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Longchamp

Fail

The top 5 brands take 100% of clicks, so Longchamp is a Fail.

Flapen Score
28
28 / 100
Ranks 80 of 106 Fashion niches · −8 vs the category median of 36
Market size
$19K/yr66K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
72%top-5 click share · 5 brands · 7 sellers

Flapen Score

Longchamp against its category

The dotted line is the Fashion average. Past it, Longchamp is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Longchamp market on Amazon at a glance

Shoppers on Amazon Singapore searched for Longchamp 66K times last year and spent an estimated $19K. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
0.2%
Market size, estimated
$19Ka year
Top search term
longchamp41K searches a year

02 · Price

A sale here is worth $171.51.

Listings sell for $171.51 on average, from $18.32 to $322.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $171.51 that is $0 to $17K a year per listing.

Average price
$171.51above the $15 to $100 sweet spot
Price range
$18.32–$322.88
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
14.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 62.1% of listings are out of stock. The average listing ranks #179 within Fashion. It carries 107 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
81%
Out of stock, average day
62.1%
Average rank
#179in Fashion
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
107per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Longchamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 226%
  • Brand 33%
  • Brand 42%
  • Brand 51%

Search terms

Top Longchamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • longchamp41K/yr
  • longchamp bag14K/yr
  • longchamp le pliage11K/yr

Reviews and returns

What reviews say buyers love and hate about Longchamp

We read the reviews and the return reasons for every product selling here.

14.3%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Longchamp questions

Answered from the same tracked data.