socks
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.71avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$5.07–$56.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,907.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 28K searches
According to Flapen's Amazon Singapore niche tracking, socks is a $8K/yr Amazon Singapore market (28K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
socks market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 20%
- Out of stock
- 5.4%
- Avg brand age
- 73 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
17%
- Saucony33%
- POLO RALPH LAUREN26%
- Memebio8%
- Dickies6%
- Balega5%
- Hanes4%
- Open — no brand owns it (12 brands, 17%)
Demand
Weekly Amazon search volume, last 47 weeks — +20.5% search growth over the last 90 days.Top socks search terms
- socks17K/yr
- socks men6K/yr
- running socks5K/yr
Top socks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Saucony Mens Multi-Pack Mesh Ventilating Comfort Fit Performance Quarter Socks (6 & 12 Black (6 Pairs) Shoe Size: 8-12
Saucony$15.744.7★3,237 rev
Saucony Mens Multi-Pack Mesh Ventilating Comfort Fit Performance No-Show Socks Fashion Tipped Black (6 Pairs) Shoe Size: 8-12
Saucony$16.224.6★95,983 rev
Polo Ralph Lauren 92009914 Mens Socks 3 Pair Set Footed Pile One-Point Short Socks Unisex Adult 04. Black x White x Gray 33-37 US
POLO RALPH LAUREN$16.474.3★62 rev
Memebio Soild color Ankle Athletic Running Socks Low Cut Sports Tab Socks for Men and Women(6 Pairs)
Memebio$17.145.0★4 rev
Saucony Mens Multi-pack Mesh Ventilating Comfort Fit Performance Crew Socks Black (6 Pairs) Shoe Size: 8-12
Saucony$14.124.6★3,845 rev
Newest
by launch datePolo Ralph Lauren 92009914 Mens Socks 3 Pair Set Footed Pile One-Point Short Socks Unisex Adult 04. Black x White x Gray 33-37 US
POLO RALPH LAUREN$16.4762 rev
Polo Ralph Lauren 93246914 Womens Socks 3 Pair Set Footed Pile One-Point Short Socks Unisex Adult 03.White 3 29-33 US
POLO RALPH LAUREN$18.02147 rev
Polo Ralph Lauren 93246604/92009604/92009604 Socks Set of 3 Mens Womens Foot Pile Arch Support Multicolored 03.white/grey/black 27.0-29.0 cm
POLO RALPH LAUREN$14.00341 rev
Polo Ralph Lauren 93246604/92009604/92009604 Socks Set of 3 Mens Womens Foot Pile Arch Support Multicolored 07.blue/iron blue/navy 33-37 US
POLO RALPH LAUREN$17.36341 rev
Polo Ralph Lauren 93246914 Womens Socks 3 Pair Set Footed Pile One-Point Short Socks Unisex Adult 04. Gray x White x Black 29-33 US
POLO RALPH LAUREN$13.24147 rev
Trending
90-day click momentumPolo Ralph Lauren 93246604/92009604/92009604 Socks Set of 3 Mens Womens Foot Pile Arch Support Multicolored 03.white/grey/black 27.0-29.0 cm
POLO RALPH LAUREN$14.004.2★
Saucony Mens Multi-pack Mesh Ventilating Comfort Fit Performance Crew Socks White (6 Pairs) Shoe Size: 8-12
Saucony$21.544.6★
PUJANE Mens Cotton Dress Socks 5 Pairs Mens Calf Socks for Business Breathable Soft Athletic Casual Socks 5 Pairs (Black) Large
PUJANE$22.364.4★
Balega Unisex Adult Blister Resist Performance Quarter Athletic Running Socks (1 Pair)
Balega$22.794.6★
Niorasen Bamboo Trainer Socks for Men and Women 6 Pairs Ankle Sports Summer Socks Anti Blister Running Athletic Breathable Socks Low Cut Walking Short Socks 2navy+2grey+2black 9-11 US
Niorasen$26.844.5★
What buyers say about socks
What buyers praise and complain about, mined from review topics.What buyers love
“Fit US size 11”
“Good quality”
Top return reasons
Common questions
- Is socks profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 60 tracked products. 90-day search growth is +20.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the socks niche?
- 18 brands and 21 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 78% of demand.
- What does it cost to enter the socks niche?
- Listings span $5.07–$56.11; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 13,907 reviews — the moat a new listing must climb.