Carters
FailShoppers spend an estimated $0 a year here, so Carters is a Fail.
- Flapen Score
- 38 / 100Top 39% of 106 Fashion niches · +2 vs the category median of 3638
- Market size
- $0/yr10K searches / yr
- 90-day growth
- +24.3%search demand this quarter
- Competition
- 50%top-5 click share · 1 brands · 2 sellers
Flapen Score
Carters against its category
The dotted line is the Fashion average. Past it, Carters is stronger. Inside it, weaker.
Market
The Carters market on Amazon at a glance
Shoppers on Amazon Singapore searched for Carters 10K times last year and spent an estimated $0. One brand takes every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- +24.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- November2.5× the quietest month
- Top search term
- carters5K searches a year
02 · Price
A sale here is worth $28.82.
Listings sell for $28.82 on average, from $22.12 to $35.09. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $28.82 that is $0 to $3K a year per listing.
- Average price
- $28.82inside the $15 to $100 sweet spot
- Price range
- $22.12–$35.09
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #11 within Fashion. It carries 25,083 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #11in Fashion
- Average rating
- 4.79 starsAmazon Singapore average 4.47 stars
- Average reviews
- 25,083per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Carters products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Joys by Carters Baby Girls 3-Pack Cotton Footed Sleep and Play Llamas/Rainbows/Bear Newborn
- Price
- $30.72
- Rating
- 4.8/5
- Reviews
- 2,926
- Age
- 5y ago

Simple Joys by Carters Baby Boys 3-Pack Snap-Up Romper Dinos/Rhino/Sharks 24 Months
- Price
- $27.80
- Rating
- 4.8/5
- Reviews
- 12,591
- Age
- 5y ago

Simple Joys by Carters Baby Girls 6-Pack Sleeveless Bodysuit Pink/Yellow 3-6 Months
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 43,323
- Age
- 10mo ago

Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor/Alligator/Forest Animals/Stripe 18 Months
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 62,706
- Age
- 4y ago

Simple Joys by Carters Boys 6-Pack Sleeveless Bodysuits Trucks/Dinosaur/Alligator 18 Months
- Price
- $28.45
- Rating
- 4.8/5
- Reviews
- 1,944
- Age
- 5y ago
Trending
estimated 90-day click momentum
Simple Joys by Carters Baby Boys 6-Piece Little Character Set Red/Navy Bear 3-6 Months
- Price
- $33.32
- Rating
- 4.8/5
- Reviews
- 13,697
- Age
- 9y ago

Simple Joys by Carters Baby Boys 6-Pack Short-Sleeve Bodysuit Black/White Newborn
- Price
- $28.21
- Rating
- 4.8/5
- Reviews
- 62,706
- Age
- 8y ago

Simple Joys by Carters Boys 3-Pack Snug Fit Footed Cotton Pajamas dino/animals green/lion 12 Months
- Price
- $34.91
- Rating
- 4.7/5
- Reviews
- 49,199
- Age
- 3y ago

Simple Joys by Carters Baby 5-Pack Short Sleeve Side Snap Bodysuit Green Prints 3-6 Months
- Price
- $26.90
- Rating
- 4.8/5
- Reviews
- 5,334
- Age
- 5y ago

Simple Joys by Carters Baby 6-Piece Neutral Bodysuits (Short and Long Sleeve) and Pants Set Gray Lamb 0-3 Months
- Price
- $31.79
- Rating
- 4.8/5
- Reviews
- 13,799
- Age
- 9y ago
Newest
by launch date
Simple Joys by Carters Baby Girls 6-Pack Sleeveless Bodysuit Pink/Yellow 3-6 Months
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 43,323
- Age
- 10mo ago

Simple Joys by Carters Boys 3-Pack Snug Fit Footed Cotton Pajamas dino/animals green/lion 12 Months
- Price
- $34.91
- Rating
- 4.7/5
- Reviews
- 49,199
- Age
- 3y ago

Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor/Dogs/Mini Stripe/Sports Pack 12 Months
- Price
- $30.74
- Rating
- 4.8/5
- Reviews
- 62,706
- Age
- 3y ago

Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor/Alligator/Forest Animals/Stripe 18 Months
- Price
- $26.12
- Rating
- 4.8/5
- Reviews
- 62,706
- Age
- 4y ago

Simple Joys by Carters Baby Girls Short-Sleeve Bodysuit Pack of 6 Multicolor/Ditsy Floral/Floral/Polka Dot/Tropical 24 Months
- Price
- $25.71
- Rating
- 4.8/5
- Reviews
- 7,258
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 100%
Open market
0%
- Simple Joys by Carter's100%
Demand
Carters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Carters search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- carters5K/yr
- carters baby boy2K/yr
- carters baby girl2K/yr
- carter969/yr
Reviews and returns
What reviews say buyers love and hate about Carters
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Carters questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









