Cap
FailShoppers spend an estimated $4K a year here, so Cap is a Fail.
- Flapen Score
- 45 / 100Top 16% of 106 Fashion niches · +9 vs the category median of 3645
- Market size
- $4K/yr15K searches / yr
- 90-day growth
- +59.9%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 16 sellers
Flapen Score
Cap against its category
The dotted line is the Fashion average. Past it, Cap is stronger. Inside it, weaker.
Market
The Cap market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cap 15K times last year and spent an estimated $4K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Oct–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +59.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $4Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- cap15K searches a year
02 · Price
A sale here is worth $25.72.
Listings sell for $25.72 on average, from $6.31 to $54.92. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $25.72 that is $0 to $3K a year per listing.
- Average price
- $25.72inside the $15 to $100 sweet spot
- Price range
- $6.31–$54.92
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #309 within Fashion. It carries 3,891 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 71%
- Out of stock, average day
- 13.1%
- Average rank
- #309in Fashion
- Average rating
- 4.51 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,891per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Cap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New Unisex Add Fur Lined Winter Knitted Hat With Earflap Fashion Hats For Men Women Outdoor Classic Keep Warm Cap Black
- Price
- $17.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Tommy Hilfiger Mens Cotton 85 Logo Adjustable Baseball Cap
- Price
- $28.80
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago

Under Armour Mens Iso-chill Launch Run Adjustable Hat
- Price
- $24.40
- Rating
- 4.5/5
- Reviews
- 1,007
- Age
- 3y ago

Falari Baseball Cap Adjustable Size Solid Color G001-01-Black
- Price
- $16.15
- Rating
- 4.4/5
- Reviews
- 20,162
- Age
- 9y ago

Craftman High Crown Foam Front Mesh Back Classic Trucker Hat with Adjustable Snapback for men and women(Black/White)
- Price
- $25.48
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 2y ago
Trending
estimated 90-day click momentum
COLLBATH Washed Baseball Cap - Unisex Fitted Cap for Travel Vacation Yoga Park Adjustable Strap Sunscreen Hat
- Price
- $10.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Craftman High Crown Foam Front Mesh Back Classic Trucker Hat with Adjustable Snapback for men and women(Black/White)
- Price
- $25.48
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 2y ago

Tommy Hilfiger Mens Logo Dad Baseball Cap Tommy Black One Size
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 10,930
- Age
- 8y ago

New Unisex Add Fur Lined Winter Knitted Hat With Earflap Fashion Hats For Men Women Outdoor Classic Keep Warm Cap Black
- Price
- $17.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

adidas Cap ADM adLT-MESH 6P CAP_02 Kids Boys white 54.0-57.0 cm
- Price
- $25.02
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch date
Mizuno J2MW1010 Running Cap Water Repellent Night Run Cap (Retroreflective) Water Repellent Black Free Size
- Price
- $25.01
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 11mo ago

adidas Cap ADM adLT-MESH 6P CAP_02 Kids Boys white 54.0-57.0 cm
- Price
- $25.02
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago

47 Brand Clean Up MLB Mini Logo BR Cap
- Price
- $40.83
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

BOSS Mens Bold Logo Cotton Twill Cap
- Price
- $37.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago

Tommy Hilfiger Mens Cotton 85 Logo Adjustable Baseball Cap
- Price
- $28.80
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
16
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
29%
- Maommadio18%
- Tommy Hilfiger14%
- PUMA14%
- Under Armour10%
- Falari8%
- Craftman7%
Demand
Cap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.6×
Reviews and returns
What reviews say buyers love and hate about Cap
We read the reviews and the return reasons for every product selling here.
“Fits perfectly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









