Is balaclava profitable to sell on Amazon Singapore?

The niche generates $0/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (26/100).

How competitive is the balaclava niche?

3 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for balaclava peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 6.3× the quietest.

What does it cost to enter the balaclava niche?

Listings span $12.48–$59.75; the average listing price is $38.74 (sweet spot $15–$100). The average incumbent carries 10,044 reviews — the moat a new listing must climb.

balaclava

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.74

avg listing price — sweet spot $15–$100

Price range

Great$12.48–$59.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,043.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-36.7%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 4K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, balaclava is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 26/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

balaclava market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$4K; units × avg price
Conversion rate: 0.0%
Avg BSR: #209
Page quality: 0%
Prime: 75%
Sponsored: 0%
Out of stock: 2.6%
Avg brand age: 58 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Tough Headwear47%
LONGKING43%
Timberland9%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -36.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.3×

Open Trend

Top balaclava search terms

balaclava3K/yr -37.6%0.3% conv.
ski mask1K/yr -23.8%0.0% conv.
balaclava ski370/yr -62.2%0.0% conv.

All search terms

Top balaclava products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LONGKING Balaclava Ski Mask Balaclava for Men and Women UV Protection Windproof Warm Motorcycling Snowboarding for Cycling Outdoor Sports black One Size

LONGKING$12.484.3★5,987 rev

Balaclava Ski Mask - Winter Face Mask Cover for Extreme Cold Weather - Heavyweight Fleece Hood Snow Gear for Men & Women

Tough Headwear$59.754.6★8,293 rev

Black Balaclava Ski Mask for Men & Women - Winter Face Mask - Cold Weather Gear for Skiing Snowboarding & Motorcycle Riding

Tough Headwear$30.004.5★25,841 rev

Timberland Mens 2-in-1 Fleece Balaclava - Water Resistant Convertible Hood with Face Cover Soft Fleece for Cold Weather Black One Size

Timberland$52.744.6★53 rev

Newest

by launch date

Timberland Mens 2-in-1 Fleece Balaclava - Water Resistant Convertible Hood with Face Cover Soft Fleece for Cold Weather Black One Size

Timberland$52.7453 rev

11mo ago

LONGKING Balaclava Ski Mask Balaclava for Men and Women UV Protection Windproof Warm Motorcycling Snowboarding for Cycling Outdoor Sports black One Size

LONGKING$12.485,987 rev

2y ago

Balaclava Ski Mask - Winter Face Mask Cover for Extreme Cold Weather - Heavyweight Fleece Hood Snow Gear for Men & Women

Tough Headwear$59.758,293 rev

9y ago

Black Balaclava Ski Mask for Men & Women - Winter Face Mask - Cold Weather Gear for Skiing Snowboarding & Motorcycle Riding

Tough Headwear$30.0025,841 rev

10y ago

Common questions

Is balaclava profitable to sell on Amazon Singapore?: The niche generates $0/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (26/100).
How competitive is the balaclava niche?: 3 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for balaclava peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 6.3× the quietest.
What does it cost to enter the balaclava niche?: Listings span $12.48–$59.75; the average listing price is $38.74 (sweet spot $15–$100). The average incumbent carries 10,044 reviews — the moat a new listing must climb.