body lotion
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Price range
Good$3.94–$29.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad13,660avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 26K searches
According to Flapen's Amazon Singapore niche tracking, body lotion is a $3K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
body lotion market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $15K–$19K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 26%
- Out of stock
- 7.9%
- Avg brand age
- 95 months
- Avg seller age
- 49 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
39%
Top 20: 90%
Open market
19%
- Aveeno21%
- eos16%
- CeraVe15%
- NIVEA13%
- Vaseline12%
- Chemist at Play5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Top body lotion search terms
- body lotion13K/yr
- moisturizer8K/yr
- lotion5K/yr
Top body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
eos$15.984.7★59,810 rev
CeraVe Daily Moisturizing Lotion for Dry Skin | Body Lotion & Facial Moisturizer with Hyaluronic Acid and Ceramides | Fragrance Free | 19 Ounce
CeraVe$29.304.8★81,830 rev
NIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml
NIVEA$8.114.6★226 rev
Vaseline Deep Restore Body Lotion 320ml
Vaseline$6.094.6★7 rev
Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
Chemist at Play$12.584.4★2,640 rev
Newest
by launch dateNIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml
NIVEA$8.11226 rev
Cetaphil Moisturising Lotion 237ml (Pump)
Cetaphil$16.1537 rev
Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
Chemist at Play$12.582,640 rev
Aveeno Skin Relief Moisturizing Lotion 71ml
Aveeno$4.111,451 rev
Naturium Bio-Lipid Restoring Body Lotion - 414ml
Naturium$20.632,609 rev
Trending
90-day click momentum
Aveeno Tone + Texture Daily Renewing Body Lotion with Prebiotic Oat Hydrates & Smooths Dry Rough Bumpy Skin Even KP Fragrance-Free 18 fl. Oz
Aveeno$19.604.6★
Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
Chemist at Play$12.584.4★
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 16.9 Fl Oz Pump Bottle
NIVEA$18.034.8★
CeraVe Ultra-Light Moisturizing Gel | Hydrating Gel Face Moisturizer with Ceramides Niacinamide Hyaluronic Acid | Fragrance Free | Oil-Free | Weightless Mattifying Moisturizer | 1.75 FL Oz
CeraVe$21.654.7★
CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary
CeraVe$25.504.6★
What buyers say about body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Product maybe good”
“Perfect for all skin types”
“Thanks for the fantastic price”
“Good body lotion not having and greasy residue”
“Smells so good and keeps your skin hydrated and adds soft and suppleness”
“This is the kind of lotion/moisturiser i was always in search of”
What buyers complain about
“Parabens”
Top return reasons
Common questions
- Is body lotion profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 27 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the body lotion niche?
- 14 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in body lotion?
- Top complaints mined from reviews: Ingredients-Overall. The return rate is 0.1%.
- When does demand for body lotion peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the body lotion niche?
- Listings span $3.94–$29.30; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 13,660 reviews — the moat a new listing must climb.