north face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$95.10avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,464.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.24–$196.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$10K$10K/yr · 200K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, north face is a $10K/yr Amazon Singapore market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
north face market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $10K–$24K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 0%
- Out of stock
- 13.1%
- Avg brand age
- 68 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
0%
- THE NORTH FACE100%
Demand
Weekly Amazon search volume, last 47 weeks — +49.6% search growth over the last 90 days.Top north face search terms
- the north face55K/yr
- north face50K/yr
- north face backpack37K/yr
- north face jacket19K/yr
- the north face backpack14K/yr
- north face bag12K/yr
- northface backpack9K/yr
- northface4K/yr
Top north face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder
THE NORTH FACE$27.244.0★8 rev
THE NORTH FACE Borealis Tnf Black/Tnf Black-npf One Size Borealis
THE NORTH FACE$172.604.7★8,006 rev
The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac graphite grey One Size
THE NORTH FACE$31.484.1★168 rev
THE NORTH FACE Geoface 15-Inch (38 cm) PC Case Black One Size Black K
THE NORTH FACE$50.734.4★58 rev
The North Face Pyrenees Shoulder Bag L Black One Size
THE NORTH FACE$69.994.3★196 rev
Newest
by launch date
The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac Tingley One Size
THE NORTH FACE$30.20168 rev
THE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder
THE NORTH FACE$27.248 rev
The North Face Pyrenees Shoulder Bag L Black One Size
THE NORTH FACE$69.99196 rev
The North Face NM82462 Rucksack Daypack Rucksack Business School Large Capacity 15 Inches (30 L) 15 Inch PC Unisex Black One Size
THE NORTH FACE$97.10117 rev
The North Face Pivoter NM82461 Unisex Backpack Black One Size
THE NORTH FACE$104.28111 rev
Trending
90-day click momentumTHE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder
THE NORTH FACE$27.244.0★
THE NORTH FACE Womens Jester Everyday Laptop Backpack Pink Moss One Size Womens Jester Backpack
THE NORTH FACE$150.264.7★
THE NORTH FACE Womens Borealis Commuter Laptop Backpack Gardenia White/Tnf Black-npf One Size Borealis Commuter Laptop Backpack | Everyday Travel Bag With 16 Laptop Sleeve Women-specific Fit
THE NORTH FACE$180.444.7★
The North Face NT32407 Mens Short Sleeve Cut and Sew T-Shirt Short Sleeve Historical Logo Tee Black Medium
THE NORTH FACE$34.154.5★
THE NORTH FACE Geoface 15-Inch (38 cm) PC Case Black One Size Black K
THE NORTH FACE$50.734.4★
What buyers say about north face
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good backpack for daily use and travel”
What buyers complain about
“Too small for Macbook Air M5 15 Size is too small”
Top return reasons
Common questions
- Is north face profitable to sell on Amazon Singapore?
- The niche generates $10K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the north face niche?
- 1 brands and 15 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in north face?
- Top complaints mined from reviews: Size-Overall. The return rate is 7.4% — above our launch gate.
- What does it cost to enter the north face niche?
- Listings span $27.24–$196.60; the average listing price is $95.10 (sweet spot $15–$100). The average incumbent carries 1,464 reviews — the moat a new listing must climb.