Luggage
FailBuyers convert on only 0.1% of searches, so Luggage is a Fail.
- Flapen Score
- 42 / 100Top 25% of 106 Fashion niches · +6 vs the category median of 3642
- Market size
- $10K/yr97K searches / yr
- 90-day growth
- +27.5%search demand this quarter
- Competition
- 41%top-5 click share · 11 brands · 24 sellers
Flapen Score
Luggage against its category
The dotted line is the Fashion average. Past it, Luggage is stronger. Inside it, weaker.
Market
The Luggage market on Amazon at a glance
Shoppers on Amazon Singapore searched for Luggage 97K times last year and spent an estimated $10K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +27.5%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $10Ka year
- Top search term
- luggage43K searches a year
02 · Price
A sale here is worth $131.39.
Listings sell for $131.39 on average, from $40.57 to $392.00. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $131.39 that is $0 to $13K a year per listing.
- Average price
- $131.39above the $15 to $100 sweet spot
- Price range
- $40.57–$392.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #67 within Fashion. It carries 1,962 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 23%
- Out of stock, average day
- 22.7%
- Average rank
- #67in Fashion
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,962per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Luggage products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
20 inch Cabin Size Cavernous ABS Expandable Anti-theft Luggage with Recessed TSA Lock (Navy)
- Price
- $58.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

28 inch Contemporary Polycarbonate Aluminium Frame Luggage with 8 Spinner Wheels Safe Skies TSA Lock (Black)
- Price
- $118.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Samsonite SCure Spinner Suitcase black Spinner L (75 cm - 102 L) spinner
- Price
- $352.29
- Rating
- 4.6/5
- Reviews
- 13,858
- Age
- 2y ago

Water Polo Cotton Candy Polycarbonate Luggage With 8 Spinner Wheels 24 Inches Aqua
- Price
- $74.97
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Water Polo Cotton Candy Polycarbonate Luggage With 8 Spinner Wheels 20 Inches Aqua
- Price
- $66.10
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago
Trending
estimated 90-day click momentum
Delsey Helium Aero Carry-On Spinner Trolley Brick Red Carry-On 21 Inch Helium Aero Hardside Expandable Luggage With Spinner Wheels
- Price
- $160.30
- Rating
- 4.4/5
- Reviews
- 9,017
- Age
- 10y ago

TydeCkare 16 Carry on Luggage with 2 Laptop Compartments Lightweight Hardshell ABS+PC Suitcase with Dual Control TSA Lock with YKK Zipper 4 Spinner Silent Wheels for Business Travel Black
- Price
- $143.32
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 3y ago

Samsonite Andante 2 Wheeled Duffel Bag Navy/Black 22-Inch Andante 2 Wheeled Rolling Duffel Bag
- Price
- $191.04
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 1y ago

DELSEY PARIS Helium Aero Hardside Expandable Luggage with Spinner Wheels Blue Cobalt Checked-Medium 24 Inch Helium Aero Hardside Expandable Luggage With Spinner Wheels
- Price
- $242.79
- Rating
- 4.4/5
- Reviews
- 9,017
- Age
- 13y ago

SG Stock | Premium Luggage with Hard Shell Luggage/Expandable/TSA Lock Option Available (Silver 24)
- Price
- $62.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
Universal Traveller URBANlite Lush 20/24/28 | 8-Wheel Spinner | TSA Lock | Expandable | Hard Case Luggage (Black 20)
- Price
- $49.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Universal Traveller Terminal Prime 20/24/28 360 8-Wheel Spinner | TSA I Expandable | ABS + PC (Black 20)
- Price
- $89.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

24 inch Rangy Polycarbonate Aluminium Frame with Anti-theft zipper Front Opening Luggage TSA Lock (White)
- Price
- $100.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

26 inch Rangy Polycarbonate Aluminium Frame with Anti-theft zipper Front Opening Luggage TSA Lock (Black)
- Price
- $103.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

30 inch Tall Trunk Rangy Polycarbonate Aluminium Frame with Anti-theft zipper Front Opening Luggage TSA Lock (Champagne)
- Price
- $144.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
24
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 78%
Open market
9%
- Water Polo48%
- Samsonite17%
- UNIVERSAL TRAVELLER9%
- SE7EN VONDERS8%
- DELSEY PARIS5%
- Generic4%
- Open — no brand owns it (5 brands, 9%)
Demand
Luggage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4× · 11 of 12 months tracked
Search terms
Top Luggage search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- luggage43K/yr
- samsonite luggage31K/yr
- suitcase8K/yr
- cabin luggage8K/yr
- carry on luggage7K/yr
Reviews and returns
What reviews say buyers love and hate about Luggage
We read the reviews and the return reasons for every product selling here.
“Superb quality for the price point”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luggage questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









