Is tapo profitable to sell on Amazon Singapore?

The niche generates $7K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (43/100).

How competitive is the tapo niche?

2 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tapo?

Top complaints mined from reviews: Functionality-Overall. The return rate is 1.3%.

What does it cost to enter the tapo niche?

Listings span $16.75–$169.44; the average listing price is $52.30 (sweet spot $15–$100). The average incumbent carries 5,854 reviews — the moat a new listing must climb.

tapo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$52.30

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+43.7%

90-day search growth — must beat 0% to launch

Price range

Good$16.75–$169.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,854

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 21K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, tapo is a $7K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tapo market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $26K–$39K; units × avg price
Conversion rate: 0.7%
Avg BSR: #12
Page quality: 0%
Prime: 96%
Sponsored: 22%
Out of stock: 9.1%
Avg brand age: 36 months
Avg seller age: 52 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

Tapo92%
TP-Link8%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 26 weeks — +43.7% search growth over the last 90 days.

Open Trend

Top tapo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP Link Tapo C210 Pan Tilt Home Security WiFi Camera Crystal Clear 3MP TPLink

Tapo$36.694.5★53,148 rev

TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP

Tapo$64.974.8★14 rev

TP-Link Tapo Smart Cam Pan Tilt Home WiFi Camera | Wireless Indoor Security Camera 1080p (Full HD) | Up to 30 ft Night Vision | Up to 128 GB microSD Card Slot | Works w/Alexa and Google (Tapo C200)

Tapo$39.004.6★40,147 rev

Tp-Link Tapo C100 Home Security Wi-Fi Camera

Tapo$21.974.5★24,404 rev

TP-Link Tapo 2K Pan Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Cloud &SD Card Storage (Up to 256 GB) Works with Alexa & Google Home white (TC71 / C210)

Tapo$34.734.6★10,316 rev

Newest

by launch date

Tapo C245D Dual Camera Indoor Surveillance 2K Wide Angle & Telephoto Lens Monitor 2 Areas Simultaneously AI Detection without ABO IR Night Vision Local Storage with Micro SD or H500 CentralHub

Tapo$61.8246 rev

3mo ago

TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP

Tapo$64.9714 rev

11mo ago

Tapo C400 Full HD Outdoor WiFi Surveillance Camera 5200 mAh Battery Up to 180 Days of Battery Life Night Vision Color Night Vision Person Detection Sound and Light Alarm IP65

Tapo$68.82422 rev

11mo ago

Tapo C260 4K 8MP 360 Indoor Security Camera Local AI Detection Physical Privacy Mode 18x Digital Zoom Motion Tracking Two-Way Audio MicroSD Card up to 512GB

Tapo$71.46541 rev

1y ago

Tapo H500 HomeBase 16GB Built-in Memory Expandable up to 16TB Supports 16 Cameras & 64 Sensors Local Storage HDMI Wi-Fi/Ethernet Built-in Alarm Matter Compatible

Tapo$169.44518 rev

1y ago

What buyers say about tapo

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation33%

“Easy to install”

Advertised Vs Actual Product33%

“Item work as expected”

Camera Quality17%

“Camera Len is great”

Strength17%

“A solid built”

What buyers complain about

Functionality-Overall100%

“Product features below expectations”

Top return reasons

Compatibility-Overall27%

Connectivity-Overall27%

Functionality-Overall20%

Advertised Vs Actual Product13%

Color7%

Assembly/Installation3%

Socket/Port/Plug3%

Common questions

Is tapo profitable to sell on Amazon Singapore?: The niche generates $7K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (43/100).
How competitive is the tapo niche?: 2 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tapo?: Top complaints mined from reviews: Functionality-Overall. The return rate is 1.3%.
What does it cost to enter the tapo niche?: Listings span $16.75–$169.44; the average listing price is $52.30 (sweet spot $15–$100). The average incumbent carries 5,854 reviews — the moat a new listing must climb.