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Socks

Fail

Shoppers spend an estimated $8K a year here, so Socks is a Fail.

Flapen Score
44
44 / 100
Top 17% of 106 Fashion niches · +8 vs the category median of 36
Market size
$8K/yr28K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
30%top-5 click share · 18 brands · 21 sellers

Flapen Score

Socks against its category

The dotted line is the Fashion average. Past it, Socks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Socks market on Amazon at a glance

Shoppers on Amazon Singapore searched for Socks 28K times last year and spent an estimated $8K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
1.5%
Market size, estimated
$8Ka year
Top search term
socks17K searches a year

02 · Price

A sale here is worth $19.71.

Listings sell for $19.71 on average, from $5.07 to $56.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.71 that is $0 to $2K a year per listing.

Average price
$19.71inside the $15 to $100 sweet spot
Price range
$5.07–$56.11
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #37 within Fashion. It carries 13,907 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
92%
Out of stock, average day
5.4%
Average rank
#37in Fashion
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
13,907per listing
Listings tracked
60

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

17%

  • Brand 133%
  • Brand 226%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (12 brands, 17%)

Demand

Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • socks17K/yr
  • socks men6K/yr
  • running socks5K/yr

Reviews and returns

What reviews say buyers love and hate about Socks

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
3.8%of orders come back
“Fit US size 11”
A buyer, on “Size-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Socks questions

Answered from the same tracked data.