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Laptop

Fail

Prices span $131.83–$2350.11, mostly outside the sweet spot, so Laptop is a Fail.

Flapen Score
43
43 / 100
Top 8% of 287 Electronics niches · +11 vs the category median of 32
Market size
$376K/yr150K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
57%top-5 click share · 10 brands · 13 sellers

Flapen Score

Laptop against its category

The dotted line is the Electronics average. Past it, Laptop is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laptop market on Amazon at a glance

Shoppers on Amazon Singapore searched for Laptop 150K times last year and spent an estimated $376K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
0.5%
Market size, estimated
$376Ka year
Top search term
laptop108K searches a year

02 · Price

A sale here is worth $491.64.

Listings sell for $491.64 on average, from $131.83 to $2350.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $491.64 that is $0 to $49K a year per listing.

Average price
$491.64above the $15 to $100 sweet spot
Price range
$131.83–$2350.11
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$49K
Returns
2.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 51.6% of listings are out of stock. The average listing ranks #110 within Electronics. It carries 655 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
97%
Out of stock, average day
51.6%
Average rank
#110in Electronics
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
655per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Laptop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

5%

  • Brand 144%
  • Brand 225%
  • Brand 316%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Laptop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop108K/yr
  • lenovo laptop9K/yr
  • asus laptop7K/yr
  • hp laptop9K/yr
  • lenovo6K/yr
  • computer5K/yr
  • laptops6K/yr

Reviews and returns

What reviews say buyers love and hate about Laptop

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Value For Money”
83%of negative reviews mention “Advertised Vs Actual Product”
2.0%of orders come back
“Fake advertisement”
A buyer, on “Advertised Vs Actual Product”83% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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FAQ

Common Laptop questions

Answered from the same tracked data.