Tapo
brand-locked demand (top 5 brands take 100% of clicks) — Tapo doesn't clear our bar today.
Flapen Score
Top 8% of 287 Electronics niches · +11 vs the category median of 32
Is Tapo profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Tapo is a $7K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Tapo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +43.7% over the last 90 days and 0.7% of searches end in a purchase.
$7K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Tapo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TP Link Tapo C210 Pan Tilt Home Security WiFi Camera Crystal Clear 3MP TPLink
- Price
- $36.69
- Rating
- 4.5/5
- Reviews
- 53,148
- Age
- 5y ago
TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP
- Price
- $64.97
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago
TP-Link Tapo Smart Cam Pan Tilt Home WiFi Camera | Wireless Indoor Security Camera 1080p (Full HD) | Up to 30 ft Night Vision | Up to 128 GB microSD Card Slot | Works w/Alexa and Google (Tapo C200)
- Price
- $39.00
- Rating
- 4.6/5
- Reviews
- 40,147
- Age
- 6y ago
Tp-Link Tapo C100 Home Security Wi-Fi Camera
- Price
- $21.97
- Rating
- 4.5/5
- Reviews
- 24,404
- Age
- 6y ago
TP-Link Tapo 2K Pan Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Cloud &SD Card Storage (Up to 256 GB) Works with Alexa & Google Home white (TC71 / C210)
- Price
- $34.73
- Rating
- 4.6/5
- Reviews
- 10,316
- Age
- 4y ago
Trending
90-day click momentum
Tapo C245D Dual Camera Indoor Surveillance 2K Wide Angle & Telephoto Lens Monitor 2 Areas Simultaneously AI Detection without ABO IR Night Vision Local Storage with Micro SD or H500 CentralHub
- Price
- $61.82
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3mo ago
TP-Link Tapo Smart Cam Pan Tilt Home WiFi Camera | Wireless Indoor Security Camera 1080p (Full HD) | Up to 30 ft Night Vision | Up to 128 GB microSD Card Slot | Works w/Alexa and Google (Tapo C200)
- Price
- $39.00
- Rating
- 4.6/5
- Reviews
- 40,147
- Age
- 6y ago
TP-Link 𝗧𝗮𝗽𝗼 2K QHD Security Camera Indoor/Outdoor 2024 PCMag Editors Choice Color Night Vision Free Person/Pet/Vehicle Detection Baby Monitor Local/Cloud storage IP66 Dual-Spotlight(C120)
- Price
- $41.60
- Rating
- 4.4/5
- Reviews
- 5,147
- Age
- 2y ago
TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
- Price
- $68.21
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 2y ago
TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP
- Price
- $64.97
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago
Newest
by launch dateTapo C245D Dual Camera Indoor Surveillance 2K Wide Angle & Telephoto Lens Monitor 2 Areas Simultaneously AI Detection without ABO IR Night Vision Local Storage with Micro SD or H500 CentralHub
- Price
- $61.82
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3mo ago
TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP
- Price
- $64.97
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago
Tapo C400 Full HD Outdoor WiFi Surveillance Camera 5200 mAh Battery Up to 180 Days of Battery Life Night Vision Color Night Vision Person Detection Sound and Light Alarm IP65
- Price
- $68.82
- Rating
- 4.2/5
- Reviews
- 422
- Age
- 11mo ago
Tapo C260 4K 8MP 360 Indoor Security Camera Local AI Detection Physical Privacy Mode 18x Digital Zoom Motion Tracking Two-Way Audio MicroSD Card up to 512GB
- Price
- $71.46
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 1y ago
Tapo H500 HomeBase 16GB Built-in Memory Expandable up to 16TB Supports 16 Cameras & 64 Sensors Local Storage HDMI Wi-Fi/Ethernet Built-in Alarm Matter Compatible
- Price
- $169.44
- Rating
- 4.3/5
- Reviews
- 518
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
0%
- Tapo92%
- TP-Link8%
- Open — no brand owns it (0%)
Tapo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Tapo
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Easy to install”
“Item work as expected”
“Camera Len is great”
“A solid built”
What buyers complain about
100% of reviews“Product features below expectations”
Tapo return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tapo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
