sumikko gurashi
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.74avg listing price — sweet spot $15–$100
Review moat
Great253.71avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.09–$45.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 30K searches
According to Flapen's Amazon Singapore niche tracking, sumikko gurashi is a $2K/yr Amazon Singapore market (30K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sumikko gurashi market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $3K–$7K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 15.0%
- Avg brand age
- 49 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
5
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
3%
- TITLE ROLE65%
- アガツマ10%
- KAWADA7%
- San-X6%
- エンスカイ(ENSKY)5%
- SEGA TOYS4%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 43 weeks — -16.4% search growth over the last 90 days.Top sumikko gurashi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Title Roll 20739035 Sumikko Gurashi Backpack Friendly For Kids A4 Storage School Excursions Pink One Size
TITLE ROLE$32.494.5★591 rev
Agatsuma Sumikko Gurashi Sparkling Snow Globe Sumikko and Mikko
アガツマ$34.344.4★232 rev
Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034
KAWADA$25.644.2★250 rev
San-X Sumikko Gurashi Uni-Ball One P Shrimp Tail PR14104 Pen Size: H4.6 x 0.5 inches (116 x 13 mm)
San-X$11.944.8★21 rev
Uno Sumikko Gurashi
エンスカイ(ENSKY)$11.095.0★2 rev
Newest
by launch dateSan-X Sumikko Gurashi Uni-Ball One P Shrimp Tail PR14104 Pen Size: H4.6 x 0.5 inches (116 x 13 mm)
San-X$11.9421 rev
Agatsuma Sumikko Gurashi Sparkling Snow Globe Sumikko and Mikko
アガツマ$34.34232 rev
Uno Sumikko Gurashi
エンスカイ(ENSKY)$11.092 rev
Beverly Paw Charm Sumikko Gurashi (Creates a Squishy Charm!)
Beverly$45.30126 rev
Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034
KAWADA$25.64250 rev
Trending
90-day click momentumTitle Roll 20739035 Sumikko Gurashi Backpack Friendly For Kids A4 Storage School Excursions Pink One Size
TITLE ROLE$32.494.5★
Uno Sumikko Gurashi
エンスカイ(ENSKY)$11.095.0★
San-X Sumikko Gurashi Uni-Ball One P Shrimp Tail PR14104 Pen Size: H4.6 x 0.5 inches (116 x 13 mm)
San-X$11.944.8★
Agatsuma Sumikko Gurashi Sparkling Snow Globe Sumikko and Mikko
アガツマ$34.344.4★
Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034
KAWADA$25.644.2★
What buyers say about sumikko gurashi
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is sumikko gurashi profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the sumikko gurashi niche?
- 7 brands and 5 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
- What does it cost to enter the sumikko gurashi niche?
- Listings span $11.09–$45.30; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.