Skip to content

Luggage

Fail

Buyers convert on only 0.1% of searches, so Luggage is a Fail.

Flapen Score
42
42 / 100
Top 25% of 106 Fashion niches · +6 vs the category median of 36
Market size
$10K/yr97K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
41%top-5 click share · 11 brands · 24 sellers

Flapen Score

Luggage against its category

The dotted line is the Fashion average. Past it, Luggage is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luggage market on Amazon at a glance

Shoppers on Amazon Singapore searched for Luggage 97K times last year and spent an estimated $10K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
0.1%
Market size, estimated
$10Ka year
Top search term
luggage43K searches a year

02 · Price

A sale here is worth $131.39.

Listings sell for $131.39 on average, from $40.57 to $392.00. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $131.39 that is $0 to $13K a year per listing.

Average price
$131.39above the $15 to $100 sweet spot
Price range
$40.57–$392.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #67 within Fashion. It carries 1,962 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
23%
Out of stock, average day
22.7%
Average rank
#67in Fashion
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
1,962per listing
Listings tracked
40

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

9%

  • Brand 148%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4× · 11 of 12 months tracked

Search terms

Top Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luggage43K/yr
  • samsonite luggage31K/yr
  • suitcase8K/yr
  • cabin luggage8K/yr
  • carry on luggage7K/yr

Reviews and returns

What reviews say buyers love and hate about Luggage

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Superb quality for the price point”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Luggage questions

Answered from the same tracked data.