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Tory Burch

a concentrated shelf (top 5 take 100% of clicks) — Tory Burch doesn't clear our bar today.

Flapen Score

14
Skip it

Ranks 105 of 106 Fashion niches · −22 vs the category median of 36

Market size 3Growth 18Conversion 3Competition 0Returns 0Price range 31Avg price 59Brand share 0Review moat 84Quality gap 25
This niche Category average · 106 niches

Is Tory Burch profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Tory Burch is a $11K/yr Amazon Singapore market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 14/100.

Tory Burch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.7% over the last 90 days and 0.2% of searches end in a purchase.

$11K

revenue / yr

Units sold / yr100
Search volume / yr-14.7%34K
Conversion rate0.2%
Avg price$148.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 4
Top-5 product click share100%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews320

Top Tory Burch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Fossil30%
  • KARL LAGERFELD30%
  • Tory Burch22%
  • Vera Bradley19%
  • Open — no brand owns it (0%)

Tory Burch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR0.2%Products5Brands4Top 5 Brands100%OOS Rate60.8%Rating4.6★Reviews320Avg BSR#443
700500Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jul '26

Top Tory Burch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tory burch bag9K/yr
  • tory burch17K/yr
  • tory burch bag for women8K/yr

Tory Burch return rate & reasons

Why buyers send it back, as a share of all return requests.

40.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leather Quality
50%
2Shape/Style
50%

Common Tory Burch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tory Burch 14/100 on Amazon Singapore — Skip it. The niche generates $11K/yr across 5 tracked products. Search demand moved -14.7% over the last 90 days.
Tory Burch sells for $148.15 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $42.86–$228.50. The average incumbent carries 320 reviews — the moat a new listing must climb.

Best Flapen score

The highest-scoring niches we track right now, across every category.