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North Face

Fail

The top 5 brands take 100% of clicks, so North Face is a Fail.

Flapen Score
37
37 / 100
Top 43% of 106 Fashion niches · +1 vs the category median of 36
Market size
$10K/yr200K searches / yr
90-day growth
+49.6%search demand this quarter
Competition
42%top-5 click share · 1 brands · 15 sellers

Flapen Score

North Face against its category

The dotted line is the Fashion average. Past it, North Face is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face market on Amazon at a glance

Shoppers on Amazon Singapore searched for North Face 200K times last year and spent an estimated $10K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+49.6%
Conversion, latest week
0.1%
Market size, estimated
$10Ka year
Top search term
the north face55K searches a year

02 · Price

A sale here is worth $95.10.

Listings sell for $95.10 on average, from $27.24 to $196.60. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $95.10 that is $0 to $10K a year per listing.

Average price
$95.10inside the $15 to $100 sweet spot
Price range
$27.24–$196.60
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
7.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #105 within Fashion. It carries 1,464 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
92%
Out of stock, average day
13.1%
Average rank
#105in Fashion
Average rating
4.43 starsAmazon Singapore average 4.47 stars
Average reviews
1,464per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top North Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

0%

  • Brand 1100%

Demand

North Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top North Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the north face55K/yr
  • north face50K/yr
  • north face backpack37K/yr
  • north face jacket19K/yr
  • the north face backpack14K/yr
  • north face bag12K/yr
  • northface backpack9K/yr
  • northface4K/yr

Reviews and returns

What reviews say buyers love and hate about North Face

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Too small for Macbook Air M5 15 Size is too small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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FAQ

Common North Face questions

Answered from the same tracked data.