Is laptop profitable to sell on Amazon Singapore?

The niche generates $376K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (43/100).

How competitive is the laptop niche?

10 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in laptop?

Top complaints mined from reviews: Advertised Vs Actual Product, Touch Screen. The return rate is 2.0%.

What does it cost to enter the laptop niche?

Listings span $131.83–$2350.11; the average listing price is $491.64 (sweet spot $15–$100). The average incumbent carries 655 reviews — the moat a new listing must climb.

laptop

Skip it

Prices mostly outside the sweet spot ($131.83–$2350.11) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good655.43

avg incumbent reviews — the moat a new listing must climb

Market size

Good$376K

$376K/yr · 150K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$491.64

avg listing price — sweet spot $15–$100

Price range

Bad$131.83–$2350.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, laptop is a $376K/yr Amazon Singapore market (150K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

laptop market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $123K–$246K; units × avg price
Conversion rate: 0.5%
Avg BSR: #110
Page quality: 0%
Prime: 97%
Sponsored: 10%
Out of stock: 51.6%
Avg brand age: 49 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

Lenovo44%
HP25%
Acer16%
ASUS7%
Samsung2%
ist computers2%
Open — no brand owns it (4 brands, 5%)

Demand

Weekly Amazon search volume, last 47 weeks — +12.5% search growth over the last 90 days.

Open Trend

Top laptop search terms

laptop108K/yr +10.8%0.0% conv.
lenovo laptop9K/yr +3.9%0.0% conv.
asus laptop7K/yr +40.1%0.0% conv.
hp laptop9K/yr -11.6%0.1% conv.
lenovo6K/yr +39.5%0.1% conv.
computer5K/yr +49.4%0.0% conv.
laptops6K/yr +9.8%0.0% conv.

All search terms

Top laptop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lenovo IdeaPad Slim 3 Chromebook - 2024 - Lightweight Laptop - Waves MaxxAudio Speakers - 14 HD Display - HD 720p Camera - 4GB Memory - 64GB Storage - MediaTek Kompanio 520 - Abyss Blue

Lenovo$278.044.3★504 rev

HP 14 Student-Laptop Intel Processor N150(Up to 3.6GHz) 16GB RAM 256GB Storage(128GB UFC + 128GB Ghost Manta SD Card) Computer with Wi-Fi 6 Win11 Willow Green

HP$380.734.1★4,295 rev

Lenovo Flagship Chromebook 14 FHD Touchscreen Slim Thin Light Laptop Computer 8-Core MediaTek Kompanio 520 Processor 4GB RAM 64GB eMMC WiFi 6 Chrome OS Abyss Blue

Lenovo$278.054.3★1,351 rev

Acer$369.804.4★836 rev

Lenovo IdeaPad 3 - 15.6 FHD Chromebook Laptop Intel Celeron N4500 Intel UHD Graphics 4GB RAM 64GB SSD USB-A and C HDMI WiFi Chrome OS

Lenovo$231.514.3★97 rev

Newest

by launch date

Acer Aspire Lite 15 Laptop AL15-42P-R9S1 15.6-Inches FHD Display AMD Ryzen 7 7730U 16GB RAM 512GB SSD

Acer$727.380 rev

10mo ago

ASUS Vivobook 14 FHD Laptop Intel Core i3-1315U Processor 8GB RAM 128GB SSD Windows 11 Home Intel UHD Graphics Wi-Fi Bluetooth Quiet Blue X1404VA-I38128

ASUS$377.8674 rev

1y ago

Lenovo$890.24248 rev

1y ago

HP 14 Student-Laptop Intel Processor N150(Up to 3.6GHz) 16GB RAM 256GB Storage(128GB UFC + 128GB Ghost Manta SD Card) Computer with Wi-Fi 6 Win11 Willow Green

HP$380.734,295 rev

1y ago

Acer$602.50262 rev

1y ago

What buyers say about laptop

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money100%

“Great Value”

What buyers complain about

Advertised Vs Actual Product83%

“Fake advertisement”

Touch Screen17%

“Non touch screen”

Top return reasons

Advertised Vs Actual Product33%

Compatibility-Overall17%

Functionality-Overall17%

Product Condition8%

Size-Overall8%

Ethical Trade/Fair Trade8%

Defective Material/Parts4%

Touch/Button Controls4%

Common questions

Is laptop profitable to sell on Amazon Singapore?: The niche generates $376K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (43/100).
How competitive is the laptop niche?: 10 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in laptop?: Top complaints mined from reviews: Advertised Vs Actual Product, Touch Screen. The return rate is 2.0%.
What does it cost to enter the laptop niche?: Listings span $131.83–$2350.11; the average listing price is $491.64 (sweet spot $15–$100). The average incumbent carries 655 reviews — the moat a new listing must climb.

laptop

laptop market data

Competition & brand share

Demand

Top laptop search terms

Top laptop products on Amazon

Top sellers

Newest

Trending

What buyers say about laptop

What buyers love

What buyers complain about

Top return reasons

Common questions

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