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Karl Lagerfeld

Fail

The top 5 brands take 100% of clicks, so Karl Lagerfeld is a Fail.

Flapen Score
39
39 / 100
Top 34% of 106 Fashion niches · +3 vs the category median of 36
Market size
$7K/yr62K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
38%top-5 click share · 1 brands · 3 sellers

Flapen Score

Karl Lagerfeld against its category

The dotted line is the Fashion average. Past it, Karl Lagerfeld is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Karl Lagerfeld market on Amazon at a glance

Shoppers on Amazon Singapore searched for Karl Lagerfeld 62K times last year and spent an estimated $7K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
0.1%
Market size, estimated
$7Ka year
Top search term
karl lagerfeld27K searches a year

02 · Price

A sale here is worth $90.94.

Listings sell for $90.94 on average, from $32.53 to $234.80. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $90.94 that is $0 to $9K a year per listing.

Average price
$90.94inside the $15 to $100 sweet spot
Price range
$32.53–$234.80
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #342 within Fashion. It carries 153 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
27.9%
Average rank
#342in Fashion
Average rating
4.71 starsAmazon Singapore average 4.47 stars
Average reviews
153per listing
Listings tracked
33

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Karl Lagerfeld products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 88%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Karl Lagerfeld search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Search terms

Top Karl Lagerfeld search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • karl lagerfeld27K/yr
  • karl lagerfeld woman18K/yr
  • karl lagerfeld bag17K/yr

Reviews and returns

What reviews say buyers love and hate about Karl Lagerfeld

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Colourful and cute”
A buyer, on “Color”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Karl Lagerfeld questions

Answered from the same tracked data.