travel adapter
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$36.83avg listing price — sweet spot $15–$100
Price range
Incredible$15.50–$94.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good738.43avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 31K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, travel adapter is a $0/yr Amazon Singapore market (31K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
travel adapter market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $46K–$55K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 94%
- Out of stock
- 24.0%
- Avg brand age
- 45 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
22
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
50%
Top 20: 83%
Open market
1%
- LENCENT86%
- UGREEN5%
- MAZER3%
- URJD2%
- TESSAN1%
- EPICKA1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 29 weeks — +33.5% search growth over the last 90 days.Top travel adapter search terms
- travel adapter13K/yr
- universal travel adapter7K/yr
- lencent7K/yr
- travel adaptor4K/yr
Top travel adapter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LENCENT Universal Travel Power Adapter International AC Plug Adaptor with 2 USB C 2 USB A Ports Wall Charger Worldwide Travel Essentials for SG to US EU UK Ireland Australia (Type C/G/A/I) Black
LENCENT$22.064.6★2,301 rev
LENCENT Universal Travel Adapter GaN III 65W International Charger with 2 USB Ports & 3 USB-C PD Fast Charging Adaptor Worldwide Wall Charger for iPhone Laptops Type A/C/G/I (USA/SG/EU/AUS)
LENCENT$37.754.7★592 rev
LENCENT 140W International Travel Adapter GaN Universal Travel Adapter with 1 USB-A & 3 Type C Power Adapter Fast Charger for Phone Laptops Worldwide Plug Adapter for USA/SG/EU/AUS Black
LENCENT$74.694.3★101 rev
LENCENT 85W Universal Travel Adapter with Retractable USB C Cable International Plug Adaptor with 3 Type C &1 USB A Ports GaN Fast Charging Worldwide Outlet Converter for SG to European EU US AUS
LENCENT$48.714.6★38 rev
LENCENT Universal Travel Adapter GaN3 65W International Charger with 2 QC4.0 USB-A+ 2 PD3.0 Type-C PPS Fast Charging Worldwide European Outlet Adaptor for iPhone Laptops USA/SG/EU/AUS
LENCENT$33.384.5★146 rev
Newest
by launch date
LENCENT Worldwide Travel Adapter Set Type A B C D I M Universal Travel Adapter International Power Outlet Adapter for USA Japan Thailand France Australia South Africa India
LENCENT$38.3711 rev
Mazer IFTRAVEL545 G45W Pocket Travel Charger Dual USB-C GaN Fast Charger with Universal Travel Adapter (Black)
MAZER$35.570 rev
UGREEN Universal Travel Adapter GaN 65W International Charger with 2 USB-C & 1 USB-A Ports PD Fast Charging Worldwide Wall Charger Block for Laptop 3-Pin US/UK/EU/AUS/CN Plug Ground Connection
UGREEN$45.3391 rev
LENCENT 85W Universal Travel Adapter with Retractable USB C Cable International Plug Adaptor with 3 Type C &1 USB A Ports GaN Fast Charging Worldwide Outlet Converter for SG to European EU US AUS
LENCENT$48.7138 rev
LENCENT 4 Way Outlets Power Strip with Individual Switch 2M Power Extension Cord 4AC Multi Power Plug Extension Socket for Home Office Kitchen Bedroom 13A 3250W
LENCENT$20.0720 rev
Trending
90-day click momentum
Universal Travel Adapter 6.0A 30W 5 USB C/A Ports + 2500W AC Outlets International Power Adapter for All USB Devices Multi Plugs 110V 220V A/C European Travel Plug Adapter for 200+ Countries
URJD$39.434.6★
LENCENT Worldwide Travel Adapter Set Type A B C D I M Universal Travel Adapter International Power Outlet Adapter for USA Japan Thailand France Australia South Africa India
LENCENT$38.374.9★
Mazer IFTRAVEL545 G45W Pocket Travel Charger Dual USB-C GaN Fast Charger with Universal Travel Adapter (Black)
MAZER$35.570.0★
LENCENT Universal Travel Adapter 100W GaN International Fast Charger with 2 PD3.0 Type C+2 QC USB A Worldwide Power Adaptor for Phones Laptops All in One Travel Essentials for EU/USA/UK/AU Black
LENCENT$48.774.3★
LENCENT 140W International Travel Adapter GaN Universal Travel Adapter with 1 USB-A & 3 Type C Power Adapter Fast Charger for Phone Laptops Worldwide Plug Adapter for USA/SG/EU/AUS Black
LENCENT$74.694.3★
What buyers say about travel adapter
What buyers praise and complain about, mined from review topics.What buyers love
“Nexode GAN fast charger super good”
“Good Quality”
“Ideal for traveling”
“get a longer extension for your convenient”
“Good design”
“Value for money”
“Otherwise the size is perfect”
“having switches for all 3 plugs is effective”
“As described”
“Sturdy”
What buyers complain about
“The USB port charging is very slow”
“A little bigger than expected”
“Not working well”
“does not heat up”
“Not Ground connection as claimed”
“the USB ports are not grounded like normal note book adaptor”
“Poor quality”
“The cable is thick”
Top return reasons
Common questions
- Is travel adapter profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the travel adapter niche?
- 7 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in travel adapter?
- Top complaints mined from reviews: Charging, Size-Overall, Functionality-Overall. The return rate is 0.7%.
- What does it cost to enter the travel adapter niche?
- Listings span $15.50–$94.55; the average listing price is $36.83 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.