card holder
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.98avg listing price — sweet spot $15–$100
Price range
Great$11.79–$83.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,135.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 10K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, card holder is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
card holder market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$3K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 11.9%
- Avg brand age
- 65 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
14%
- VULKIT32%
- Herschel20%
- ZALVEX15%
- kate spade new york9%
- Spigen5%
- Thread Wallets5%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top card holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herschel Unisex Wallet Einheitsgröße
Herschel$33.784.8★326 rev
Minimalist Wallet for Men with Money Clip and ID Window RFID Blocking Pop-Up Card Holder for 9-13 Cards Slim and Compact Metal Aluminum Leather
ZALVEX$38.704.5★5,587 rev
VULKIT Card Holder with Money Pocket Pop Up Wallet RFID Blocking Slim Metal Bank Card Case Holds 5 Cards and Notes Black S Rfid
VULKIT$39.574.4★11,788 rev
Thread Wallets - Slim Minimalist Wallet - Front Pocket Credit Card Holder (One Size Black)
Thread Wallets$32.894.6★9,469 rev
kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black
kate spade new york$83.904.5★125 rev
Newest
by launch date
VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
VULKIT$11.79101 rev
kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black
kate spade new york$83.90125 rev
Tommy Hill RFID Blocking Genuine Leather Money Clip Wallet Slim Front Pocket Wallet CreditCard Holder with ID Window 6 Card Holder - Brown
TOMMY HILL$14.493 rev
VULKIT Slim Minimalist Card Holder RFID Blocking Leather Credit Card Holder Front Pocket Wallet Magnetic Closure
VULKIT$26.26625 rev
VULKIT Slim Minimalist Card Holder RFID Blocking Leather Credit Card Holder Front Pocket Wallet Magnetic Closure
VULKIT$27.21625 rev
Trending
90-day click momentum
VULKIT Magnetic Money Clip Leather Money Holder Minimalist Design Holds Up to 15 Cash Navy Slim Minimalist
VULKIT$32.294.6★
Automatic aluminium card holder RFID protection original slim and minimalist wallet for men and women capacity 1 to 6 cards Slider model
ÖGON -DESIGNS-$42.744.1★
Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Military Green
Spigen$26.884.5★
VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist
VULKIT$11.794.3★
Kate Spade New York Magnetic Card Holder - Compatible with MagSafe - Black
kate spade new york$49.764.3★
What buyers say about card holder
What buyers praise and complain about, mined from review topics.What buyers love
“Hope this lasts”
What buyers complain about
“Doesn't last”
“Material is sort of suede”
“Could be better if the depth is slightly thicker”
Top return reasons
Common questions
- Is card holder profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the card holder niche?
- 11 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in card holder?
- Top complaints mined from reviews: Durability, Material Quality, Thickness. The return rate is 2.0%.
- When does demand for card holder peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the card holder niche?
- Listings span $11.79–$83.90; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 3,135 reviews — the moat a new listing must climb.