviews
- 9,392
- Age
- 5y ago
Newest
by launch date
VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist
- Price
- $52.41
- Rating
- 4.5/5
- Reviews
- 1,206
- Age
- 8mo ago

The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac Tingley One Size
- Price
- $30.20
- Rating
- 4.1/5
- Reviews
- 168
- Age
- 11mo ago

kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black
- Price
- $83.90
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago

KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon
- Price
- $53.20
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 1y ago

Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black
- Price
- $17.83
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
18
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 80%
Open market
28%
- Steve Madden21%
- VULKIT15%
- ZALVEX11%
- Timberland9%
- TOMMY HILL8%
- GUESS7%
Demand
Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wallet22K/yr
- wallet for men12K/yr
- card holder10K/yr
- men wallet8K/yr
Reviews and returns
What reviews say buyers love and hate about Wallet
We read the reviews and the return reasons for every product selling here.
“compact which is good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









