Body Lotion
FailShoppers spend an estimated $3K a year here, so Body Lotion is a Fail.
- Flapen Score
- 42 / 100Top 19% of 111 Beauty niches · +7 vs the category median of 3542
- Market size
- $3K/yr26K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 39%top-5 click share · 14 brands · 23 sellers
Flapen Score
Body Lotion against its category
The dotted line is the Beauty average. Past it, Body Lotion is stronger. Inside it, weaker.
Market
The Body Lotion market on Amazon at a glance
Shoppers on Amazon Singapore searched for Body Lotion 26K times last year and spent an estimated $3K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $3Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- body lotion13K searches a year
02 · Price
A sale here is worth $14.99.
Listings sell for $14.99 on average, from $3.94 to $29.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.99 that is $0 to $1K a year per listing.
- Average price
- $14.99under the $15 to $100 sweet spot
- Price range
- $3.94–$29.30
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #59 within Beauty. It carries 13,660 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 93%
- Out of stock, average day
- 7.9%
- Average rank
- #59in Beauty
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,660per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 59,810
- Age
- 5y ago

CeraVe Daily Moisturizing Lotion for Dry Skin | Body Lotion & Facial Moisturizer with Hyaluronic Acid and Ceramides | Fragrance Free | 19 Ounce
- Price
- $29.30
- Rating
- 4.8/5
- Reviews
- 81,830
- Age
- 7y ago

NIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml
- Price
- $8.11
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago

Vaseline Deep Restore Body Lotion 320ml
- Price
- $6.09
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 7y ago

Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
- Price
- $12.58
- Rating
- 4.4/5
- Reviews
- 2,640
- Age
- 2y ago
Trending
estimated 90-day click momentum
Aveeno Tone + Texture Daily Renewing Body Lotion with Prebiotic Oat Hydrates & Smooths Dry Rough Bumpy Skin Even KP Fragrance-Free 18 fl. Oz
- Price
- $19.60
- Rating
- 4.6/5
- Reviews
- 1,645
- Age
- 4y ago

Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
- Price
- $12.58
- Rating
- 4.4/5
- Reviews
- 2,640
- Age
- 2y ago

NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 16.9 Fl Oz Pump Bottle
- Price
- $18.03
- Rating
- 4.8/5
- Reviews
- 4,837
- Age
- 12y ago

CeraVe Ultra-Light Moisturizing Gel | Hydrating Gel Face Moisturizer with Ceramides Niacinamide Hyaluronic Acid | Fragrance Free | Oil-Free | Weightless Mattifying Moisturizer | 1.75 FL Oz
- Price
- $21.65
- Rating
- 4.7/5
- Reviews
- 4,916
- Age
- 3y ago

CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary
- Price
- $25.50
- Rating
- 4.6/5
- Reviews
- 55,633
- Age
- 11y ago
Newest
by launch date
NIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml
- Price
- $8.11
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago

Cetaphil Moisturising Lotion 237ml (Pump)
- Price
- $16.15
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
- Price
- $12.58
- Rating
- 4.4/5
- Reviews
- 2,640
- Age
- 2y ago

Aveeno Skin Relief Moisturizing Lotion 71ml
- Price
- $4.11
- Rating
- 4.4/5
- Reviews
- 1,451
- Age
- 2y ago

Naturium Bio-Lipid Restoring Body Lotion - 414ml
- Price
- $20.63
- Rating
- 4.6/5
- Reviews
- 2,609
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
23
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 90%
Open market
19%
- Aveeno21%
- eos16%
- CeraVe15%
- NIVEA13%
- Vaseline12%
- Chemist at Play5%
Demand
Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body lotion13K/yr
- moisturizer8K/yr
- lotion5K/yr
Reviews and returns
What reviews say buyers love and hate about Body Lotion
We read the reviews and the return reasons for every product selling here.
“Parabens”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









