Down Jacket
brand-locked demand (top 5 brands take 100% of clicks) — Down Jacket doesn't clear our bar today.
Flapen Score
Ranks 96 of 106 Fashion niches · −10 vs the category median of 36
Is Down Jacket profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Down Jacket is a $13K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 26/100.
Down Jacket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.1% over the last 90 days and 0.4% of searches end in a purchase.
$13K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 9 products
Top Down Jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Calvin Klein Mens Lightweight Packable Down Jacket with Fleece Bib and Removable Hood Black Stretch Medium
- Price
- $103.41
- Rating
- 4.6/5
- Reviews
- 3,106
- Age
- 5y ago
Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
- Price
- $183.19
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $152.58
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $164.58
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 2y ago
Calvin Klein mens Lightweight Water Resistant Packable Down Puffer Jacket (Standard and Big & Tall) Black Stretch Large
- Price
- $67.68
- Rating
- 4.7/5
- Reviews
- 3,558
- Age
- 5y ago
Trending
90-day click momentum
Calvin Klein mens Lightweight Packable Down Jacket With Fleece Bib and Removable Hood Iron Large
- Price
- $265.43
- Rating
- 4.6/5
- Reviews
- 3,106
- Age
- 5y ago
Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
- Price
- $183.19
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $152.58
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large
- Price
- $141.34
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
adidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small
- Price
- $115.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch dateadidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small
- Price
- $115.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large
- Price
- $141.34
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
- Price
- $183.19
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $152.58
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
- Price
- $164.58
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Columbia57%
- Calvin Klein34%
- adidas8%
Down Jacket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Top Down Jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- down jacket8K/yr
- down jacket women7K/yr
- down jacket men4K/yr
Down Jacket return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Down Jacket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
