- Flapen Score
- 43 / 100Top 8% of 287 Electronics niches · +11 vs the category median of 3243
- Market size
- $7K/yr21K searches / yr
- 90-day growth
- +43.7%search demand this quarter
- Competition
- 44%top-5 click share · 2 brands · 20 sellers
Flapen Score
Tapo against its category
The dotted line is the Electronics average. Past it, Tapo is stronger. Inside it, weaker.
Market
The Tapo market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tapo 21K times last year and spent an estimated $7K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +43.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $7Ka year
- Top search term
- tapo15K searches a year
02 · Price
A sale here is worth $52.30.
Listings sell for $52.30 on average, from $16.75 to $169.44. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $52.30 that is $0 to $5K a year per listing.
- Average price
- $52.30inside the $15 to $100 sweet spot
- Price range
- $16.75–$169.44
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #12 within Electronics. It carries 5,854 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 96%
- Out of stock, average day
- 9.1%
- Average rank
- #12in Electronics
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,854per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Tapo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TP Link Tapo C210 Pan Tilt Home Security WiFi Camera Crystal Clear 3MP TPLink
- Price
- $36.69
- Rating
- 4.5/5
- Reviews
- 53,148
- Age
- 5y ago

TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP
- Price
- $64.97
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

TP-Link Tapo Smart Cam Pan Tilt Home WiFi Camera | Wireless Indoor Security Camera 1080p (Full HD) | Up to 30 ft Night Vision | Up to 128 GB microSD Card Slot | Works w/Alexa and Google (Tapo C200)
- Price
- $39.00
- Rating
- 4.6/5
- Reviews
- 40,147
- Age
- 6y ago

Tp-Link Tapo C100 Home Security Wi-Fi Camera
- Price
- $21.97
- Rating
- 4.5/5
- Reviews
- 24,404
- Age
- 6y ago

TP-Link Tapo 2K Pan Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Cloud &SD Card Storage (Up to 256 GB) Works with Alexa & Google Home white (TC71 / C210)
- Price
- $34.73
- Rating
- 4.6/5
- Reviews
- 10,316
- Age
- 4y ago
Trending
estimated 90-day click momentum
Tapo C245D Dual Camera Indoor Surveillance 2K Wide Angle & Telephoto Lens Monitor 2 Areas Simultaneously AI Detection without ABO IR Night Vision Local Storage with Micro SD or H500 CentralHub
- Price
- $61.82
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3mo ago

TP-Link Tapo Smart Cam Pan Tilt Home WiFi Camera | Wireless Indoor Security Camera 1080p (Full HD) | Up to 30 ft Night Vision | Up to 128 GB microSD Card Slot | Works w/Alexa and Google (Tapo C200)
- Price
- $39.00
- Rating
- 4.6/5
- Reviews
- 40,147
- Age
- 6y ago

TP-Link 𝗧𝗮𝗽𝗼 2K QHD Security Camera Indoor/Outdoor 2024 PCMag Editors Choice Color Night Vision Free Person/Pet/Vehicle Detection Baby Monitor Local/Cloud storage IP66 Dual-Spotlight(C120)
- Price
- $41.60
- Rating
- 4.4/5
- Reviews
- 5,147
- Age
- 2y ago

TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
- Price
- $68.21
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 2y ago

TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP
- Price
- $64.97
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago
Newest
by launch date
Tapo C245D Dual Camera Indoor Surveillance 2K Wide Angle & Telephoto Lens Monitor 2 Areas Simultaneously AI Detection without ABO IR Night Vision Local Storage with Micro SD or H500 CentralHub
- Price
- $61.82
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3mo ago

TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP
- Price
- $64.97
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

Tapo C400 Full HD Outdoor WiFi Surveillance Camera 5200 mAh Battery Up to 180 Days of Battery Life Night Vision Color Night Vision Person Detection Sound and Light Alarm IP65
- Price
- $68.82
- Rating
- 4.2/5
- Reviews
- 422
- Age
- 11mo ago

Tapo C260 4K 8MP 360 Indoor Security Camera Local AI Detection Physical Privacy Mode 18x Digital Zoom Motion Tracking Two-Way Audio MicroSD Card up to 512GB
- Price
- $71.46
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 1y ago

Tapo H500 HomeBase 16GB Built-in Memory Expandable up to 16TB Supports 16 Cameras & 64 Sensors Local Storage HDMI Wi-Fi/Ethernet Built-in Alarm Matter Compatible
- Price
- $169.44
- Rating
- 4.3/5
- Reviews
- 518
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 91%
Open market
0%
- Tapo92%
- TP-Link8%
- Open — no brand owns it (0%)
Demand
Tapo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.2× · 6 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Tapo
We read the reviews and the return reasons for every product selling here.
“Product features below expectations”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tapo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









