- Flapen Score
- 47 / 100Top 12% of 106 Fashion niches · +11 vs the category median of 3647
- Market size
- $3K/yr48K searches / yr
- 90-day growth
- +54.7%search demand this quarter
- Competition
- 41%top-5 click share · 1 brands · 5 sellers
Flapen Score
Fitflop against its category
The dotted line is the Fashion average. Past it, Fitflop is stronger. Inside it, weaker.
Market
The Fitflop market on Amazon at a glance
Shoppers on Amazon Singapore searched for Fitflop 48K times last year and spent an estimated $3K. One brand takes every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +54.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $3Ka year
- Top search term
- fitflop women25K searches a year
02 · Price
A sale here is worth $56.24.
Listings sell for $56.24 on average, from $26.15 to $103.33. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $56.24 that is $0 to $6K a year per listing.
- Average price
- $56.24inside the $15 to $100 sweet spot
- Price range
- $26.15–$103.33
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #83 within Fashion. It carries 5,736 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 11.6%
- Average rank
- #83in Fashion
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,736per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Fitflop products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FitFlop Womens Lulu Toe Post Leather Flip Flop Sandals - Ergonomic Microwobbleboard Cushioning Slip-Resistant Sole - Black 7
- Price
- $57.99
- Rating
- 4.6/5
- Reviews
- 11,210
- Age
- 8y ago

Fitflop Womens Delicato Bow Leather Slingbacks Ballet Flats camel 43 EU
- Price
- $77.48
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

Lulu Glitter Toe-Thongs
- Price
- $47.26
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 6y ago

FitFlop Womens Lulu Glitter Sandals Midnight Navy 5
- Price
- $58.64
- Rating
- 4.6/5
- Reviews
- 11,210
- Age
- 6y ago

FITFLOP Womens iQushion Ergonomic Flip Flop Shoes Nude US 7
- Price
- $28.36
- Rating
- 4.4/5
- Reviews
- 16,434
- Age
- 9y ago
Trending
estimated 90-day click momentum
FitFlop Womens IQUSHION Ergonomic FLIP-Flops Midnight Navy 8
- Price
- $35.54
- Rating
- 4.4/5
- Reviews
- 16,434
- Age
- 2y ago

Fitflop Womens Delicato Bow Leather Slingbacks Ballet Flats camel 43 EU
- Price
- $77.48
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

FITFLOP Womens iQushion Ergonomic Flip Flop Shoes Nude US 7
- Price
- $28.36
- Rating
- 4.4/5
- Reviews
- 16,434
- Age
- 9y ago

FitFlop Womens IQUSHION Ergonomic FLIP-Flops 0 Silver 8
- Price
- $36.93
- Rating
- 4.4/5
- Reviews
- 16,434
- Age
- 9y ago

FitFlop Womens Flip-Flop Midnight Navy 6 M (B)
- Price
- $54.43
- Rating
- 4.6/5
- Reviews
- 11,210
- Age
- 6y ago
Newest
by launch date
Fitflop Womens Delicato Bow Leather Slingbacks Ballet Flats camel 43 EU
- Price
- $77.48
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

Fitflop Womens Delicato Bow Leather Slingbacks Ballet Flats black 37 EU Schmal
- Price
- $79.31
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

Fitflop Mens Rally Mens Leather Penny Loafers Slippers Chocolate Brown 47 EU
- Price
- $103.33
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 11mo ago

Fitflop Iqushion Womens Glitter Bow Flip Flops black 7 US
- Price
- $57.80
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 12mo ago

Fitflop Womens Fino Crystal-Chain Leather Toe-Post Sandals Beige classic beige 8.5 US
- Price
- $103.25
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 85%
Open market
0%
- FitFlop100%
Demand
Fitflop search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Fitflop
We read the reviews and the return reasons for every product selling here.
“not suitable for wide feet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fitflop questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









