kids sunscreen
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.28avg listing price — sweet spot $15–$100
Price range
Great$10.50–$32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,502.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 4K searches
According to Flapen's Amazon Singapore niche tracking, kids sunscreen is a $3K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kids sunscreen market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 2.7%
- Avg brand age
- 97 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
12%
- Aveeno27%
- Bioré22%
- Bioderma12%
- Sun Bum12%
- Cetaphil8%
- Aveeno Baby8%
- Open — no brand owns it (2 brands, 12%)
Demand
Weekly Amazon search volume, last 46 weeks — -4.9% search growth over the last 90 days.Top kids sunscreen search terms
- kids sunscreen2K/yr
- baby sunscreen1K/yr
- sunscreen kids1K/yr
Top kids sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biore UV Kids Pure Milk SPF50+ PA+++ 70ML
Bioré$11.264.1★1,147 rev
Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Lotion for Childrens Sensitive Skin with Broad Spectrum SPF 50 Tear-Free Sweat- & Water-Resistant Non-Greasy 88 ml
Aveeno$32.244.5★9,803 rev
Bioderma Photoderm Pediatrics Lait SPF50+ Broad-Spectrum UV Suncare Protection for Babies and Children (Sensitive and Eczema-prone Skin) 100ml
Bioderma$31.234.4★25 rev
Baby Bum Mineral Sunscreen Lotion - SPF 50 - UVA/UVB Face and Body Protection - Fragrance Free Safe for Sensitive Skin- Travel Size - 3 FL OZ
Sun Bum$22.194.7★7,132 rev
Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Stick for Sensitive Skin Face & Body Sunscreen Stick for Kids with Broad Spectrum SPF 50 Sweat- & Water-Resistant 1.5 oz
Aveeno$13.534.6★2,400 rev
Newest
by launch dateBioderma Photoderm Pediatrics Lait SPF50+ Broad-Spectrum UV Suncare Protection for Babies and Children (Sensitive and Eczema-prone Skin) 100ml
Bioderma$31.2325 rev
Biore UV Kids Pure Milk SPF50+ PA+++ 70ML
Bioré$11.261,147 rev
Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Stick for Sensitive Skin Face & Body Sunscreen Stick for Kids with Broad Spectrum SPF 50 Sweat- & Water-Resistant 1.5 oz
Aveeno$13.532,400 rev
Aveeno Baby Continuous Protection Sensitive Skin Mineral Sunscreen Stick with Broad Spectrum SPF 50 for Face & Body Naturally Sourced 100% Zinc Oxide Travel Size 13 g
Aveeno Baby$12.167,137 rev
Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Lotion for Childrens Sensitive Skin with Broad Spectrum SPF 50 Tear-Free Sweat- & Water-Resistant Non-Greasy 88 ml
Aveeno$32.249,803 rev
Trending
90-day click momentumAveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Lotion for Childrens Sensitive Skin with Broad Spectrum SPF 50 Tear-Free Sweat- & Water-Resistant Non-Greasy 88 ml
Aveeno$32.244.5★
Baby Bum Mineral Sunscreen Lotion - SPF 50 - UVA/UVB Face and Body Protection - Fragrance Free Safe for Sensitive Skin- Travel Size - 3 FL OZ
Sun Bum$22.194.7★
Banana Boat Kids Sport Broad Spectrum Sunscreen Stick with SPF 50 0.5 Ounce
BANANA BOAT$10.504.7★
Bioderma Photoderm Pediatrics Lait SPF50+ Broad-Spectrum UV Suncare Protection for Babies and Children (Sensitive and Eczema-prone Skin) 100ml
Bioderma$31.234.4★
Coppertone Kids Sunscreen Lotion SPF 70 Sunscreen for Kids #1 Pediatrician Recommended Sunscreen Brand Water Resistant Sunscreen SPF 70 8 Fl Oz Bottle
Coppertone$18.524.7★
What buyers say about kids sunscreen
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is kids sunscreen profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 9 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the kids sunscreen niche?
- 8 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- What does it cost to enter the kids sunscreen niche?
- Listings span $10.50–$32.24; the average listing price is $20.28 (sweet spot $15–$100). The average incumbent carries 4,502 reviews — the moat a new listing must climb.