- Flapen Score
- 36 / 100Ranks 46 of 106 Fashion niches · on the category median36
- Market size
- $0/yr115K searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 44%top-5 click share · 4 brands · 9 sellers
Flapen Score
Coach against its category
The dotted line is the Fashion average. Past it, Coach is stronger. Inside it, weaker.
Market
The Coach market on Amazon at a glance
Shoppers on Amazon Singapore searched for Coach 115K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December2.0× the quietest month
- Top search term
- coach46K searches a year
02 · Price
A sale here is worth $156.77.
Listings sell for $156.77 on average, from $37.47 to $525.13. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $156.77 that is $0 to $16K a year per listing.
- Average price
- $156.77above the $15 to $100 sweet spot
- Price range
- $37.47–$525.13
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 3.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 41.7% of listings are out of stock. The average listing ranks #214 within Fashion. It carries 82 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 82%
- Out of stock, average day
- 41.7%
- Average rank
- #214in Fashion
- Average rating
- 4.32 starsAmazon Singapore average 4.47 stars
- Average reviews
- 82per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Coach products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coach womens Signature C Border StoleStole Blush One Size
- Price
- $139.41
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2y ago

Coach womens Bias Signature C Oblong Dark Teal One Size
- Price
- $122.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Coach Mens Reversible Beanie Midnight Navy One Size
- Price
- $37.47
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2y ago

COACH VINTAGE SIGNATURE C PRINTED SILK SQUARE Blue One Size
- Price
- $68.11
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 2y ago

COACH Quilted C Huggie Earrings Golden One Size
- Price
- $84.04
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 4y ago
Trending
estimated 90-day click momentum
COACH Womens Brooklyn Shoulder Bag 28 Natural One Size
- Price
- $525.13
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 4mo ago

DONNAIN Genuine Leather Bucket Tote Bag for Women Small Crossbody Bag and Trendy Shoulder Bag with Adustable Strap Black
- Price
- $102.91
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

Coach C8322 Handbag SVRT6 One Size
- Price
- $140.89
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3y ago

Coach womens Signature C Border StoleStole Blush One Size
- Price
- $139.41
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2y ago

Coach womens Stacked Tabby Printed Wide Silk Skinny Chalk Multi One Size
- Price
- $109.27
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
COACH Womens Brooklyn Shoulder Bag 28 Natural One Size
- Price
- $525.13
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 4mo ago

COACH Womens Twin Turnlock Bag 20 Olive One Size
- Price
- $521.76
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago

Coach CW381 Tote Bag Color: IMQRX One Size
- Price
- $230.91
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 1y ago

kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black
- Price
- $83.90
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago

Coach womens Bias Signature C Oblong Dark Teal One Size
- Price
- $122.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 93%
Open market
0%
- COACH87%
- DONNAIN10%
- kate spade new york3%
- Calvin Klein1%
Demand
Coach search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Coach search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coach46K/yr
- coach bag for women39K/yr
- coach bag29K/yr
Reviews and returns
What reviews say buyers love and hate about Coach
We read the reviews and the return reasons for every product selling here.
“Very very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coach questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









