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Boss

Fail

The top 5 brands take 100% of clicks, so Boss is a Fail.

Flapen Score
46
46 / 100
Top 13% of 106 Fashion niches · +10 vs the category median of 36
Market size
$4K/yr51K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
34%top-5 click share · 3 brands · 6 sellers

Flapen Score

Boss against its category

The dotted line is the Fashion average. Past it, Boss is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boss market on Amazon at a glance

Shoppers on Amazon Singapore searched for Boss 51K times last year and spent an estimated $4K. All 3 brands take every click. Demand peaks in Jan–Feb–Jul–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
0.1%
Market size, estimated
$4Ka year
Peak month
November2.8× the quietest month
Top search term
boss19K searches a year

02 · Price

A sale here is worth $52.25.

Listings sell for $52.25 on average, from $0.98 to $140.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $52.25 that is $0 to $5K a year per listing.

Average price
$52.25inside the $15 to $100 sweet spot
Price range
$0.98–$140.28
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #132 within Fashion. It carries 1,008 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
98%
Out of stock, average day
27.1%
Average rank
#132in Fashion
Average rating
4.37 starsAmazon Singapore average 4.47 stars
Average reviews
1,008per listing
Listings tracked
49

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Boss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$112$224$336$448101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 73%

Open market

0%

  • BOSS91%
  • Hugo Boss8%
  • Suntory1%
  • Open — no brand owns it (0%)

Demand

Boss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Boss search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boss19K/yr
  • boss men10K/yr
  • hugo boss11K/yr
  • hugo boss men11K/yr

Reviews and returns

What reviews say buyers love and hate about Boss

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor quality”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Boss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data