- Flapen Score
- 33 / 100Ranks 59 of 106 Fashion niches · −3 vs the category median of 3633
- Market size
- $35K/yr46K searches / yr
- 90-day growth
- +23.6%search demand this quarter
- Competition
- 84%top-5 click share · 2 brands · 6 sellers
Flapen Score
Citizen against its category
The dotted line is the Fashion average. Past it, Citizen is stronger. Inside it, weaker.
Market
The Citizen market on Amazon at a glance
Shoppers on Amazon Singapore searched for Citizen 46K times last year and spent an estimated $35K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +23.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $35Ka year
- Top search term
- citizen20K searches a year
02 · Price
A sale here is worth $233.53.
Listings sell for $233.53 on average, from $23.91 to $395.28. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $233.53 that is $0 to $23K a year per listing.
- Average price
- $233.53above the $15 to $100 sweet spot
- Price range
- $23.91–$395.28
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$23K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #672 within Fashion. It carries 1,077 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 19.1%
- Average rank
- #672in Fashion
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Citizen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Citizen Mens Analogue Japanese Quartz Watch with Titanium Strap AW0130-85XE
- Price
- $395.28
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago

Citizen Mens Analogue Quartz Watch 32026882 blue standard size Sporty
- Price
- $202.70
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 2y ago

Citizen Men Chronograph Eco-Drive Watch with Titan Strap CA4610-85A
- Price
- $334.02
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago

CITIZEN Eco-Drive Aviator Mens Analogue Quartz Watch with Nylon Strap Black bracelet
- Price
- $168.96
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 6y ago

Citizen Herren Analog Automatic Armbanduhr mit Gummiband Promaster Marine silver Sporty
- Price
- $219.49
- Rating
- 4.5/5
- Reviews
- 2,018
- Age
- 6y ago
Trending
estimated 90-day click momentum
Citizen Men Chronograph Eco-Drive Watch with Titan Strap CA4610-85A
- Price
- $334.02
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago

Citizen Mens Analogue Quartz Watch 32026882 blue standard size Sporty
- Price
- $202.70
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 2y ago

Citizen Mens Analogue Japanese Quartz Watch with Titanium Strap AW0130-85XE
- Price
- $395.28
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago

CITIZEN Eco-Drive Aviator Mens Analogue Quartz Watch with Nylon Strap Black bracelet
- Price
- $168.96
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 6y ago

Citizen Mens Analogue Automatic Watch with a Rubber Band Promaster Marine Silver Tone Strap Silver Tone Strap
- Price
- $212.27
- Rating
- 4.5/5
- Reviews
- 2,018
- Age
- 13y ago
Newest
by launch date
Citizen Mens Analogue Japanese Quartz Watch with Titanium Strap AW0130-85XE
- Price
- $395.28
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago

Citizen Men Chronograph Eco-Drive Watch with Titan Strap CA4610-85A
- Price
- $334.02
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago

Citizen Q&Q PAPIER TIGRE COLLABORATION WATCH Watch Analog Smile Solar Waterproof Urethane Strap purple M
- Price
- $23.91
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 2y ago

Citizen Mens Analogue Quartz Watch 32026882 blue standard size Sporty
- Price
- $202.70
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 2y ago

Citizen Mens Eco-Drive Weekender Garrison Field Watch in Stainless Steel Black Dial Arabic Markers Luminous 43mm (Model: AW0050-82E) Silver 9 inches Modern
- Price
- $286.05
- Rating
- 4.6/5
- Reviews
- 1,423
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Citizen96%
- Q&Q SmileSolar(キューアンドキュー スマイルソーラー)4%
Demand
Citizen search demand
Weekly searches over the year. Pick a range.
Search terms
Top Citizen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- citizen20K/yr
- citizen eco drive11K/yr
- citizen watch9K/yr
- citizen promaster7K/yr
Reviews and returns
What reviews say buyers love and hate about Citizen
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Citizen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









