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Fitflop

Fail

The top 5 brands take 100% of clicks, so Fitflop is a Fail.

Flapen Score
47
47 / 100
Top 12% of 106 Fashion niches · +11 vs the category median of 36
Market size
$3K/yr48K searches / yr
90-day growth
+54.7%search demand this quarter
Competition
41%top-5 click share · 1 brands · 5 sellers

Flapen Score

Fitflop against its category

The dotted line is the Fashion average. Past it, Fitflop is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitflop market on Amazon at a glance

Shoppers on Amazon Singapore searched for Fitflop 48K times last year and spent an estimated $3K. One brand takes every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+54.7%
Conversion, latest week
0.1%
Market size, estimated
$3Ka year
Top search term
fitflop women25K searches a year

02 · Price

A sale here is worth $56.24.

Listings sell for $56.24 on average, from $26.15 to $103.33. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $56.24 that is $0 to $6K a year per listing.

Average price
$56.24inside the $15 to $100 sweet spot
Price range
$26.15–$103.33
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #83 within Fashion. It carries 5,736 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#83in Fashion
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
5,736per listing
Listings tracked
34

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Fitflop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

0%

  • Brand 1100%

Demand

Fitflop search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Fitflop

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Feet Fit”
<0.1%of orders come back, a rate Amazon rounds to zero
“not suitable for wide feet”
A buyer, on “Feet Fit”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Fitflop questions

Answered from the same tracked data.