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Wallet Women

Fail

Shoppers spend an estimated $0 a year here, so Wallet Women is a Fail.

Flapen Score
46
46 / 100
Top 13% of 106 Fashion niches · +10 vs the category median of 36
Market size
$0/yr19K searches / yr
90-day growth
+26.6%search demand this quarter
Competition
39%top-5 click share · 15 brands · 26 sellers

Flapen Score

Wallet Women against its category

The dotted line is the Fashion average. Past it, Wallet Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallet Women market on Amazon at a glance

Shoppers on Amazon Singapore searched for Wallet Women 19K times last year and spent an estimated $0. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+26.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
wallet women9K searches a year

02 · Price

A sale here is worth $51.41.

Listings sell for $51.41 on average, from $14.94 to $161.87. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $51.41 that is $0 to $5K a year per listing.

Average price
$51.41inside the $15 to $100 sweet spot
Price range
$14.94–$161.87
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #280 within Fashion. It carries 2,086 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
94%
Out of stock, average day
12.9%
Average rank
#280in Fashion
Average rating
4.55 starsAmazon Singapore average 4.47 stars
Average reviews
2,086per listing
Listings tracked
35

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Wallet Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

26

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

17%

  • Brand 134%
  • Brand 220%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (9 brands, 17%)

Demand

Wallet Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Wallet Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wallet women9K/yr
  • women wallet3K/yr
  • wallet for women2K/yr
  • woman wallet977/yr
  • ladies wallet2K/yr
  • leather wallet women772/yr
  • womens wallet858/yr

Reviews and returns

What reviews say buyers love and hate about Wallet Women

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Pockets/Compartments”
1.5%of orders come back
“Slim pouch-style wallet”
A buyer, on “Pockets/Compartments”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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FAQ

Common Wallet Women questions

Answered from the same tracked data.