- Flapen Score
- 26 / 100Ranks 96 of 106 Fashion niches · −10 vs the category median of 3626
- Market size
- $13K/yr20K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 5 sellers
Flapen Score
Down Jacket against its category
The dotted line is the Fashion average. Past it, Down Jacket is stronger. Inside it, weaker.
Market
The Down Jacket market on Amazon at a glance
Shoppers on Amazon Singapore searched for Down Jacket 20K times last year and spent an estimated $13K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $13Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- down jacket8K searches a year
02 · Price
A sale here is worth $151.84.
Listings sell for $151.84 on average, from $67.68 to $265.43. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $151.84 that is $0 to $15K a year per listing.
- Average price
- $151.84above the $15 to $100 sweet spot
- Price range
- $67.68–$265.43
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 44.5% of listings are out of stock. The average listing ranks #50 within Fashion. It carries 1,191 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 44.5%
- Average rank
- #50in Fashion
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,191per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Down Jacket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Calvin Klein Mens Lightweight Packable Down Jacket with Fleece Bib and Removable Hood Black Stretch Medium
- Price
- $103.41
- Rating
- 4.6/5
- Reviews
- 3,106
- Age
- 5y ago

Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
- Price
- $183.19
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $152.58
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago

Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $164.58
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 2y ago

Calvin Klein mens Lightweight Water Resistant Packable Down Puffer Jacket (Standard and Big & Tall) Black Stretch Large
- Price
- $67.68
- Rating
- 4.7/5
- Reviews
- 3,558
- Age
- 5y ago
Trending
estimated 90-day click momentum
Calvin Klein mens Lightweight Packable Down Jacket With Fleece Bib and Removable Hood Iron Large
- Price
- $265.43
- Rating
- 4.6/5
- Reviews
- 3,106
- Age
- 5y ago

Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
- Price
- $183.19
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $152.58
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago

Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large
- Price
- $141.34
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

adidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small
- Price
- $115.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date
adidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small
- Price
- $115.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large
- Price
- $141.34
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
- Price
- $183.19
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $152.58
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago

Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $164.58
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Columbia57%
- Calvin Klein34%
- adidas8%
Demand
Down Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Down Jacket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- down jacket8K/yr
- down jacket women7K/yr
- down jacket men4K/yr
Reviews and returns
What reviews say buyers love and hate about Down Jacket
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Down Jacket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









