down jacket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,190.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$151.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Price range
Bad$67.68–$265.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, down jacket is a $13K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
down jacket market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$15K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 11%
- Out of stock
- 44.5%
- Avg brand age
- 70 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Columbia57%
- Calvin Klein34%
- adidas8%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -4.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Top down jacket search terms
- down jacket8K/yr
- down jacket women7K/yr
- down jacket men4K/yr
Top down jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Mens Lightweight Packable Down Jacket with Fleece Bib and Removable Hood Black Stretch Medium
Calvin Klein$103.414.6★3,106 rev
Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
Columbia$183.194.6★134 rev
Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
Columbia$152.584.4★173 rev
Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
Columbia$164.584.4★210 rev
Calvin Klein mens Lightweight Water Resistant Packable Down Puffer Jacket (Standard and Big & Tall) Black Stretch Large
Calvin Klein$67.684.7★3,558 rev
Newest
by launch date
adidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small
adidas$115.902 rev
Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large
Columbia$141.3414 rev
Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
Columbia$183.19134 rev
Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
Columbia$152.58173 rev
Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
Columbia$164.58210 rev
Trending
90-day click momentum
Calvin Klein mens Lightweight Packable Down Jacket With Fleece Bib and Removable Hood Iron Large
Calvin Klein$265.434.6★
Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large
Columbia$183.194.6★
Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)
Columbia$152.584.4★
Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large
Columbia$141.344.2★
adidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small
adidas$115.905.0★
What buyers say about down jacket
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is down jacket profitable to sell on Amazon Singapore?
- The niche generates $13K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (26/100).
- How competitive is the down jacket niche?
- 3 brands and 5 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- When does demand for down jacket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the down jacket niche?
- Listings span $67.68–$265.43; the average listing price is $151.84 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.