Laptop
FailPrices span $131.83–$2350.11, mostly outside the sweet spot, so Laptop is a Fail.
- Flapen Score
- 43 / 100Top 8% of 287 Electronics niches · +11 vs the category median of 3243
- Market size
- $376K/yr150K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 13 sellers
Flapen Score
Laptop against its category
The dotted line is the Electronics average. Past it, Laptop is stronger. Inside it, weaker.
Market
The Laptop market on Amazon at a glance
Shoppers on Amazon Singapore searched for Laptop 150K times last year and spent an estimated $376K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $376Ka year
- Top search term
- laptop108K searches a year
02 · Price
A sale here is worth $491.64.
Listings sell for $491.64 on average, from $131.83 to $2350.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $491.64 that is $0 to $49K a year per listing.
- Average price
- $491.64above the $15 to $100 sweet spot
- Price range
- $131.83–$2350.11
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$49K
- Returns
- 2.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 51.6% of listings are out of stock. The average listing ranks #110 within Electronics. It carries 655 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 97%
- Out of stock, average day
- 51.6%
- Average rank
- #110in Electronics
- Average rating
- 4.24 starsAmazon Singapore average 4.47 stars
- Average reviews
- 655per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Laptop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
13
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 90%
Open market
5%
- Brand 144%
- Brand 225%
- Brand 316%
- Brand 47%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 5%)
Demand
Laptop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked
Search terms
Top Laptop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laptop108K/yr
- lenovo laptop9K/yr
- asus laptop7K/yr
- hp laptop9K/yr
- lenovo6K/yr
- computer5K/yr
- laptops6K/yr
Reviews and returns
What reviews say buyers love and hate about Laptop
We read the reviews and the return reasons for every product selling here.
“Fake advertisement”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laptop questions
Answered from the same tracked data.









