My Melody
FailShoppers spend an estimated $1K a year here, so My Melody is a Fail.
- Flapen Score
- 27 / 100Ranks 88 of 106 Fashion niches · −9 vs the category median of 3627
- Market size
- $1K/yr25K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 72%top-5 click share · 2 brands · 9 sellers
Flapen Score
My Melody against its category
The dotted line is the Fashion average. Past it, My Melody is stronger. Inside it, weaker.
Market
The My Melody market on Amazon at a glance
Shoppers on Amazon Singapore searched for My Melody 25K times last year and spent an estimated $1K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $1Ka year
- Top search term
- my melody19K searches a year
02 · Price
A sale here is worth $16.05.
Listings sell for $16.05 on average, from $9.15 to $35.47. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $16.05 that is $0 to $2K a year per listing.
- Average price
- $16.05inside the $15 to $100 sweet spot
- Price range
- $9.15–$35.47
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #29 within Fashion. It carries 774 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 14.7%
- Average rank
- #29in Fashion
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 774per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top My Melody products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 211%
Demand
My Melody search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top My Melody search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- my melody19K/yr
- melody3K/yr
- sanrio my melody2K/yr
- my melody bag1K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Melody questions
Answered from the same tracked data.









