cap
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.72avg listing price — sweet spot $15–$100
Price range
Great$6.31–$54.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+59.9%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Okay3,891.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 15K searches
According to Flapen's Amazon Singapore niche tracking, cap is a $4K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cap market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$3K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #309
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 24%
- Out of stock
- 13.1%
- Avg brand age
- 68 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
29%
- Maommadio18%
- Tommy Hilfiger14%
- PUMA14%
- Under Armour10%
- Falari8%
- Craftman7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.9% search growth over the last 90 days.Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.6×
Top cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Unisex Add Fur Lined Winter Knitted Hat With Earflap Fashion Hats For Men Women Outdoor Classic Keep Warm Cap Black
Maommadio$17.420.0★0 rev
Tommy Hilfiger Mens Cotton 85 Logo Adjustable Baseball Cap
Tommy Hilfiger$28.804.6★140 rev
Under Armour Mens Iso-chill Launch Run Adjustable Hat
Under Armour$24.404.5★1,007 rev
Falari Baseball Cap Adjustable Size Solid Color G001-01-Black
Falari$16.154.4★20,162 rev
Craftman High Crown Foam Front Mesh Back Classic Trucker Hat with Adjustable Snapback for men and women(Black/White)
Craftman$25.484.2★69 rev
Newest
by launch date
Mizuno J2MW1010 Running Cap Water Repellent Night Run Cap (Retroreflective) Water Repellent Black Free Size
Mizuno$25.0116 rev
adidas Cap ADM adLT-MESH 6P CAP_02 Kids Boys white 54.0-57.0 cm
adidas$25.0211 rev
47 Brand Clean Up MLB Mini Logo BR Cap
47$40.8312 rev
BOSS Mens Bold Logo Cotton Twill Cap
BOSS$37.6772 rev
Tommy Hilfiger Mens Cotton 85 Logo Adjustable Baseball Cap
Tommy Hilfiger$28.80140 rev
Trending
90-day click momentum
COLLBATH Washed Baseball Cap - Unisex Fitted Cap for Travel Vacation Yoga Park Adjustable Strap Sunscreen Hat
COLLBATH$10.530.0★
Craftman High Crown Foam Front Mesh Back Classic Trucker Hat with Adjustable Snapback for men and women(Black/White)
Craftman$25.484.2★
Tommy Hilfiger Mens Logo Dad Baseball Cap Tommy Black One Size
Tommy Hilfiger$27.124.6★
New Unisex Add Fur Lined Winter Knitted Hat With Earflap Fashion Hats For Men Women Outdoor Classic Keep Warm Cap Black
Maommadio$17.420.0★
adidas Cap ADM adLT-MESH 6P CAP_02 Kids Boys white 54.0-57.0 cm
adidas$25.024.7★
What buyers say about cap
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
Common questions
- Is cap profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +59.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the cap niche?
- 14 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- When does demand for cap peak?
- Demand peaks in Jul–Oct–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the cap niche?
- Listings span $6.31–$54.92; the average listing price is $25.72 (sweet spot $15–$100). The average incumbent carries 3,891 reviews — the moat a new listing must climb.