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Lock

Fail

Shoppers spend an estimated $0 a year here, so Lock is a Fail.

Flapen Score
40
40 / 100
Top 32% of 106 Fashion niches · +4 vs the category median of 36
Market size
$0/yr9K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
58%top-5 click share · 6 brands · 8 sellers

Flapen Score

Lock against its category

The dotted line is the Fashion average. Past it, Lock is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lock market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lock 9K times last year and spent an estimated $0. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
lock2K searches a year

02 · Price

A sale here is worth $44.45.

Listings sell for $44.45 on average, from $9.28 to $144.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $44.45 that is $0 to $4K a year per listing.

Average price
$44.45inside the $15 to $100 sweet spot
Price range
$9.28–$144.38
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #27 within Fashion. It carries 4,221 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
21.8%
Average rank
#27in Fashion
Average rating
4.49 starsAmazon Singapore average 4.47 stars
Average reviews
4,221per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

8

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 219%
  • Brand 317%
  • Brand 415%
  • Brand 513%
  • Brand 68%

Demand

Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lock2K/yr
  • tsa lock1K/yr
  • luggage lock1K/yr
  • padlock1K/yr
  • travel lock750/yr
  • tsa locks for luggage789/yr
  • number lock518/yr
  • combination lock737/yr

Reviews and returns

What reviews say buyers love and hate about Lock

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Lock questions

Answered from the same tracked data.