My Melody
FailShoppers spend an estimated $1K a year here, so My Melody is a Fail.
- Flapen Score
- 27 / 100Ranks 88 of 106 Fashion niches · −9 vs the category median of 3627
- Market size
- $1K/yr25K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 72%top-5 click share · 2 brands · 9 sellers
Flapen Score
My Melody against its category
The dotted line is the Fashion average. Past it, My Melody is stronger. Inside it, weaker.
Market
The My Melody market on Amazon at a glance
Shoppers on Amazon Singapore searched for My Melody 25K times last year and spent an estimated $1K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $1Ka year
- Top search term
- my melody19K searches a year
02 · Price
A sale here is worth $16.05.
Listings sell for $16.05 on average, from $9.15 to $35.47. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $16.05 that is $0 to $2K a year per listing.
- Average price
- $16.05inside the $15 to $100 sweet spot
- Price range
- $9.15–$35.47
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #29 within Fashion. It carries 774 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 14.7%
- Average rank
- #29in Fashion
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 774per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top My Melody products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sanrio 898678 My Melody Stamp Set
- Price
- $9.15
- Rating
- 4.2/5
- Reviews
- 907
- Age
- 3y ago

Sanrio 126004 Sanrio Wallet My Melody My Melody 3.5 x 4.1 x 1.0 inches (9 x 10.5 x 2.5 cm) Kids Wallet Character
- Price
- $18.34
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 2y ago

Sanrio 962546 My Melody Face Mirror & Comb Set
- Price
- $10.88
- Rating
- 4.7/5
- Reviews
- 1,011
- Age
- 3y ago

Sanrio 534595 My Melody Double Zipper Pen Case
- Price
- $17.96
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls
- Price
- $15.12
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago
Trending
estimated 90-day click momentum
Sanrio 713066 My Melody Vinyl Wallet
- Price
- $11.66
- Rating
- 4.6/5
- Reviews
- 1,766
- Age
- 3y ago

Sanrio 962546 My Melody Face Mirror & Comb Set
- Price
- $10.88
- Rating
- 4.7/5
- Reviews
- 1,011
- Age
- 3y ago

Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls
- Price
- $15.12
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago

Sanrio 534595 My Melody Double Zipper Pen Case
- Price
- $17.96
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

Sanrio 898678 My Melody Stamp Set
- Price
- $9.15
- Rating
- 4.2/5
- Reviews
- 907
- Age
- 3y ago
Newest
by launch date
Sanrio 534595 My Melody Double Zipper Pen Case
- Price
- $17.96
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

Sanrio 067474 My Melody Plush (Kimono)
- Price
- $35.47
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls
- Price
- $15.12
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago

Sanrio 126004 Sanrio Wallet My Melody My Melody 3.5 x 4.1 x 1.0 inches (9 x 10.5 x 2.5 cm) Kids Wallet Character
- Price
- $18.34
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 2y ago

Sanrio 898678 My Melody Stamp Set
- Price
- $9.15
- Rating
- 4.2/5
- Reviews
- 907
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Sanrio89%
- SKATER11%
Demand
My Melody search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top My Melody search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- my melody19K/yr
- melody3K/yr
- sanrio my melody2K/yr
- my melody bag1K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Melody questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









