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46

wallet women

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 54Conversion 0Competition 76Returns 86Price range 58Avg price 93Brand share 45Review moat 44Quality gap 33

Avg price

Great$51.41

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$14.94–$161.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.6%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,085.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 19K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Singapore niche tracking, wallet women is a $0/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wallet women market data

Units sold / yr
0–100
avg 0–100/product
Revenue / yr
$0–$5K
units × avg price
Conversion rate
0.0%
Avg BSR
#280
Page quality
0%
Prime
94%
Sponsored
29%
Out of stock
12.9%
Avg brand age
58 months
Avg seller age
0 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

26

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

17%

  • Fossil34%
  • ALDO20%
  • kate spade new york11%
  • Nautica7%
  • VULKIT7%
  • Timberland5%
  • Open — no brand owns it (9 brands, 17%)

Demand

Weekly Amazon search volume, last 45 weeks — +26.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Prime Day '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
Open Trend

Top wallet women search terms

  • wallet women9K/yr
  • women wallet3K/yr
  • wallet for women2K/yr
  • woman wallet977/yr
  • ladies wallet2K/yr
  • leather wallet women772/yr
  • womens wallet858/yr
All search terms

Top wallet women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$06%$09%$012%$01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Fossil Womens Logan Mini Leather Multifunction Wallet

Fossil Womens Logan Mini Leather Multifunction Wallet

Fossil$58.034.5★802 rev

2
ALDO Womens Dwendassa Wallet BLACK WALLET

ALDO Womens Dwendassa Wallet BLACK WALLET

ALDO$26.314.6★539 rev

3
Fossil Womens Logan Leather RFID-Blocking Bifold Wallet for Women Brown One Size

Fossil Womens Logan Leather RFID-Blocking Bifold Wallet for Women Brown One Size

Fossil$42.164.6★2,081 rev

4
Fossil Womens Logan Leather RFID-Blocking Bifold Wallet for Women Black One Size

Fossil Womens Logan Leather RFID-Blocking Bifold Wallet for Women Black One Size

Fossil$39.464.6★2,081 rev

5
Nautica Seaside Slim RFID Wallet for Women Credit Card Holder with Coin Purse Womens Clutch Small Organizer with ID Window Multi Stripe One Size Clutch Wallet

Nautica Seaside Slim RFID Wallet for Women Credit Card Holder with Coin Purse Womens Clutch Small Organizer with ID Window Multi Stripe One Size Clutch Wallet

Nautica$20.354.7★756 rev

Newest

by launch date
kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black

kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black

kate spade new york$83.90125 rev

1y ago
Nautica Seaside Slim RFID Wallet for Women Credit Card Holder with Coin Purse Womens Clutch Small Organizer with ID Window Multi Stripe One Size Clutch Wallet

Nautica Seaside Slim RFID Wallet for Women Credit Card Holder with Coin Purse Womens Clutch Small Organizer with ID Window Multi Stripe One Size Clutch Wallet

Nautica$20.35756 rev

1y ago
VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)

VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)

VULKIT$34.93707 rev

1y ago
Kate Spade New York Morgan Magnetic Phone Wallet/Card Holder - Compatible with MagSafe Wallet - Metallic Silver

Kate Spade New York Morgan Magnetic Phone Wallet/Card Holder - Compatible with MagSafe Wallet - Metallic Silver

kate spade new york$54.411,151 rev

2y ago
Michael Kors 35F8GTVF2B JET SET TRAVEL MD BIFLD ZP CN WLLET BROWN Bi-Fold Wallet Brown One Size

Michael Kors 35F8GTVF2B JET SET TRAVEL MD BIFLD ZP CN WLLET BROWN Bi-Fold Wallet Brown One Size

Michael Kors$91.063 rev

2y ago

Trending

90-day click momentum
FUNTOR Small Wallets for Women Ladies Small Compact Bifold Pocket RFID Blocking Genuine Leather Wallet for Women A:Natural leather-Yellow universal Rfid Wallet

FUNTOR Small Wallets for Women Ladies Small Compact Bifold Pocket RFID Blocking Genuine Leather Wallet for Women A:Natural leather-Yellow universal Rfid Wallet

FT FUNTOR$28.284.6★

▲ 124%
JILL STUART JSLW3AS1 Folding Wallet Gloria Cowhide Saffiano Leather Glitter Bifold Slim Wallet With Clasp Thin Compact Simple With Original Charm Womens Stylish Adult Cute lavender

JILL STUART JSLW3AS1 Folding Wallet Gloria Cowhide Saffiano Leather Glitter Bifold Slim Wallet With Clasp Thin Compact Simple With Original Charm Womens Stylish Adult Cute lavender

ＪＩＬＬ　ＳＴＵＡＲＴ$113.144.5★

▲ 100%
VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)

VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)

VULKIT$34.934.6★

▲ 78%
Kate Spade New York Magnetic Card Holder - Compatible with MagSafe - Black

Kate Spade New York Magnetic Card Holder - Compatible with MagSafe - Black

kate spade new york$49.764.3★

▲ 72%
Fossil Womens Logan Leather RFID-Blocking Flap Clutch Wallet for Women Brown One Size

Fossil Womens Logan Leather RFID-Blocking Flap Clutch Wallet for Women Brown One Size

Fossil$83.564.6★

▲ 62%

What buyers say about wallet women

What buyers praise and complain about, mined from review topics.

What buyers love

Pockets/Compartments100%

“Slim pouch-style wallet”

Top return reasons

Size-Overall32%
Leather Quality18%
Adhesion/Stickiness14%
Defective Material/Parts14%
Zipper Quality9%
Advertised Vs Actual Product9%
Ease Of Use5%

Common questions

Is wallet women profitable to sell on Amazon Singapore?
The niche generates $0/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Skip it (46/100).
How competitive is the wallet women niche?
15 brands and 26 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 78% of demand.
What does it cost to enter the wallet women niche?
Listings span $14.94–$161.87; the average listing price is $51.41 (sweet spot $15–$100). The average incumbent carries 2,086 reviews — the moat a new listing must climb.