my melody
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Price range
Great$9.15–$35.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good773.63avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, my melody is a $1K/yr Amazon Singapore market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
my melody market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$4K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 14.7%
- Avg brand age
- 26 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Sanrio89%
- SKATER11%
Demand
Weekly Amazon search volume, last 45 weeks — +3.5% search growth over the last 90 days.Top my melody search terms
- my melody19K/yr
- melody3K/yr
- sanrio my melody2K/yr
- my melody bag1K/yr
Top my melody products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sanrio 898678 My Melody Stamp Set
Sanrio$9.154.2★907 rev
Sanrio 126004 Sanrio Wallet My Melody My Melody 3.5 x 4.1 x 1.0 inches (9 x 10.5 x 2.5 cm) Kids Wallet Character
Sanrio$18.344.7★211 rev
Sanrio 962546 My Melody Face Mirror & Comb Set
Sanrio$10.884.7★1,011 rev
Sanrio 534595 My Melody Double Zipper Pen Case
Sanrio$17.964.6★77 rev
Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls
SKATER$15.124.2★74 rev
Newest
by launch dateSanrio 534595 My Melody Double Zipper Pen Case
Sanrio$17.9677 rev
Sanrio 067474 My Melody Plush (Kimono)
Sanrio$35.4742 rev
Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls
SKATER$15.1274 rev
Sanrio 126004 Sanrio Wallet My Melody My Melody 3.5 x 4.1 x 1.0 inches (9 x 10.5 x 2.5 cm) Kids Wallet Character
Sanrio$18.34211 rev
Sanrio 898678 My Melody Stamp Set
Sanrio$9.15907 rev
Trending
90-day click momentum
Sanrio 713066 My Melody Vinyl Wallet
Sanrio$11.664.6★
Sanrio 962546 My Melody Face Mirror & Comb Set
Sanrio$10.884.7★
Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls
SKATER$15.124.2★
Sanrio 534595 My Melody Double Zipper Pen Case
Sanrio$17.964.6★
Sanrio 898678 My Melody Stamp Set
Sanrio$9.154.2★
Common questions
- Is my melody profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 8 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (27/100).
- How competitive is the my melody niche?
- 2 brands and 9 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the my melody niche?
- Listings span $9.15–$35.47; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.