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cinnamoroll

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 18Conversion 24Competition 59Returns 30Price range 75Avg price 95Brand share 9Review moat 71Quality gap 32

Avg price

Incredible$25.90

avg listing price — sweet spot $15–$100

Price range

Great$5.80–$118.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good667.2

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$21K

$21K/yr · 42K searches

According to Flapen's Amazon Singapore niche tracking, cinnamoroll is a $21K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cinnamoroll market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$6K–$13K
units × avg price
Conversion rate
1.9%
Avg BSR
#128
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
15.5%
Avg brand age
30 months
Avg seller age
0 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

0%

  • Sanrio78%
  • SKATER7%
  • TeeTurtle4%
  • Franco4%
  • Many Rainbows4%
  • Jazwares3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Top cinnamoroll search terms

  • cinnamoroll37K/yr
  • sanrio cinnamoroll2K/yr
  • cinnamoroll bag2K/yr
  • cinnamoroll sanrio770/yr
All search terms

Top cinnamoroll products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6356%$1K9%$2K12%$3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about cinnamoroll

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall100%

Common questions

Is cinnamoroll profitable to sell on Amazon Singapore?
The niche generates $21K/yr across 15 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (34/100).
How competitive is the cinnamoroll niche?
6 brands and 9 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
When does demand for cinnamoroll peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the cinnamoroll niche?
Listings span $5.80–$118.54; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.