fitbit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+148.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$143.97avg listing price — sweet spot $15–$100
Review moat
Bad8,149.64avg incumbent reviews — the moat a new listing must climb
Price range
Bad$53.52–$258.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, fitbit is a $22K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fitbit market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $14K–$36K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 5.3%
- Avg brand age
- 44 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Fitbit97%
- XIAOMI3%
Demand
Weekly Amazon search volume, last 47 weeks — +148.2% search growth over the last 90 days.Top fitbit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fitbit Inspire 3 Activity Tracker with 6-months Premium Membership Included up to 10 days battery life and Daily Readiness Score Midnight Zen FB424BKBK
Fitbit$89.194.3★11,050 rev
Google - Fitbit Charge 6 Activity Tracker with a 6-month subscription to Fitbit Premium included 7 days battery life Google Wallet and Google Maps
Fitbit$137.043.9★3,173 rev
Fitbit Inspire 3 by Google - Health & Fitness Tracker Women/Men - Heart Rate Monitor Stress Management Sleep Analysis & Up to 10 Days Battery Life - Fitness Watch Compatible with Android/iOS
Fitbit$82.404.3★11,050 rev
Fitbit Versa 4 - Sporty smartwatch with built-in GPS and up to 6 days of battery life. Compatible with Android and iOS.
Fitbit$179.504.2★7,286 rev
Fitbit Versa 4 - Sporty smartwatch with built-in GPS and up to 6 days of battery life. Compatible with Android and iOS.
Fitbit$170.684.2★7,286 rev
Newest
by launch date
XIAOMI Smart Band 10 Fitness Tracker 1.72 AMOLED Display 21-Day Battery Life 150+ Sports Modes Heart Rate & Sleep Monitoring Electronic Compass 5ATM Waterproof 2-Year Warranty Mystic Rose
XIAOMI$53.5211,636 rev
Google - Fitbit Charge 6 Activity Tracker with a 6-month subscription to Fitbit Premium included 7 days battery life Google Wallet and Google Maps
Fitbit$137.043,173 rev
Fitbit Charge 6 Fitness Tracker with Google apps Heart Rate on Exercise Equipment 6-Months Premium Membership Included GPS Health Tools and More Gold/Coral One Size (S & L Bands Included)
Fitbit$152.199,359 rev
Fitbit Sense 2 Advanced Health and Fitness Smartwatch with Tools to Manage Stress and Sleep ECG App SpO2 24/7 Heart Rate and GPS Blue Mist/Pale Gold One Size (S & L Bands Included)
Fitbit$258.519,223 rev
Fitbit Inspire 3 Activity Tracker with 6-months Premium Membership Included up to 10 days battery life and Daily Readiness Score Midnight Zen FB424BKBK
Fitbit$89.1911,050 rev
Trending
90-day click momentumFitbit Inspire 3 by Google - Health & Fitness Tracker Women/Men - Heart Rate Monitor Stress Management Sleep Analysis & Up to 10 Days Battery Life - Fitness Watch Compatible with Android/iOS
Fitbit$82.404.3★
Fitbit Versa 4 - Sporty smartwatch with built-in GPS and up to 6 days of battery life. Compatible with Android and iOS.
Fitbit$179.504.2★
Fitbit Sense 2 Advanced Health and Fitness Smartwatch with Tools to Manage Stress and Sleep ECG App SpO2 24/7 Heart Rate and GPS Blue Mist/Pale Gold One Size (S & L Bands Included)
Fitbit$258.514.2★
Fitbit Versa 4 - Sporty smartwatch with built-in GPS and up to 6 days of battery life. Compatible with Android and iOS.
Fitbit$170.684.2★
XIAOMI Smart Band 10 Fitness Tracker 1.72 AMOLED Display 21-Day Battery Life 150+ Sports Modes Heart Rate & Sleep Monitoring Electronic Compass 5ATM Waterproof 2-Year Warranty Mystic Rose
XIAOMI$53.524.5★
What buyers say about fitbit
What buyers praise and complain about, mined from review topics.What buyers love
“Really great for just tracking things like sleep stages and workouts”
“Better quality than Garmin at same price point”
“Good value”
“Only positive is having an inbuilt GPS tracker”
What buyers complain about
“Poor quality”
“Unable to charge”
“The features and app is not user friendly”
Top return reasons
Common questions
- Is fitbit profitable to sell on Amazon Singapore?
- The niche generates $22K/yr across 11 tracked products. 90-day search growth is +148.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the fitbit niche?
- 2 brands and 7 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fitbit?
- Top complaints mined from reviews: Quality-Overall, Charging, Software/Application. The return rate is 0.0%.
- What does it cost to enter the fitbit niche?
- Listings span $53.52–$258.51; the average listing price is $143.97 (sweet spot $15–$100). The average incumbent carries 8,150 reviews — the moat a new listing must climb.