Is monchhichi profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 3 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (27/100).

How competitive is the monchhichi niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the monchhichi niche?

Listings span $17.11–$22.40; the average listing price is $19.54 (sweet spot $15–$100). The average incumbent carries 0 reviews — the moat a new listing must climb.

monchhichi

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible0.33

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$17.11–$22.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.54

avg listing price — sweet spot $15–$100

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 96K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Quality gap

Bad5.0★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, monchhichi is a $5K/yr Amazon Singapore market (96K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

monchhichi market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $15K–$20K; units × avg price
Conversion rate: 0.2%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 11.1%
Avg brand age: 42 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sekiguchi100%

Demand

Weekly Amazon search volume, last 47 weeks — -12.1% search growth over the last 90 days.

Open Trend

Top monchhichi products on Amazon

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sekiguchi Plush Monchhichi bee X-Small

Sekiguchi$22.400.0★0 rev

Sekiguchi 242467 Original Monchhichi Girl Cherry Blossom Keyring Approx. 10 cm Large Pink Plush Pendant for Backpacks Bags and Pencil Cases

Sekiguchi$17.115.0★1 rev

Sekiguchi 257294 Face Big Monchhichi SS Boy Keychain Monchch Boy With Face X-Small

Sekiguchi$19.100.0★0 rev

Newest

by launch date

Sekiguchi 242467 Original Monchhichi Girl Cherry Blossom Keyring Approx. 10 cm Large Pink Plush Pendant for Backpacks Bags and Pencil Cases

Sekiguchi$17.111 rev

1y ago

Sekiguchi 257294 Face Big Monchhichi SS Boy Keychain Monchch Boy With Face X-Small

Sekiguchi$19.100 rev

2y ago

Sekiguchi Plush Monchhichi bee X-Small

Sekiguchi$22.400 rev

2y ago

What buyers say about monchhichi

What buyers praise and complain about, mined from review topics.

Top return reasons

Adhesion/Stickiness100%

Common questions

Is monchhichi profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 3 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (27/100).
How competitive is the monchhichi niche?: 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the monchhichi niche?: Listings span $17.11–$22.40; the average listing price is $19.54 (sweet spot $15–$100). The average incumbent carries 0 reviews — the moat a new listing must climb.