- Flapen Score
- 46 / 100Top 13% of 106 Fashion niches · +10 vs the category median of 3646
- Market size
- $4K/yr51K searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 34%top-5 click share · 3 brands · 6 sellers
Flapen Score
Boss against its category
The dotted line is the Fashion average. Past it, Boss is stronger. Inside it, weaker.
Market
The Boss market on Amazon at a glance
Shoppers on Amazon Singapore searched for Boss 51K times last year and spent an estimated $4K. All 3 brands take every click. Demand peaks in Jan–Feb–Jul–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $4Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- boss19K searches a year
02 · Price
A sale here is worth $52.25.
Listings sell for $52.25 on average, from $0.98 to $140.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $52.25 that is $0 to $5K a year per listing.
- Average price
- $52.25inside the $15 to $100 sweet spot
- Price range
- $0.98–$140.28
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #132 within Fashion. It carries 1,008 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 98%
- Out of stock, average day
- 27.1%
- Average rank
- #132in Fashion
- Average rating
- 4.37 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 49
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Boss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BOSS Mens Mix & Match Jacket with Logo Black 1 Large
- Price
- $60.79
- Rating
- 4.1/5
- Reviews
- 311
- Age
- 2y ago

HUGO BOSS BOSS Mens Brief 3p Us Co 10145963 01 - multi - Medium
- Price
- $33.41
- Rating
- 4.4/5
- Reviews
- 3,609
- Age
- 9y ago

BOSS Mens Passenger Slim Fit Stretch Cotton Polo Shirt with Logo Patch Dark Blue404 Medium
- Price
- $49.30
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 2y ago

BOSS Mens 3-Pack Crew Neck Cotton Jersey T-Shirts Bright White Blue Navy Soil Black Medium
- Price
- $44.32
- Rating
- 4.3/5
- Reviews
- 1,808
- Age
- 3y ago

BOSS Mens Passenger Polo Shirt Open Green Medium
- Price
- $69.69
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 11mo ago
Trending
estimated 90-day click momentum
BOSS Mens Regular Fit Stretch Cotton T-Shirt with Contrast Logo black2 X-Large
- Price
- $59.82
- Rating
- 4.6/5
- Reviews
- 414
- Age
- 2y ago

BOSS Mens Passenger Polo Shirt 767open yellow X-Large
- Price
- $77.66
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 1y ago

BOSS Mens Passenger Polo Shirt Open Green Medium
- Price
- $69.69
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 11mo ago

BOSS Mens 3-Pack Classic Logo Cotton T-Shirt Charcoal/White/Navy Medium
- Price
- $44.35
- Rating
- 4.3/5
- Reviews
- 1,808
- Age
- 1y ago

BOSS Mens Erman-L Sz35 Italian Leather Belt with Brushed Silver Metal Buckle Black1 95
- Price
- $63.38
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago
Newest
by launch date
BOSS Mens Long T-Shirt Medium purple Medium
- Price
- $66.22
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 10mo ago

BOSS Mens Lounge Long-Sleeved Shirt charcoal 4X-Large
- Price
- $63.61
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 10mo ago

BOSS Mens Passenger Polo Shirt Open Green Medium
- Price
- $69.69
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 11mo ago

BOSS Mens Passenger Polo Shirt Open Green Large
- Price
- $77.83
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 11mo ago

BOSS Mens Passenger 10256683 01 Polo Shirt gray Small
- Price
- $92.66
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
3 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 73%
Open market
0%
- BOSS91%
- Hugo Boss8%
- Suntory1%
- Open — no brand owns it (0%)
Demand
Boss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jul, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Boss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boss19K/yr
- boss men10K/yr
- hugo boss11K/yr
- hugo boss men11K/yr
Reviews and returns
What reviews say buyers love and hate about Boss
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









