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Kuromi

Fail

Shoppers spend an estimated $2K a year here, so Kuromi is a Fail.

Flapen Score
25
25 / 100
Ranks 98 of 106 Fashion niches · −11 vs the category median of 36
Market size
$2K/yr32K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
82%top-5 click share · 5 brands · 12 sellers

Flapen Score

Kuromi against its category

The dotted line is the Fashion average. Past it, Kuromi is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kuromi 32K times last year and spent an estimated $2K. All 5 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
0.4%
Market size, estimated
$2Ka year
Top search term
kuromi30K searches a year

02 · Price

A sale here is worth $14.71.

Listings sell for $14.71 on average, from $9.53 to $21.50. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $14.71 that is $0 to $1K a year per listing.

Average price
$14.71under the $15 to $100 sweet spot
Price range
$9.53–$21.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #128 within Fashion. It carries 723 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
88%
Out of stock, average day
10.0%
Average rank
#128in Fashion
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
723per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Kuromi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

Kuromi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Kuromi questions

Answered from the same tracked data.