- Flapen Score
- 39 / 100Top 34% of 106 Fashion niches · +3 vs the category median of 3639
- Market size
- $0/yr41K searches / yr
- 90-day growth
- +36.5%search demand this quarter
- Competition
- 49%top-5 click share · 2 brands · 8 sellers
Flapen Score
Kipling against its category
The dotted line is the Fashion average. Past it, Kipling is stronger. Inside it, weaker.
Market
The Kipling market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kipling 41K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +36.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- kipling30K searches a year
02 · Price
A sale here is worth $55.47.
Listings sell for $55.47 on average, from $21.99 to $80.50. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $55.47 that is $0 to $6K a year per listing.
- Average price
- $55.47inside the $15 to $100 sweet spot
- Price range
- $21.99–$80.50
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.8%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #350 within Fashion. It carries 396 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 76%
- Out of stock, average day
- 13.0%
- Average rank
- #350in Fashion
- Average rating
- 4.47 starsAmazon Singapore average 4.47 stars
- Average reviews
- 396per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kipling products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kipling womens Sabian U crossbody bag Blue Bleu 2 Mini US
- Price
- $34.41
- Rating
- 4.7/5
- Reviews
- 1,417
- Age
- 5y ago

Kipling Official Creativity S Signature Emb K15205K59 Womens 0.35L
- Price
- $29.25
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago

Kipling Keefe Crossbody Bag Black Tonal
- Price
- $66.17
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 7y ago

NEW! Gudika Model 5191 Womens Multi-Purpose Light-weight Canvas Nylon Medium Sized Casual Handbag Shoulder Bag Cross-body Bag (Grey)
- Price
- $23.79
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

Kipling Art Mini Boston Bag Grey Gris One Size
- Price
- $63.81
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 2y ago
Trending
estimated 90-day click momentum
Gudika 66105 Unisex Multi-Purpose Light-weight Canvas Nylon Small Casual Shoulder Bag Cross-body Bag with External Pouch (Maroon)
- Price
- $21.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

NEW! Gudika Model 5191 Womens Multi-Purpose Light-weight Canvas Nylon Medium Sized Casual Handbag Shoulder Bag Cross-body Bag (Grey)
- Price
- $23.79
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

Kipling Official Creativity S Signature Emb K15205K59 Womens 0.35L
- Price
- $29.25
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago

MINDESA (Model 8627) Womens Multi-Purpose Light-weight Casual Shoulder Bag Cross-body Bag Handbag (Maroon)
- Price
- $35.20
- Rating
- 4.7/5
- Reviews
- 2
- Age
- 3y ago

Kipling Keefe Crossbody Bag Black Tonal
- Price
- $66.17
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 7y ago
Newest
by launch date
MINDESA 8102 Womens Small Light-weight Clutch Bag Shoulder Bag Cross-body Bag Handbag for Casual Everyday Use (Yellow)
- Price
- $24.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Gudika 66105 Unisex Multi-Purpose Light-weight Canvas Nylon Small Casual Shoulder Bag Cross-body Bag with External Pouch (Maroon)
- Price
- $21.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

NEW! Gudika Model 5191 Womens Multi-Purpose Light-weight Canvas Nylon Medium Sized Casual Handbag Shoulder Bag Cross-body Bag (Grey)
- Price
- $23.79
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

Kipling Black Noir One size
- Price
- $76.41
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 2y ago

Kipling IZELLAH Shoulder Bag Black Noir One Size
- Price
- $72.09
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 94%
Open market
0%
- KIPLING KIPLING75%
- Generic25%
- Open — no brand owns it (0%)
Demand
Kipling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked
Search terms
Top Kipling search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kipling30K/yr
- kipling bag5K/yr
- kipling crossbody bag5K/yr
- kipling bags1K/yr
Reviews and returns
What reviews say buyers love and hate about Kipling
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kipling questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









