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Laptop

prices mostly outside the sweet spot ($131.83–$2350.11) — Laptop doesn't clear our bar today.

Flapen Score

43
Skip it

Top 8% of 287 Electronics niches · +11 vs the category median of 32

Market size 54Growth 41Conversion 6Competition 47Returns 75Price range 0Avg price 1Brand share 16Review moat 71Quality gap 79
This niche Category average · 287 niches

Is Laptop profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Laptop is a $376K/yr Amazon Singapore market (150K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Laptop: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.5% over the last 90 days and 0.5% of searches end in a purchase.

$376K

revenue / yr

Units sold / yr500
Search volume / yr+12.5%150K
Conversion rate0.5%
Avg price$491.64

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 13
Top-5 product click share57%
Open market6%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement10%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews655

Top Laptop products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$19K$38K$56K$75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

5%

  • Lenovo44%
  • HP25%
  • Acer16%
  • ASUS7%
  • Samsung2%
  • ist computers2%
  • Open — no brand owns it (4 brands, 5%)

Laptop demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR0.5%Products30Brands10Top 5 Brands94%OOS Rate51.6%Rating4.2★Reviews655Avg BSR#110
10K6KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top Laptop search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • laptop108K/yr
  • lenovo laptop9K/yr
  • asus laptop7K/yr
  • hp laptop9K/yr
  • lenovo6K/yr
  • computer5K/yr
  • laptops6K/yr

What reviews say buyers love and hate about Laptop

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money100%

Great Value

What buyers complain about

100% of reviews
Advertised Vs Actual Product83%

Fake advertisement

Touch Screen17%

Non touch screen

Laptop return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
33%
2Compatibility-Overall
17%
3Functionality-Overall
17%
4Product Condition
8%
5Size-Overall
8%

Common Laptop questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Laptop 43/100 on Amazon Singapore — Skip it. The niche generates $376K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +12.5% over the last 90 days.
Laptop buyers on Amazon Singapore complain most about Advertised Vs Actual Product, Touch Screen, the themes mined from the niche's reviews. Its return rate is 2.0%.

Best Flapen score

The highest-scoring niches we track right now, across every category.