beanie
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.14avg listing price — sweet spot $15–$100
Price range
Incredible$16.69–$37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,638.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 6K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, beanie is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
beanie market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$3K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 15.1%
- Avg brand age
- 77 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
8
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Carhartt19%
- Champion17%
- Columbia15%
- Smartwool12%
- COACH10%
- Minus33 Merino Wool9%
- Open — no brand owns it (3 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +23.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.1×
Top beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Champion Mens Winter Beanie black One Size
Champion$18.044.5★1,531 rev
Carhartt Mens Acrylic Watch Hat A18 Black One Size
Carhartt$16.694.8★173,049 rev
Smartwool Merino 250 Cuffed Beanie Charcoal One Size
Smartwool$35.414.8★523 rev
Coach Mens Reversible Beanie Midnight Navy One Size
COACH$37.474.4★18 rev
Columbia Mens Whirlibird Watch Beanie Cap - Blue - One Size
Columbia$17.104.5★7,125 rev
Newest
by launch date
Columbia Unisex Whirlibird Cuffed Beanie Collegiate Navy/Logo One Size
Columbia$24.762,540 rev
Coach Mens Reversible Beanie Midnight Navy One Size
COACH$37.4718 rev
The North Face Cable Beanie Unisex Knit Cap Cold Protection Black Free Size
THE NORTH FACE$37.03152 rev
Lvaiz Mens Winter Beanie Hat Warm Fleece Lined Skull Cap for Men Reversible Women Windproof Watch Hat Knit Warm Unisex Beanie Black+orange One Size
Lvaiz Hats$21.424,035 rev
Carhartt Mens Knit Cuffed Beanie Black OFA
Carhartt$30.065,458 rev
Trending
90-day click momentumCoach Mens Reversible Beanie Midnight Navy One Size
COACH$37.474.4★
Columbia Unisex Whirlibird Cuffed Beanie Collegiate Navy/Logo One Size
Columbia$24.764.7★
Minus33 Merino Wool Ridge Cuff Beanie Black One Size
Minus33 Merino Wool$32.384.6★
Smartwool Merino 250 Cuffed Beanie Charcoal One Size
Smartwool$35.414.8★
Champion Mens Winter Beanie black One Size
Champion$18.044.5★
Common questions
- Is beanie profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 11 tracked products. 90-day search growth is +23.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the beanie niche?
- 9 brands and 8 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- When does demand for beanie peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.1× the quietest.
- What does it cost to enter the beanie niche?
- Listings span $16.69–$37.47; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 18,639 reviews — the moat a new listing must climb.