How competitive is the Cap niche on Amazon Singapore?

14 brands and 16 sellers compete in Cap on Amazon Singapore. The top 5 Cap products take 54% of clicks and its top 5 brands hold 64% of demand.

What does it cost to enter the Cap niche?

Cap sells for $25.72 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $6.31–$54.92. The average incumbent carries 3,891 reviews — the moat a new listing must climb.

Cap

a small market ($4K/yr) — Cap doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Skip it

Top 16% of 106 Fashion niches · +9 vs the category median of 36

This niche Category average · 106 niches

Is Cap profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Cap is a $4K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 45/100.

Cap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +59.9% over the last 90 days and 1.0% of searches end in a purchase.

$4K

revenue / yr

Units sold / yr100

Search volume / yr+59.9%15K

Conversion rate1.0%

Avg price$25.72

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers14 · 16

Top-5 product click share54%

Open market36%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Cap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New Unisex Add Fur Lined Winter Knitted Hat With Earflap Fashion Hats For Men Women Outdoor Classic Keep Warm Cap Black

Price: $17.42
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Tommy Hilfiger Mens Cotton 85 Logo Adjustable Baseball Cap

Price: $28.80
Rating: 4.6/5
Reviews: 140
Age: 1y ago

Under Armour Mens Iso-chill Launch Run Adjustable Hat

Price: $24.40
Rating: 4.5/5
Reviews: 1,007
Age: 3y ago

Falari Baseball Cap Adjustable Size Solid Color G001-01-Black

Price: $16.15
Rating: 4.4/5
Reviews: 20,162
Age: 9y ago

Craftman High Crown Foam Front Mesh Back Classic Trucker Hat with Adjustable Snapback for men and women(Black/White)

Price: $25.48
Rating: 4.2/5
Reviews: 69
Age: 2y ago

Newest

by launch date

Mizuno J2MW1010 Running Cap Water Repellent Night Run Cap (Retroreflective) Water Repellent Black Free Size

Price: $25.01
Rating: 4.7/5
Reviews: 16
Age: 11mo ago

adidas Cap ADM adLT-MESH 6P CAP_02 Kids Boys white 54.0-57.0 cm

Price: $25.02
Rating: 4.7/5
Reviews: 11
Age: 1y ago

47 Brand Clean Up MLB Mini Logo BR Cap

Price: $40.83
Rating: 4.3/5
Reviews: 12
Age: 1y ago

BOSS Mens Bold Logo Cotton Twill Cap

Price: $37.67
Rating: 4.4/5
Reviews: 72
Age: 1y ago

Tommy Hilfiger Mens Cotton 85 Logo Adjustable Baseball Cap

Price: $28.80
Rating: 4.6/5
Reviews: 140
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

14 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

29%

Maommadio18%
Tommy Hilfiger14%
PUMA14%
Under Armour10%
Falari8%
Craftman7%

Cap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR1.0%Products21Brands14Top 5 Brands64%OOS Rate13.1%Rating4.5★Reviews3,891Avg BSR#309

Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.6×

What reviews say buyers love and hate about Cap

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall100%

“Fits perfectly”

Common Cap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cap 45/100 on Amazon Singapore — Skip it. The niche generates $4K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +59.9% over the last 90 days.