How competitive is the North Face niche on Amazon Singapore?

1 brands and 15 sellers compete in North Face on Amazon Singapore. The top 5 North Face products take 42% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the North Face niche?

North Face sells for $95.10 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $27.24–$196.60. The average incumbent carries 1,464 reviews — the moat a new listing must climb.

North Face

brand-locked demand (top 5 brands take 100% of clicks) — North Face doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Top 43% of 106 Fashion niches · +1 vs the category median of 36

This niche Category average · 106 niches

Is North Face profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, North Face is a $10K/yr Amazon Singapore market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

North Face: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +49.6% over the last 90 days and 0.1% of searches end in a purchase.

$10K

revenue / yr

Units sold / yr250

Search volume / yr+49.6%200K

Conversion rate0.1%

Avg price$95.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 15

Top-5 product click share42%

Open market0%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Top North Face products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

THE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder

Price: $27.24
Rating: 4.0/5
Reviews: 8
Age: 1y ago

THE NORTH FACE Borealis Tnf Black/Tnf Black-npf One Size Borealis

Price: $172.60
Rating: 4.7/5
Reviews: 8,006
Age: 2y ago

The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac graphite grey One Size

Price: $31.48
Rating: 4.1/5
Reviews: 168
Age: 2y ago

THE NORTH FACE Geoface 15-Inch (38 cm) PC Case Black One Size Black K

Price: $50.73
Rating: 4.4/5
Reviews: 58
Age: 2y ago

The North Face Pyrenees Shoulder Bag L Black One Size

Price: $69.99
Rating: 4.3/5
Reviews: 196
Age: 1y ago

Newest

by launch date

The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac Tingley One Size

Price: $30.20
Rating: 4.1/5
Reviews: 168
Age: 11mo ago

THE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder

Price: $27.24
Rating: 4.0/5
Reviews: 8
Age: 1y ago

The North Face Pyrenees Shoulder Bag L Black One Size

Price: $69.99
Rating: 4.3/5
Reviews: 196
Age: 1y ago

The North Face NM82462 Rucksack Daypack Rucksack Business School Large Capacity 15 Inches (30 L) 15 Inch PC Unisex Black One Size

Price: $97.10
Rating: 4.2/5
Reviews: 117
Age: 1y ago

The North Face Pivoter NM82461 Unisex Backpack Black One Size

Price: $104.28
Rating: 4.5/5
Reviews: 111
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

THE NORTH FACE100%

North Face demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume200KCVR0.1%Products36Brands1Top 5 Brands100%OOS Rate13.1%Rating4.4★Reviews1,464Avg BSR#105

Top North Face search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

the north face55K/yr +51.5%0.0% conv.
north face50K/yr +58.8%0.0% conv.
north face backpack37K/yr +40.4%0.1% conv.
north face jacket19K/yr +66.6%0.0% conv.
the north face backpack14K/yr +16.8%0.1% conv.
north face bag12K/yr +60.5%0.0% conv.
northface backpack9K/yr +34.6%0.1% conv.
northface4K/yr +103.6%0.1% conv.

What reviews say buyers love and hate about North Face

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall67%

“Good Quality”

Portability33%

“Good backpack for daily use and travel”

What buyers complain about

100% of reviews

Size-Overall100%

“Too small for Macbook Air M5 15 Size is too small”

North Face return rate & reasons

Why buyers send it back, as a share of all return requests.

7.4%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Storage Capacity

3Waist Fit

4Shape/Style

5Color

Common North Face questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores North Face 37/100 on Amazon Singapore — Skip it. The niche generates $10K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +49.6% over the last 90 days.

North Face buyers on Amazon Singapore complain most about Size-Overall, the themes mined from the niche's reviews. Its return rate is 7.4% — above our launch gate.