Body Lotion
a small market ($3K/yr) — Body Lotion doesn't clear our bar today.
Flapen Score
Top 19% of 111 Beauty niches · +7 vs the category median of 35
Is Body Lotion profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Body Lotion is a $3K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Body Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.9% over the last 90 days and 0.8% of searches end in a purchase.
$3K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 27 products
Top Body Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 59,810
- Age
- 5y ago
CeraVe Daily Moisturizing Lotion for Dry Skin | Body Lotion & Facial Moisturizer with Hyaluronic Acid and Ceramides | Fragrance Free | 19 Ounce
- Price
- $29.30
- Rating
- 4.8/5
- Reviews
- 81,830
- Age
- 7y ago
NIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml
- Price
- $8.11
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Vaseline Deep Restore Body Lotion 320ml
- Price
- $6.09
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 7y ago
Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
- Price
- $12.58
- Rating
- 4.4/5
- Reviews
- 2,640
- Age
- 2y ago
Trending
90-day click momentum
Aveeno Tone + Texture Daily Renewing Body Lotion with Prebiotic Oat Hydrates & Smooths Dry Rough Bumpy Skin Even KP Fragrance-Free 18 fl. Oz
- Price
- $19.60
- Rating
- 4.6/5
- Reviews
- 1,645
- Age
- 4y ago
Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
- Price
- $12.58
- Rating
- 4.4/5
- Reviews
- 2,640
- Age
- 2y ago
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 16.9 Fl Oz Pump Bottle
- Price
- $18.03
- Rating
- 4.8/5
- Reviews
- 4,837
- Age
- 12y ago
CeraVe Ultra-Light Moisturizing Gel | Hydrating Gel Face Moisturizer with Ceramides Niacinamide Hyaluronic Acid | Fragrance Free | Oil-Free | Weightless Mattifying Moisturizer | 1.75 FL Oz
- Price
- $21.65
- Rating
- 4.7/5
- Reviews
- 4,916
- Age
- 3y ago
CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary
- Price
- $25.50
- Rating
- 4.6/5
- Reviews
- 55,633
- Age
- 11y ago
Newest
by launch dateNIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml
- Price
- $8.11
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Cetaphil Moisturising Lotion 237ml (Pump)
- Price
- $16.15
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml
- Price
- $12.58
- Rating
- 4.4/5
- Reviews
- 2,640
- Age
- 2y ago
Aveeno Skin Relief Moisturizing Lotion 71ml
- Price
- $4.11
- Rating
- 4.4/5
- Reviews
- 1,451
- Age
- 2y ago
Naturium Bio-Lipid Restoring Body Lotion - 414ml
- Price
- $20.63
- Rating
- 4.6/5
- Reviews
- 2,609
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
39%
Top 20: 90%
Open market
19%
- Aveeno21%
- eos16%
- CeraVe15%
- NIVEA13%
- Vaseline12%
- Chemist at Play5%
Body Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Top Body Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body lotion13K/yr
- moisturizer8K/yr
- lotion5K/yr
What reviews say buyers love and hate about Body Lotion
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Product maybe good”
“Perfect for all skin types”
“Thanks for the fantastic price”
“Good body lotion not having and greasy residue”
“Smells so good and keeps your skin hydrated and adds soft and suppleness”
What buyers complain about
100% of reviews“Parabens”
Body Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
