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My Melody

Fail

Shoppers spend an estimated $1K a year here, so My Melody is a Fail.

Flapen Score
27
27 / 100
Ranks 88 of 106 Fashion niches · −9 vs the category median of 36
Market size
$1K/yr25K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
72%top-5 click share · 2 brands · 9 sellers

Flapen Score

My Melody against its category

The dotted line is the Fashion average. Past it, My Melody is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Melody market on Amazon at a glance

Shoppers on Amazon Singapore searched for My Melody 25K times last year and spent an estimated $1K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
0.3%
Market size, estimated
$1Ka year
Top search term
my melody19K searches a year

02 · Price

A sale here is worth $16.05.

Listings sell for $16.05 on average, from $9.15 to $35.47. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $16.05 that is $0 to $2K a year per listing.

Average price
$16.05inside the $15 to $100 sweet spot
Price range
$9.15–$35.47
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #29 within Fashion. It carries 774 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#29in Fashion
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
774per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top My Melody products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%

Demand

My Melody search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top My Melody search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my melody19K/yr
  • melody3K/yr
  • sanrio my melody2K/yr
  • my melody bag1K/yr

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common My Melody questions

Answered from the same tracked data.