- Flapen Score
- 32 / 100Ranks 62 of 106 Fashion niches · −4 vs the category median of 3632
- Market size
- $15K/yr203K searches / yr
- 90-day growth
- +30.8%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 15 sellers
Flapen Score
Watch against its category
The dotted line is the Fashion average. Past it, Watch is stronger. Inside it, weaker.
Market
The Watch market on Amazon at a glance
Shoppers on Amazon Singapore searched for Watch 203K times last year and spent an estimated $15K. The top 5 brands take 89% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- +30.8%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $15Ka year
- Top search term
- watch51K searches a year
02 · Price
A sale here is worth $73.92.
Listings sell for $73.92 on average, from $28.09 to $168.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $73.92 that is $0 to $7K a year per listing.
- Average price
- $73.92inside the $15 to $100 sweet spot
- Price range
- $28.09–$168.45
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
8% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #152 within Fashion. It carries 8,809 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 84%
- Out of stock, average day
- 11.7%
- Average rank
- #152in Fashion
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,809per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Watch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Casio Classic Digital Watch with Stainless Steel Band Rose Gold
- Price
- $71.93
- Rating
- 4.5/5
- Reviews
- 7,947
- Age
- 13y ago

Casio Illuminator AE1500WH Series | 10 Year Battery | LED Backlight | 5 Alarms 1/100 Second Stopwatch | Mens Digital Watch blue Standard
- Price
- $29.70
- Rating
- 4.7/5
- Reviews
- 1,565
- Age
- 3y ago

Fossil Womens Scarlette Three-Hand Date Two-Tone Stainless Steel Watch Gold/Silver/Green 32MM
- Price
- $168.45
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

Invicta Mens Pro Diver 43mm Stainless Steel Quartz Watch Silver (Model: 30018)
- Price
- $120.11
- Rating
- 4.6/5
- Reviews
- 7,257
- Age
- 7y ago

Kate Spade New York Womens Metro Three-Hand Puppy Black Leather Band Watch (Model: KSW9069)
- Price
- $100.57
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 2y ago
Trending
estimated 90-day click momentum
Seiko SOLER STANDARD (Black) SVAJ001
- Price
- $63.02
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 12y ago

Timex Womens Easy Reader Watch Two-Tone/Gold-Tone/White/25mm 25mm Easy Reader Watch
- Price
- $49.94
- Rating
- 4.4/5
- Reviews
- 758
- Age
- 2y ago

Fossil Womens Carlie Mini Stainless Steel and Leather Quartz Watch
- Price
- $151.64
- Rating
- 4.6/5
- Reviews
- 1,345
- Age
- 6y ago

Casio Classic Digital Watch with Stainless Steel Band Rose Gold
- Price
- $71.93
- Rating
- 4.5/5
- Reviews
- 7,947
- Age
- 13y ago

Fossil Womens Scarlette Three-Hand Date Two-Tone Stainless Steel Watch Gold/Silver/Green 32MM
- Price
- $168.45
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
VAVC Small Gold Watches for Women Analog Womens Watch with Stainless Steel Expansion Band Oval Case Roman Dial Water Resistant5.91in-6.7in Gold 5.91in-6.7in
- Price
- $42.66
- Rating
- 4.4/5
- Reviews
- 504
- Age
- 1y ago

Casio DQD-851J-8JF Alarm Clock Wave Sceptor Radio Clock Temperature Display Humidity Date Week Electronic Sound Snooze Light Silver
- Price
- $32.03
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 1y ago

Fossil Womens Scarlette Three-Hand Date Two-Tone Stainless Steel Watch Gold/Silver/Green 32MM
- Price
- $168.45
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

Xiaomi Redmi Watch 5 Active Matte Silver
- Price
- $38.07
- Rating
- 4.5/5
- Reviews
- 14,311
- Age
- 1y ago

Casio MDV106 Series | Unisex Analog Watch | 200M WR | Stainless Steel Case | Resin Band | 2 Hand Analog (HR Min SEC) | Date Display | Screw Down Crown/Screw Down Caseback | 3 Year Battery Silver
- Price
- $99.99
- Rating
- 4.7/5
- Reviews
- 590
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 96%
Open market
7%
- Casio45%
- Invicta18%
- Fossil15%
- kate spade new york8%
- Seiko4%
- VAVC4%
- Open — no brand owns it (4 brands, 7%)
Demand
Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top Watch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watch51K/yr
- casio39K/yr
- casio watch28K/yr
- watches for men26K/yr
- watches for women13K/yr
- automatic watch11K/yr
- women watch10K/yr
- men watch9K/yr
- watches8K/yr
- mens watch8K/yr
Reviews and returns
What reviews say buyers love and hate about Watch
We read the reviews and the return reasons for every product selling here.
“Iconic piece, beautiful and versatile”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









