Longchamp
FailThe top 5 brands take 100% of clicks, so Longchamp is a Fail.
- Flapen Score
- 28 / 100Ranks 80 of 106 Fashion niches · −8 vs the category median of 3628
- Market size
- $19K/yr66K searches / yr
- 90-day growth
- +17.1%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 7 sellers
Flapen Score
Longchamp against its category
The dotted line is the Fashion average. Past it, Longchamp is stronger. Inside it, weaker.
Market
The Longchamp market on Amazon at a glance
Shoppers on Amazon Singapore searched for Longchamp 66K times last year and spent an estimated $19K. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +17.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $19Ka year
- Top search term
- longchamp41K searches a year
02 · Price
A sale here is worth $171.51.
Listings sell for $171.51 on average, from $18.32 to $322.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $171.51 that is $0 to $17K a year per listing.
- Average price
- $171.51above the $15 to $100 sweet spot
- Price range
- $18.32–$322.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 14.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 62.1% of listings are out of stock. The average listing ranks #179 within Fashion. It carries 107 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 81%
- Out of stock, average day
- 62.1%
- Average rank
- #179in Fashion
- Average rating
- 4.30 starsAmazon Singapore average 4.47 stars
- Average reviews
- 107per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Longchamp products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown
- Price
- $28.52
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago

Longchamp 1899 089 Tote Bag Preage Shopping Bag Nylon/Leather Compatible with B4 Size Can Store PC NOIR One Size
- Price
- $159.21
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 4y ago

Longchamp 1623089 Le Pliage Original Tote Bag noir One Size
- Price
- $140.10
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 4y ago

Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size
- Price
- $150.08
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Longchamp 2605 089 Tote Bag Preage Nylon/Leather Compatible with B5 Size Foldable Can Store PC NOIR One Size
- Price
- $154.93
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 4y ago
Trending
estimated 90-day click momentum
Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)
- Price
- $18.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Marc Jacobs Preppy Natasha Nylon Crossbody Bag Rock Grey
- Price
- $170.57
- Rating
- 4.7/5
- Reviews
- 332
- Age
- 2y ago

Coach Signature Tan
- Price
- $53.83
- Rating
- 4.1/5
- Reviews
- 238
- Age
- 2y ago

Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown
- Price
- $28.52
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago

Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size
- Price
- $150.08
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)
- Price
- $18.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Longchamp 10284089 Le Pliage Original M Backpack Womens Backpack NOIR One Size
- Price
- $202.66
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 1y ago

Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size
- Price
- $150.08
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Longchamp Womens Shoulder Bag 34205987 Le Pliage Extra XS Pouch NOIR One Size
- Price
- $322.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown
- Price
- $28.52
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Longchamp68%
- GoBene26%
- Generic3%
- COACH2%
- Marc Jacobs1%
Search terms
Top Longchamp search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- longchamp41K/yr
- longchamp bag14K/yr
- longchamp le pliage11K/yr
Reviews and returns
What reviews say buyers love and hate about Longchamp
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Longchamp questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









