How competitive is the Longchamp niche on Amazon Singapore?

5 brands and 7 sellers compete in Longchamp on Amazon Singapore. The top 5 Longchamp products take 72% of clicks and its top 5 brands hold 100% of demand.

Longchamp

brand-locked demand (top 5 brands take 100% of clicks) — Longchamp doesn't clear our bar today.

Signals High Returns High Price Out of Stock

Flapen Score

Skip it

Ranks 80 of 106 Fashion niches · −8 vs the category median of 36

This niche Category average · 106 niches

Is Longchamp profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Longchamp is a $19K/yr Amazon Singapore market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Longchamp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.1% over the last 90 days and 0.2% of searches end in a purchase.

$19K

revenue / yr

Units sold / yr250

Search volume / yr+17.1%66K

Conversion rate0.2%

Avg price$171.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 7

Top-5 product click share72%

Open market0%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Top Longchamp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown

Price: $28.52
Rating: 4.5/5
Reviews: 161
Age: 1y ago

Longchamp 1899 089 Tote Bag Preage Shopping Bag Nylon/Leather Compatible with B4 Size Can Store PC NOIR One Size

Price: $159.21
Rating: 4.5/5
Reviews: 418
Age: 4y ago

Longchamp 1623089 Le Pliage Original Tote Bag noir One Size

Price: $140.10
Rating: 4.3/5
Reviews: 84
Age: 4y ago

Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size

Price: $150.08
Rating: 4.8/5
Reviews: 6
Age: 1y ago

Longchamp 2605 089 Tote Bag Preage Nylon/Leather Compatible with B5 Size Foldable Can Store PC NOIR One Size

Price: $154.93
Rating: 4.2/5
Reviews: 168
Age: 4y ago

Newest

by launch date

Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)

Price: $18.32
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Longchamp 10284089 Le Pliage Original M Backpack Womens Backpack NOIR One Size

Price: $202.66
Rating: 3.1/5
Reviews: 4
Age: 1y ago

Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size

Price: $150.08
Rating: 4.8/5
Reviews: 6
Age: 1y ago

Longchamp Womens Shoulder Bag 34205987 Le Pliage Extra XS Pouch NOIR One Size

Price: $322.88
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown

Price: $28.52
Rating: 4.5/5
Reviews: 161
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Longchamp68%
GoBene26%
Generic3%
COACH2%
Marc Jacobs1%

Top Longchamp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

longchamp41K/yr +23.4%0.1% conv.
longchamp bag14K/yr +6.7%0.1% conv.
longchamp le pliage11K/yr +11.3%0.1% conv.

Longchamp return rate & reasons

Why buyers send it back, as a share of all return requests.

14.3%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Handle Quality

33%

Common Longchamp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Longchamp 28/100 on Amazon Singapore — Skip it. The niche generates $19K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +17.1% over the last 90 days.

Longchamp sells for $171.51 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $18.32–$322.88. The average incumbent carries 107 reviews — the moat a new listing must climb.