- Flapen Score
- 27 / 100Ranks 88 of 106 Fashion niches · −9 vs the category median of 3627
- Market size
- $0/yr69K searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 86%top-5 click share · 2 brands · 8 sellers
Flapen Score
Seiko against its category
The dotted line is the Fashion average. Past it, Seiko is stronger. Inside it, weaker.
Market
The Seiko market on Amazon at a glance
Shoppers on Amazon Singapore searched for Seiko 69K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- seiko36K searches a year
02 · Price
A sale here is worth $167.71.
Listings sell for $167.71 on average, from $63.02 to $491.66. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $167.71 that is $0 to $17K a year per listing.
- Average price
- $167.71above the $15 to $100 sweet spot
- Price range
- $63.02–$491.66
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 3.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #383 within Fashion. It carries 478 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 30%
- Out of stock, average day
- 5.5%
- Average rank
- #383in Fashion
- Average rating
- 4.27 starsAmazon Singapore average 4.47 stars
- Average reviews
- 478per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Seiko products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seiko SOLER STANDARD (Black) SVAJ001
- Price
- $63.02
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 12y ago

Daiichi Seiko 01025 Super Lark Long Rod Holder Black
- Price
- $152.75
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 4y ago

Seiko SVAJ003 SOLER STANDARD (Yellow)
- Price
- $94.50
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 12y ago

Seiko Mens Watches Seiko 5 SNKE03-4
- Price
- $105.19
- Rating
- 4.0/5
- Reviews
- 1,836
- Age
- 13y ago

SEIKO Spirit SBTR017 Chronograph Quartz Watch
- Price
- $183.75
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 4y ago
Trending
estimated 90-day click momentum
Daiichi Seiko 01025 Super Lark Long Rod Holder Black
- Price
- $152.75
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 4y ago

Seiko SVAJ003 SOLER STANDARD (Yellow)
- Price
- $94.50
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 12y ago

Seiko SOLER STANDARD (Black) SVAJ001
- Price
- $63.02
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 12y ago

SEIKO 5 Sports SKX GMT Mens Sprite Bezel Green Dial Automatic Watch SSK035
- Price
- $491.66
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 1y ago

SEIKO Spirit SBTR017 Chronograph Quartz Watch
- Price
- $183.75
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 4y ago
Newest
by launch date
SEIKO 5 Sports SKX GMT Mens Sprite Bezel Green Dial Automatic Watch SSK035
- Price
- $491.66
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 1y ago

Seiko Selection Mens Quartz Chronograph Dial: Black Band: Black (Leather) 1個 Chronograph
- Price
- $187.76
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 2y ago

Seiko SND379R Mens Wristwatch Re-imported Overseas Model blue watch
- Price
- $112.30
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 3y ago

Daiichi Seiko 01025 Super Lark Long Rod Holder Black
- Price
- $152.75
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 4y ago

Seiko SND411P Mens Wristwatch Silver Dial Color - Green 1個 watch chronograph
- Price
- $104.74
- Rating
- 4.2/5
- Reviews
- 1,352
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Seiko80%
- Daiichiseiko20%
Demand
Seiko search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Seiko search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- seiko36K/yr
- seiko watch12K/yr
- seiko 511K/yr
- seiko watches for men10K/yr
Reviews and returns
What reviews say buyers love and hate about Seiko
We read the reviews and the return reasons for every product selling here.
“Chronograph features worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seiko questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









