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Lacoste

Fail

Shoppers spend an estimated $0 a year here, so Lacoste is a Fail.

Flapen Score
31
31 / 100
Ranks 69 of 106 Fashion niches · −5 vs the category median of 36
Market size
$0/yr24K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
96%top-5 click share · 2 brands · 2 sellers

Flapen Score

Lacoste against its category

The dotted line is the Fashion average. Past it, Lacoste is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacoste market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lacoste 24K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
lacoste17K searches a year

02 · Price

A sale here is worth $73.45.

Listings sell for $73.45 on average, from $35.11 to $123.39. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $73.45 that is $0 to $7K a year per listing.

Average price
$73.45inside the $15 to $100 sweet spot
Price range
$35.11–$123.39
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #385 within Fashion. It carries 844 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
7.3%
Average rank
#385in Fashion
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
844per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lacoste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Lacoste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.6× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lacoste

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Lacoste questions

Answered from the same tracked data.